12 things every copywriter, editor and audience development manager can learn using Google Analytics
Nicholas opened this session by diving into the Google Analytics dashboard of our own Mequoda Daily and
"The only things more important than your brand are your customers, your 'passionistas'", noted Don Nicholas in this session on Digital Brand Strategy.
Amanda MacArthur, our resident Online Editor & Publisher, led the session on social media strategy today, addressing how publishing are (and should) be using Twitter in their own businesses.
"Twitter is