Multiplatform Publishing Strategy

Apple Newsstand is making it easier and more efficient for magazine and newspaper lovers worldwide to gain access to their favorite reads. Simon Wainwright conducted research on how consumers are  

Are you surprised content marketing and social media are legitimate Internet business models? Content marketing was poised to be one of the top Internet business models because it isn’t gimmicky like  

To put this post together, we banged together the heads of everyone on the Mequoda team to consolidate some of the mishaps that have occurred with our clients. There have  

I'm a big fan of planning. And I believe that your website is a reflection of your entire business and business model. A visitor to your website should quickly be able to  

These 10 organic marketing programs are perhaps the best organic marketing definitions Organic marketing focuses on the shift from spending money on marketing to spending time on a disciplined strategy, proven  

Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and  

Digital content marketing drives surge in digital product sales for publishers While many organizations have discovered the power of digital content marketing to sell products and services, perhaps no organizations are  

Discover how Harvard University uses analytics to gain Google visibility, increase website traffic and sell premium content Google Analytics should be every online publisher’s best friend … but most don’t have  

Are you planning on a new start in the always-changing digital environment? Developing an online business can lead you to financial independence through a growing medium. It can also lead to  

Your editorial guide to making work days a little shorter So you're the new editor of a daily online blog, takes with editorial and audience development responsibilities. You might be posting