Produce high-quality content on web pages that are designed with semantics and standards compliance in mind
Google’s claim to fame was a combination of ease of use, advanced search algorithms, but most importantly, search results that displayed what the user wanted to find, as supposed to what web publishers paid the old search engines to show their visitors.
It forever changed the way people use the internet.
It gave publishers a direct, free, and efficient way to make their content available to potential subscribers. It turned Google into a household name, and the word Google itself became a genericized trademark for web searching.
In fact, Google is so ubiquitous that many don’t know the difference between a browser and a search engine; if you ask the average internet user what his/her “browser” is, they’re likely to answer “Google.”
Google also excels at UI design. For a typical Google search, you’ll see organic links on the left, and sponsored links on the right. For some of the more direct search terms, Google may also display sponsored ads above the organic listings. Regardless of where they are on the page, though, sponsored results on a Google search page are always marked as such.
Pre-Google search engines mixed sponsored and organic results together, making it impossible for the user to know which results were organic and which results were sponsored. You cannot pay Google to put your results in the organic search; the best you can do is pay for a spot in the right column.
Compared to organic results, sponsored results get a fraction of clicks. Users know that organic results are more likely to contain what they are looking for.
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While sponsored links do generate traffic, your goal as a content producer is to produce high-quality content on a web page that is designed with semantics and standards compliance in mind.
Semantic, standards-compliant code is easy for Google’s indexing algorithms, commonly called web crawlers, spiders, or search bots, to find and index your content.
It is the combination of well designed and coded webpages plus quality content that will shoot you to the top of the organic results. This is Google Visibility Management.
One pitfall many SEO amateurs make is trying to outsmart the algorithms which Google uses to force their website into the organic links. Trying to outsmart Google is a quick way to get blacklisted and have your content rendered invisible to the users of the most popular search engine out there.
That doesn’t mean you can’t use legitimate techniques designed to make it easy for Google’s algorithms to find relevant content on your website.
After all, isn’t Google all about making it fast and easy to help people find what they’re looking for?
This is the key to Google Visibility Management. It’s about making Google’s job easier, not about forcing your way into organic search results with brute force. It’s about the smart application of proven techniques which can make your organic search results soar.
How can you manage your own Google Visibility?
Sign up for Mequoda Pro today and get access to the Google Visibility Suite, a set of four video seminars which will teach you the ins and outs of Google Visibility Management.
Search Engine Optimization, Online Market Analysis, PR & Link Building, and Online Content Management are our most popular SEO seminars and comprise the Google Visibility Suite.
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