Knowing your audience is vital to all writers, editors, and publishers. Staying ahead of market research is the first step in finding out who your readers are and what they want. The next, and most important, step is taking the information you’ve gathered and using it to target your readers by highlighting their interests.
Category: Digital Magazine Publishing
Digital Magazine Publishing posts focus on the digital revolution that is taking place for magazines, and how to create the best digital magazine publishing experiences for your subscribers and members.
The notion of having a offering a digital magazine that is “shoppable” seems to be a desire of many digital publishers. Of course, it’s not always easy or viable to create a digital magazine that fits with that process.
Townsquare Media bought XXL Magazine earlier this year. Now the publication is releasing a quarterly print magazine.
Even though digital magazines are hardly new, they certainly have blossomed in 2014. In our very recent Mequoda Digital Magazine Market Study, we surveyed more than a thousand digital magazine readers and subscribers to find out what they want in a digital magazine. The results weren’t totally shocking to us, however what was shocking is
Digital publishing has multiple meanings for publishers. It can incorporate the use of digital magazines, or it can involve other digital products made viable due to the Internet.
Next Issue Media, a digital magazine newsstand backed by major publishers, has received $50 million in funding for marketing and platform development, reports Folio.
The Pulitzer Prize is considered one of the top awards for journalists. It’s been this way for years. Now, writers for magazines could receive the prestigious award as magazines are now brought into the mix.
According to Boston Business Journal, Harvard Law School’s Center on the Legal Profession has launched a new digital magazine that’s different than the rest.
The New York Times is at it again, this time hiring a new editor in order to evolve with the changing times.
The Association of Magazine Media (MPA) has released a report on social media activity, reports Talking New Media.
With the holiday shopping season coming upon us quickly, some digital publishers will be looking for ways to cash in on Black Friday and throughout the entire holiday season.
Bonnier is moving its digital magazines from Mag+ to Adobe DPS, and its most recent update goes to American Photo.
The MPA’s new edition of the Magazine Media 360° Brand Audience Report came out recently, and Talking New Media is reporting on the story.
A new DIY digital magazine is hitting the web and it comes straight from Yahoo. TheWrap has the story.
New revenue streams abound! E-commerce is a direction that many digital publishers turn when they want to generate more revenue online.
Capital New York is reporting that Newsweek, owned by IBT Media, is profitable once again.
Digital publishing is so popular, so accessible right now that even baseball greats are getting involved. Derek Jeter, the longtime shortstop for the New York Yankees, has wrapped up his baseball career and is now getting involved with digital publishing.
Publishers have been looking at Apple’s acquisition of Prss very carefully, formulating ideas of what the platform will be used for. Will Apple attempt to get further into digital publishing?
FADER, the music and lifestyle magazine, has hired a vice president of content and an editor-in-chief, reports Folio.
The website traffic for Time has grown significantly, and it’s due to added content from other publishers in their corporate group, including titles like Sports Illustrated, Fortune, and Health. Additionally, it’s serving content from publishers outside of its corporate space, like Rolling Stone and Quora.
Another print magazine has been shuttered in favor of digital. XXL, which was previously owned by Harris Publications, has been sold to Townsquare Media, reports Folio.
The hip hop magazine was once a bimonthly print magazine with about 130,000 readers, but will present its last edition in November.
First Draft is the new politics website and daily newsletter just launched by The New York Times.
Apple has acquired PRSS, a digital magazine publishing platform, reports Talking New Media. Apple is no stranger to digital publishing. Of course, there’s Apple Newsstand for selling digital publications, and the company’s digital book publishing platform iBook Author. Neither of these solutions have panned out very well, so perhaps Apple expects to present a new
Talking New Media reports on Saveur getting a new editor starting October 6. The interesting part of this change is that the new editor, Adam Sachs, was the editorial director for the website Tasting Table. This website shares content on great restaurants, chefs, events and recipes.
Some major publishers recognize the opportunities for expansion that are found in digital publishing and have taken to hiring new staff members with a digital edge. This is the case at The New Republic, as Folio reports on the hiring of its new CEO, Guy Vidra.
As publishing in apps for tablets and smart phones continues to grow, major publishers are paying close attention to iOS updates so they can avoid bug problems that they’ve run into during previous upgrades.
The Baffler, a non-profit magazine published by MIT Press that covers art and criticism, has taken to digital after existing solely as a print publication for many years.
With the popularity of mobile, it’s not surprising that TechCrunch is reporting that time spent in app has increased. This data comes from Localytics, and according to the article, “the average time people spend in their apps is up by 21% year-over-year, with music, health and fitness, and social apps showing the largest increases.”
California Sunday is an interesting magazine that’s launching with a multiplatform sensibility this October. The monthly magazine will be offered in print, online and for mobile, and will feature some content marketing initiatives that aren’t seen from every other digital publisher.
Brands are turning into publishers these days, because the Internet allows them to distribute high-quality easily and often. Of course, they have to know the best practices for doing so, but once brands get armed with the right tools, they can become successful digital publishers.
Macworld is ending its print edition after its November issue, reports NY Post. This will cap 30 years as a print publication.
Although Macworld is ending its print edition in the US, print additions will still be published overseas.
Kate Lanphear, the previous style editor of The New York Times’ T, has been selected as the new editor-in-chief for Maxim, reports NY Post.
Press+, a major supplier of paid content paywalls for U.S. sites, has been purchased by 3TS Capital Partners and will be joined with its paywall property Piano Media, reports Folio.
VentureBeat is expanding its editorial team which includes a new managing editor, reports Folio.
In addition to hiring Jennifer Tsao as the business and tech publisher’s new managing editor, the publication has added new staff writers after receiving $2.6 million in equity investment.
Esquire has launched a new paywall featuring “The Falling Man” from 2003’s story of the September 11th attacks, reports The Huffington Post.
Video has done a lot for the Internet. YouTube wouldn’t be the world’s second largest search engine if video content wasn’t popular. Online video brings a level of personality to the Internet, and digital publishers are turning towards that personal aspect to share content.
When your mobile traffic accounts for more than half of your total website traffic and your a major name like Men’s Health, you can bring native advertising directly to advertisers, or so reports Ad Exchanger.
The freemium is a great way to introduce new audience members to your content.
Future plc is utilizing the power of free by offering free digital magazines editions to readers who purchase the print copy during the month of September.
Comments have been a sign of engagement for digital publishers. If their audience likes or dislikes content, they are apt to inform us of their feelings. Of course, digital publishers love to have this feedback so they can serve their audience better. Plus, we’ve seen comments on web pages as helpful elements in better search
Native advertising can be problematic for some, but other publishers are devising strategies to deal with native, reports Digiday.
The Huffington Post has dealt with native advertising by developing sections for brands, including Johnson & Johnson, Chipotle, and NRG Energy.
29th Street Publishing has launched Le Sauce in Apple Newsstand, reports Talking New Media. “The digital magazine is produced by Yasmin Seneviratne who writes at the website of the same name,” wrote D.B. Hebbard.
ForbesLife, Forbes’ luxury lifestyle magazine, has a new website ForbesLife.com, according to the company.
The website is curated by a team of editors, and it’s reported that over 150 journalists will contribute to the site.
Hearst Magazines U.K. are launching a new magazine focused on the bridal industry, reports Women’s Wear Daily.
Multiplatform publishing utilizes as many avenues for interaction that make sense. Now, text messaging is getting into the mix, reports Ad Age.
According to the article, Boku, a mobile payments company, is working with IPC Media to offer magazine subscriptions through text messaging.
Multiplatform publishing is about harnessing the power of many viable channels. Although the trend over the last few years has been about print publishers turning into digital publishers, some digital lifestyle brands are going the opposite direction by launching print products.
Three major publishers have made website design changes. Quartz, Fortune, and Bloomberg have all updated their websites to grab more attention and keep users more engaged.
With the usage of mobile consistently increasing (it now accounts for 30 percent of web traffic), it only seems fitting that digital advertising revenue would be increasing, too.
Believe it or not, Playboy’s new editorial strategy for its digital editions is about written content.
With this change, it appears that Playboy’s focus is going to be more about lifestyles — with a focus on entertainment and nightlife.
Major digital publishers want editors who have digital knowledge in addition to their editorial expertise. It’s also helpful when a new digital editor joins a publishing where there’s already familiarity.
Competition for those precious tablet advertising dollars – to replace declining print dollars – is heating up.
And here’s a secret: Niche publishers have a hidden advantage in competing for digital advertising.
Fire up your niche magazine digital magazine advertising strategies: You have a tightly-focused audience that advertisers want to reach and impress, and with often lower