Subscription publishers are now looking at app buttons, branded podcasting, and intrusive marketing workarounds
Subscription publishers have a lot of options when it comes to how they market their content online.
Intent, alignment, and engagement take the stage in 2017 for audience development professionals
I don't know about you, but I'm eager to see how audience development changes in 2017. Over the
Audience development pros are learning exactly what Google's new mobile penalty entails and also how to improve emails over the next year
Just as Google rolled out their algorithm penalty on
Will you prioritize upgrading the tools that will save you time, money, and your future?
"You live and die by your ability to prioritize. You must focus on the most important,
Digital magazine engagement should be top priority for publishers in 2017
If there's one area of publishing that has not stood still, it's digital magazine publishing. In 2015 it was more
Will Time Inc. save magazine publishing on newsstands through retailer innovation?
In an interview with Folio:, Time Inc's Retail president Drew Wintemberg spoke about the future of magazines and the newsstand.
Multiplatform publishers should explore new ancillary business models in 2017
In stock investing, most long-term investors agree that you need a diversified portfolio to succeed. If one sector takes a hit
A Global Digital Commercial Team is launched by Hearst; Multiplatform publishers Discovery Communications and Active Interest Media names high-rank employees
As a new year gets underway, some multiplatform publishers are tackling
How to reduce subscriber churn by providing new opportunities to engage with your content on a regular basis
People love subscriptions these days. Beyond magazine subscriptions, there are now box-of-the-month subscriptions.
This week’s subscription website news shines a light on new marketing initiatives and revenue generated by successful subscription services
We’re seeing that subscription website news takes on some interesting dimensions early
Improve open, click-through, and conversion rates with these email template testing ideas
Even our best-performing emails tend to drop in engagement rates over time. In fact, every time we change email
Recipes are being treated as a new Google ecosystem just like shopping and local businesses with new results pages for recipe cards
Google is making huge efforts to make the mobile
