Dear Publishing Professional,
Sixteen years later, I can still remember the day a large publishing company, who’d been negotiating with my marketing services firm to revive a struggling magazine it owned, decided to cuts its losses and shut the magazine down instead.
Twenty-six people, whose jobs we had been hoping to save with our services, got some very bad news that day. When I told my staff, we sat there looking around the conference table at each other, reflecting for a moment on what it was like for that magazine’s employees.
These days, the death of a legacy print publication has become an almost daily occurrence. And the job market is in far worse shape for former editors, designers, marketers and advertising staff than it was then. No wonder publishers are struggling every day to remain relevant by transitioning to the Internet – yet there are still no guarantees of success or even survival in this complex, evolving new marketplace.
Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and user-friendly Mequoda Method for digital publishing success in our three-day Internet Marketing Intensive, the definitive training course in publishing and marketing content online.
If you’re a publisher who’s trying to thrive in the new digital era, if you’ve got some content to monetize but know you can do better to ensure long-term profitability … if you have even the slightest of doubts about digital success … take note: The Mequoda Method that we teach at every Intensive is guaranteed to take any publisher who’s already generating at least $1 million in revenue and increase those annual revenues with online earnings by 20% within 24 months. If not, we’ll cheerfully refund the entire cost of your Intensive registration!
That’s my promise to you. I make it because that day in 1997 was so painful, I still remember the exact number of employees who lost their jobs – and I refuse to let that happen to any other publisher, marketer, editor or audience development manager who comes to me for help.
The secret that shouldn’t be a secret
The Mequoda Method, sometimes knows as the Agora Method or the Rodale Method, is hugely successful, yet largely unknown in publishing circles. Certainly, publishers such as Interweave, The Motley Fool, Consumer Reports, Harvard Law School, Sound Mind Investing, Business & Legal Resources and more utilize it to enjoy millions in profits and earn as much as 50% of their revenues online. But hundreds more publishers remain unaware, and struggle to fully monetize the great content they produce.
That’s where the Mequoda Method comes in. We teach the entire process, from conceptualizing the perfect online presence for your organization, to organic audience development and SEO keyword research, to website design, in just three days. Attendees take home every step, every tool needed to energize their marketing programs and maximize online revenues.
Better yet, you’ll sit next to your peers in an intimate learning environment, ask as many questions as you want of your expert Mequoda instructors, and thoroughly understand the entire program from beginning to end. If you’ve ever been to one of those huge industry conferences, sat in the back of the ballroom and wondered how on earth you’ll execute the latest online marketing fad you’ve just learned about, you’ll understand how unusual the Intensive experience is!
We strictly limit attendance at our Intensives to just 42 people! And we bring four of our experts to provide a student-teacher ratio that can’t be beat at any business school.
Don’t take my word for it
I hope my guarantee above tells you how confident I am in this definitive, documented process we teach at the Intensive. But you certainly don’t have to take my word for it. Consider these recommendations from your peers:
“We’ve found the Mequoda Method to be effective at helping us create entirely new streams of revenue.”
The Dark Report
“We’ve used the Mequoda Method to sell thousands of books, videos, and subscriptions.”
American Ceramics Society
“We’ve rebuilt our entire online presence around the Mequoda Method.”
“We’ve used the Mequoda Method to build the world’s largest Spanish-language health care website.”
Publisher & Executive Director
Vida y Salud
“We use the Mequoda Method to sell out our executive education programs.”
Director of Marketing, Program on Negotiation
Harvard Law School
As you can see, the Mequoda Method works for both B2B and B2C publications, and for books, online content, professional training programs, and niche periodicals. You can use it to sell videos, ebooks, events and much more – any content product you can name. And you can learn the method in just three days at the next Internet Marketing Intensive!
What you get from the Internet Marketing Intensive
Let me lay out an overview of the Intensive so you can see exactly how the building blocks of the Mequoda Method work together to support a powerful online presence:
Digital Publishing Trends
We start the program with inspiration: How publishers large and small have transformed themselves into digital powerhouses, and the secrets you can deploy to do the same. You’ll leave this session with a clear picture of your path forward.
Content Marketing Strategy
Now that we’ve set the stage, we’ll take a 30,000-foot look at the eight strategies that you must understand to be successful on the Internet: content, audience, revenue, commerce, keyword, website, contact and measurement. These strategies will help you build a market-dominant presence on the Internet in your niche!
Designing Websites that Work
To have an online presence, you must have a website! But there’s so much more to designing a profitable website than choosing colors. In this session, you’ll get the tricks we use to make the process much simpler than you’d imagine, from choosing a business model to the latest in responsive website design. You can get your new or improved website up and running profitably in no time after mastering this skill.
SEO Keyword Research
Once you build a website, will they come? Not by accident, they won’t. SEO keyword research is the basis of everything else you musts do to drive traffic, and we’ll teach you the documented process we use to drive traffic in droves. You get every step we take, examples of spreadsheets we use, and the benefit of knowing your new visitors are qualified, excited prospects for your products.
29 Ways to Increase Organic Website Traffic
The Mequoda Method utilizes everything from keywords to email to press releases to drive traffic organically – without paid advertising. Most publishers would be profoundly grateful for just a fraction of the users we can drive to their sites using our array of strategies. (Actually, we’ll reveal more than 29!) You’ll be amazed at how simple it is and how many new visitors you’ll see once you implement this program for yourself.
SEO Campaign Management
Making money by giving away content? Whoever heard of such a thing! But it’s true, and we’ve got the real-world case study to prove it. This is the next step in using your SEO skills to make millions. You get a step-by-step process for a complete SEO marketing campaign that’s driven not by expensive ads or pay-per-clicks, but by organic marketing.
Breakthrough Online Copywriting
Once you understand the proper use of keyword research and site optimization, you need copy to sell to your new audience. But many copywriters simply don’t understand the elements that create great sales letters, emails and ads, not to mention the all-important SEO techniques. We’ll show you and your copywriters exactly how it’s done. Take home a blockbuster sales letter you can use as a template to sell, sell, sell every product you’ve got to offer!
SEO Blogging, Social Media and User-Generated Content: You Can Do It All
One thing you must understand for the digital world is the new field of online editing. Instead of having your editors randomly tweeting and blogging, you’ll learn precisely how the new specialist, the online editor, publicizes your great content efficiently and effectively, and what goes into effective blogs and social media. You’ll be able to organize your editorial workflow and start driving more traffic than ever once you understand this skill!
SEO & Google Analytics
Now that you’re using keywords and driving visitors to your site in the thousands, you need to understand what’s working and what’s not. That’s where Google Analytics comes in – but for most publishers, it can be completely overwhelming! Do you have any idea which metrics should matter to you, and how to efficiently use this tool to generate traffic and revenue? We’ll take the mystery out of Google Analytics. And you take home the spreadsheets and the proven techniques that will supercharge your organic marketing efforts.
Business Plan Development
Once you’ve mastered all these skills, you still have to know how to make sense of the big picture. We deliver a time-tested business plan that has been used to successfully raise millions of dollars. You can use this business plan format to rally the troops, gain executive support, and when necessary, raise capital for your digital publishing business.
How to Conduct a Digital Publishing Audit
OK, you’ve created a digital publishing company! But what comes next? How do you keep the momentum going? This workshop delivers a quantifiable methodology, or scorecard, for auditing your current market position. The audit shows, at a very high level, the direct impact that marketing and resource decisions have on market share. By analyzing scorecard data, you can identify high- and underperforming areas and make better resource allocation decisions.
No other training course can take you from 0 to Success in just three days. No other Internet marketers have ever quantified the Mequoda Method into this easy-to-learn, user-friendly program. And certainly no one has ever offered this money-back guarantee on your registration cost before! Don’t delay – register now for the April Intensive, because 2013 isn’t getting any younger, your revenues aren’t growing any faster on their own and we limit attendance to 42 people!
CEO & Lead Instructor
PS: If you’re still not sure you should join us, please email our Training Services Manager or call her at (774) 261-3842 for more information.
PPS: Need more? Feel free to email our Member Services Manager or call her (866) 713-1005 to schedule a 30-minute phone conversation with me about your needs, how to apply the Mequoda Method to your organization, and the value you’ll gain by attending this very special event.