Slate is launching a new membership tomorrow and they ask that you please not call it a paywall. OK maybe they didn’t ask, but they don’t want us to report it as one.
Category: Multiplatform Publishing Strategy
Multiplatform Publishing Strategy posts focus on how publishers successfully distribute and monetize their content across multiple platforms, including memberships, events, clubs and sponsorships.
Larry Kramer is not only USA Today’s president and publisher, he’s also the founder of MarketWatch. Recently he spoke about digital publishing and “adopting a digital metabolism,” as DigiDay put it.
Crain’s New York recently had a chat with President of Condé Nast Bob Sauerberg to talk magazine subscription pricing.
The conversation is so Mequoda that you’d think they were discussing this all over a lunch at the Intensive. In regards to pricing, Sauerberg says: “We’re shifting from selling a print subscription for a low price
If you haven’t heard of Medium, it’s a small little niche blog where everybody is the author. The top authors tend to be C-level execs and start-up founders and the vibe of the blog is very clean cut with minimal distractions. Now that we have that out of the way, I can say that the
According Talking New Media, “three months of data from comScore finds that readers that enter a news website directly spend about three times as long on that site as those that come via a search engine or though social media such as Facebook.”
Do you have a holiday that only your niche nerds would buy into? Mental Floss does.
In fact, March 14th is one of their best sales days! Mental Floss is magazine that started in 2001 and caters to knowledge junkies, and according to them, “Mental Floss’s online store sees its third-highest e-commerce day on Pi Day,
In a harsh but honest review from Talking New Media, D.B. Hebbard says that the Apple Newsstand is starting to look like a “dumpster.”
Is it warranted?
His claim is that they’re not paying enough attention to the quality of the content and so it’s getting harder and harder to find the magazines you want. This isn’t
Any good story is due a hashtag and we’re calling it #ForbesLife. What it must be like to be a Forbes right now!
Steve Forbes still hasn’t told us who the winning bidder is, but “insiders” say that Forbes is adamant about staying around with a stake in the company, even if the rest of the
Publishers are using maps as viral content for their social channels. Digiday’s Ricardo Bilton writes,”The sudden publisher interest in maps today makes sense, considering that — like top 10 lists and quizzes — maps are highly shareable. And the right kind of map can draw considerable viral attention back to publishers’ sites if executed correctly.”
While at SMX Expo, Googles head of search spam, the incomparable Matt Cutts confirmed that Google does has some form of Author Rank.
Popular Mechanics is getting a new publisher to help it integrate print, digital, and tablet versions. minOnline reports that Cameron Connors has been named as the new publisher of Popular Mechanics. He starts on March 20th.
Keeping the editorial style in check is hard enough for a magazine but making sure that style translates into brand merchandise is another story. Folio has an interview with Josh Mintz, Dwell’s director of merchandising.
It’s fun to see publishers do fun things on social media. Better Homes & Gardens has been using photo contests on Instagram. They’ve found that they get the best engagement from their Instagram followers when they run these photo contests.
The more content the better. That’s what ALM had in mind when they launched Law.com which features its own contributor network. Adding the contributor network will help law thought leaders share their views and insights on various topics while still reporting on breaking law news.
Twitter Advertisers have recently been beta testing a new direct response ad unit in their Twitter Ads. It’s a “Click To Call” button that allows mobile users to respond to a Twitter Ad by calling an advertiser directly.
If you were a publication that was resurrected from the dead and had signed 36 advertisers for your April issue you’d feel pretty good. Break out the applause, because Domino has done just that.
What do you do when your the head of a well-known financial publishing brand and none of your heirs have gone into the family business? Well, for starters you start talking about the future now so things wouldn’t seem so drastic down the road. That is what Knight Kiplinger did when he talked to Thomas
Friends of Mequoda, Active Interest Media have announced that they are changing the editorial direction and look of Muscle Magazine.
The New York Times had to replace Nate Silver’s FiveThirtyEight blog with something, right?. It looks like they’ve finally settled on The Upshot.
Well it looks like The Wall Street Journal likes native advertising so much they decided to launch an entire native content division.
The Sun has a new multi-million dollar advertising push to promote their new car magazine Sun Motors.
“So what exactly does Mequoda Group do for a living?” people ask us.
I have been involved in Internet marketing and publishing since 1995, when I was running an agency called Blue Dolphin Direct—primarily a print direct marketing and editorial consulting firm for a variety of magazine and newsletter clients. It was during that time when
TIME debuted its new website last week and its design is so mobile friendly that even the non-mobile version has a three-line navigation menu up in the top left corner that you see so often now on responsive websites. Hat tip to responsive design, perhaps?
Flipboard has bought social mobile reading magazine Zite from CNN.
via Newsweek
Will Newsweek’s digital magazine subscription pricing work? Ken Doctor from Nieman Labs has all the details about Newsweek’s relaunch. We found the part about their digital magazine subscription pricing to be a bit startling. Doctor writes, “The paywall isn’t unusual; the pricing is. Charging $39.99 for digital-only access is high,
InStyle knows how to partner with retail companies. Fab Sugar is reporting that InStyle is partnering again for the Nine West
Turn your content into a native ad with the click of a button? It sounds like a magic trick
The tables have turned? According to Gartner, Android tablets now own 62% of the market.
When opportunity knocks you know a publishing executive is going to answer.
The b-to-b media company Northstar Travel Media added to its portfolio with the purchase of several brands from Contineo Media.
First Look Media has been getting a lot of buzz lately. Partly because the media company is backed by eBay founder Pierre Omidyar and its star reporter Glen Greenwald.
HeraldScotland is reporting that it has been maintaining audience growth despite its tight paywall. A staff reporter writes, “HeraldScotland – the only platform in the ABC list to operate a subscription paywall – recorded 66.1% growth for July-December 2013, compared to the same period in 2012.”
If you’re trying to make your content shareable, you may want to check out The Media Briefing’s new post about BuzzFeed’s five rules of creating sharable content. We’ll dive into the first one: lists.
Folio is reporting that the National Journal has opened access to its digital library. Caysey Welton writes, “National Journal rolled out a new database for its members featuring thousands of policy-related primary documents.
Every publisher we work with and will work with has an archive of free, downloadable products. They are sometimes tools, recipes or knitting patterns, but they also include hundreds of white papers, ebooks and free reports. Some publishers also have printed editions of their downloads, or at least Amazon Kindle editions.
eMedia Vitals is reporting that The Guardian has launched a new Guardian Labs division.
GigaOM is reporting that LinkedIn has officially launched its new publishing platform to all users today.
UpWorthy has been receiving a lot of attention lately. Fast Company has dubbed them as a “soulful BuzzFeed.” Instead of posting links to funny cat videos they are posting links to meaningful topics like human rights, and social issues.
Ad Week is reporting that Capital NY has tweaked its new paywall. Lucia Moses writes, “Executives at Capital have acknowledged that media could be a tougher sell than politics and policy coverage.
Search Engine Land is reporting that Google has released a new search algorithm update named “Top Heavy”. Barry Schwartz writes, “Matt Cutts, announced that Google has released a refresh of its Page Layout Algorithm.
FOLIO is reporting that La Presse+ has had a huge success with their digital edition. Jennifer Silber writes, “The free digital edition of Montreal-based daily newspaper La Presse.
Nieman Journalism Lab is reporting that the New York Times has made some changes to its mobile paywall.
Twitter’s search functionality has gotten an upgrade. The Verge is reporting that you’ll be able to sort through tweets efficiently now.
Ad Week is reporting that Teen Vogue has launched a new campaign using Instagram sponsored ads.
Columbia Journalism Review has an in-depth profile on the Pacific Standard. Sarah Laskow writes, “Pacific Standard has had an exciting January.
Recruitment Advisor has posted a fun article about the audience development campaign that’s underway for the newspaper at the San Quentin correctional facility.
The Reynold Journalism Institute publishes a weekly update on innovations in journalism technology called FutureLab. Last week’s update featured a few innovations for digital magazine publishing.
More than 30 years ago, Tom Vick, Executive Editor and CEO of Natural Health Advisory, first discovered that a common ailment he was suffering from, allergies, could be helped significantly by taking pantothenic acid (Vitamin B5) daily. Since then, alternative medicine and natural health has been a passion.
Chantal Restivo-Alessi is the Chief Digital Officer at HarperCollins. In an interview with FastCompany, she talks about the way data influences their digital publishing strategy and how data is double edged sword,
The price of must-read news about New York State and the city will cost you $5,990 per year. Lucia Moses from Ad Week writes, “Capital next month will start asking readers,