This free report from Mequoda Group discusses how selling sponsorships can be used as one Internet Business Model that’ll help develop your online media business
(Nationwide)—Multi-faceted sponsorship opportunities are valuable commodities for online publishers. For instance, if a publisher has a core of editorial topics, they can potentially sell sponsorships for each individual topic.
The best way to approach this is to offer complete exclusivity on any of the given topic pages. The sponsorship package may include promotion on the leaderboard, a large ad box, a medium ad box and a skyscraper advertisement.
An additional part of the sponsorship package may include a publisher-generated white paper, which is used as part of a campaign to build email circulation for the sponsor. As part of the agreement, the advertiser would be allowed to sponsor the white paper, and when it is downloaded, the recipient’s email contact info would be shared with the sponsor. For best results, make sure there is language that informs the website visitors that the recipient’s email address will be given to the sponsor in addition to the white paper provider.
Additional sponsorship opportunities can include a listing in a publication’s Week in Review email or a video commercial that could display on the topic page. A branded bar of content could reside underneath the commercial for added promotion.
To learn about other online content business models that will help turn your print publication into an online media business, start with Mequoda Group’s free Internet Business Models and Strategies.
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