If video is a good medium for your audience, it can help drive more website traffic and more engagement. Of course, digital video content isn’t for everything, but some digital publishers are using it successfully.
Category: Digital Publishing Trends
We have seen the popularity of the iPad and similar tablet devices within their infancy. We’ve also seen the mobile device market explode. These trends will continue to evolve. In order to utilize the popularity behind these technological advances, it’s important to know who and what you’re really developing your magazine for. Our Digital Publishing Trends posts capture what’s happening in the digital publishing world.
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We’ve seen some print publishers go to the concept of digital-first, meaning that they switched their focus from print to digital. The changing times of publishing often dictating those efforts.
Setting up a Facebook page for any business is done by a majority of businesses since it costs nothing and it can be used for a variety of interactions within the biggest social network on the planet. But social media and promotions are a bit trickier, based on the fact that social media is about
Digital publishing is so popular, so accessible right now that even baseball greats are getting involved. Derek Jeter, the longtime shortstop for the New York Yankees, has wrapped up his baseball career and is now getting involved with digital publishing.
Publishers have been looking at Apple’s acquisition of Prss very carefully, formulating ideas of what the platform will be used for. Will Apple attempt to get further into digital publishing?
Each medium has its own inherent value, or it wouldn’t be able to exist, right? This is certainly the case in the digital world, where mobile and desktop afford different opportunities to users. An article from Ad Week takes a deeper look at both, and shows where each has an advantage over the other.
There is still a debate going on about whether tablets should be considered mobile devices or not, and Ad Week is sharing some of the opinions that are thrown around.
Although video content is extremely popular, using video ads successfully can be tricky. Some new data from Digiday and LiveRail take a look at the type of video ads being used on mobile and desktop. This information is a little taste of “The Rise of Mobile Video” report from LiveRail.
Content marketing has caught on in many industries and disciplines, including B2B and B2C companies and publishers. According to Ad Age, 86 percent of B2B marketers are using content marketing, although only a little over one third have a dedicated strategy for their content marketing efforts.
Mobile devices have changed the way consumers shop. There is the chance to do more research easily, and new research is showing what mobile users do before making purchases.
FADER, the music and lifestyle magazine, has hired a vice president of content and an editor-in-chief, reports Folio.
Mobile website traffic is important to digital publishers. The numbers behind mobile traffic have been increasing consistently since new smartphones and tablets reach the market. Who do you think controls the biggest part of the market? eMarketer reports that Apple devices take the majority of web traffic on smartphones and tablets.
The website traffic for Time has grown significantly, and it’s due to added content from other publishers in their corporate group, including titles like Sports Illustrated, Fortune, and Health. Additionally, it’s serving content from publishers outside of its corporate space, like Rolling Stone and Quora.
Hearst is now helping digital publishers by offering services to medium-sized publishers with circulations between 300,000 and 1 million, reports Women’s Wear Daily.
Another print magazine has been shuttered in favor of digital. XXL, which was previously owned by Harris Publications, has been sold to Townsquare Media, reports Folio.
The hip hop magazine was once a bimonthly print magazine with about 130,000 readers, but will present its last edition in November.
iSocket for Publishers is a solution offered by iSocket that allows publishers to streamline their reservation sales process, reports Talking New Media. The process will be automated into a single reserved media deal.
Buying and selling directly on social networks has been around before but it appears to be escalating, especially after Twitter recently started testing the “Buy” button on tweets.
Some publishers have found Facebook to be a significant form of referral traffic, especially since Facebook has taken efforts to highlight publisher content.
We’ve been talking about the value of organic traffic for years. Audience members seem to trust it more and we’re seeing its value in terms of website referral traffic as well. A new article from eMarketer highlights data from BrightEdge, which looked at organic search traffic between June and July of this year.
First Draft is the new politics website and daily newsletter just launched by The New York Times.
Apple has acquired PRSS, a digital magazine publishing platform, reports Talking New Media. Apple is no stranger to digital publishing. Of course, there’s Apple Newsstand for selling digital publications, and the company’s digital book publishing platform iBook Author. Neither of these solutions have panned out very well, so perhaps Apple expects to present a new
Talking New Media reports on Saveur getting a new editor starting October 6. The interesting part of this change is that the new editor, Adam Sachs, was the editorial director for the website Tasting Table. This website shares content on great restaurants, chefs, events and recipes.
The New York Times has released a new major feature to its homepage, making it a whole new desirable destination, reports Talking New Media.
Social media has transformed digital marketing strategies over the years. At first, brands weren’t on board with social as they couldn’t understand how to benefit from it. Then, after social grew in popularity, many turned towards it without knowing how to actually maneuver the landscape, and did so just because others did it.
Some major publishers recognize the opportunities for expansion that are found in digital publishing and have taken to hiring new staff members with a digital edge. This is the case at The New Republic, as Folio reports on the hiring of its new CEO, Guy Vidra.
Recycling and repurposing content is a successful strategy used by digital publishers, and one we recommend to all of our clients. Why constantly create new content when you have archives of content ready to be utilized online?
It appears that email marketing is popular enough that 31 percent of B2Bs between March 2013 and March 2014 only spent money to advertise in email, reports MarketingProfs. The remaining 69 percent advertised in email in addition to online or print.
New data from eMarketer shows that the average time spent on Facebook by the average adult is 21 minutes per day.
As publishing in apps for tablets and smart phones continues to grow, major publishers are paying close attention to iOS updates so they can avoid bug problems that they’ve run into during previous upgrades.
We’ve seen many print legacy publishers turn digital. However, now we’re seeing some publishers take their digital elements and bring them to print. The Guardian is one publisher bringing design elements from the newspaper’s digital edition to print, reports Design Week.
The Baffler, a non-profit magazine published by MIT Press that covers art and criticism, has taken to digital after existing solely as a print publication for many years.
Twitter continues to make moves that will help the company fair better as a publicly-traded entity. The social platform has toyed with a variety of enhancements, including its “Buy” button, and an array of advertising options. Now, its releasing an upgrade to its Promote Tweet options, reports Ad Week.
With the popularity of mobile, it’s not surprising that TechCrunch is reporting that time spent in app has increased. This data comes from Localytics, and according to the article, “the average time people spend in their apps is up by 21% year-over-year, with music, health and fitness, and social apps showing the largest increases.”
Connected TV is getting popular these days, and expected to continually grow in popular, with a prediction that 75% of TVs will be internet-connected by 2017. This information is discussed in an article from InContext, which also reports on Meredith’s launch of Better Homes and Gardens streaming on Connected TV.
Walk around in a crowded place for a bit and you’ll see the penetration that mobile devices have had. Smart phones are used all over to inform and entertain. Tablets are used in home for similar reasons, and then some. Now, we’re seeing some new data associated with this usage.
California Sunday is an interesting magazine that’s launching with a multiplatform sensibility this October. The monthly magazine will be offered in print, online and for mobile, and will feature some content marketing initiatives that aren’t seen from every other digital publisher.
Brands are turning into publishers these days, because the Internet allows them to distribute high-quality easily and often. Of course, they have to know the best practices for doing so, but once brands get armed with the right tools, they can become successful digital publishers.
Facebook may be releasing a content-recommendation initiative, reports Digiday. If this is the case, the social media giant will be following the moves of other socially-involved websites like Yahoo and Google.
Macworld is ending its print edition after its November issue, reports NY Post. This will cap 30 years as a print publication.
Although Macworld is ending its print edition in the US, print additions will still be published overseas.
Kate Lanphear, the previous style editor of The New York Times’ T, has been selected as the new editor-in-chief for Maxim, reports NY Post.
Are you surprised by the title of this article? Some would believe that organic ads work better than paid, but according to eMarketer, that isn’t the case.
Press+, a major supplier of paid content paywalls for U.S. sites, has been purchased by 3TS Capital Partners and will be joined with its paywall property Piano Media, reports Folio.
VentureBeat is expanding its editorial team which includes a new managing editor, reports Folio.
In addition to hiring Jennifer Tsao as the business and tech publisher’s new managing editor, the publication has added new staff writers after receiving $2.6 million in equity investment.
Facebook looks to give Google a run for its money, as the world’s largest social network updates its video product, reports Ad Age.
Esquire has launched a new paywall featuring “The Falling Man” from 2003’s story of the September 11th attacks, reports The Huffington Post.
Video has done a lot for the Internet. YouTube wouldn’t be the world’s second largest search engine if video content wasn’t popular. Online video brings a level of personality to the Internet, and digital publishers are turning towards that personal aspect to share content.
Publishers have taken to Twitter because the social platform is a micropublishing site — something directly aligned with the activities of digital publishers.
Twitter has been a valuable tool in building audiences, and for targeting keyword phrases for better Google rank, but now there’s new options with Twitter.
When your mobile traffic accounts for more than half of your total website traffic and your a major name like Men’s Health, you can bring native advertising directly to advertisers, or so reports Ad Exchanger.
The freemium is a great way to introduce new audience members to your content.
Future plc is utilizing the power of free by offering free digital magazines editions to readers who purchase the print copy during the month of September.
Many digital publishers turn to online storefronts to supplement revenue streams. Products that align well with editorial content are great options for e-commerce sites.