Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: multi

Email, Web or Social – Which Should You Focus on Most?

If you think that your website should be the main driver of your revenue, think again.

In this week’s strategy spotlight, Don Nicholas, Chairman & CEO of Mequoda, explains why email subscribers are responsible for between 60 and 80% of all digital revenue generation, while passing website visitors and social followers make up the balance. From there

Subject Line Spam Trigger Words

Email subject lines are just one part of the email delivery equation. Emails are delivered to inboxes based on subject lines, content, and reputation. In some cases, engagement is even applied to this filter.

When Web Magazines Go Wrong

When most people think of digital magazines, they narrow their focus on digital magazine apps that can be found in a digital newsstand or app store, but data shows that apps aren’t where users want to digest premium magazine content.

How Free Newsletters or Advisory Services Are Using Haven CXMS

If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

How to Get a $35,000 Strategic Business Plan for Just $10,000

If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

How Premium Magazines Thrive With The Haven CXMS

If your goal is generate paid subscriptions and revenue for a premium magazine business with a robust subscription website, keep following along.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains how other publishers have used Haven CXMS to do just that.

Encourage Sampling to Improve Subscriptions

The most effective blow-in cards of the 21st century aren’t made of cardstock, they’re digital. And since offering a sample of your magazine is less effort for the user when it’s done online, you have more opportunities.

In this week’s Freebie Friday spotlight, Don Nicholas, Chairman & CEO of Mequoda, explains why using monthly pricing to accommodate a user’s desire to sample, is just one key to selling more subscriptions. From there you can download How to Use Contrast Pricing to Increase Subscription Revenue to learn more about pricing your print and digital magazine subscriptions.

Give it Away to Make More Money? You Don’t Say!

Why would you give away content for free, in order to make money? Sounds crazy, but that’s how the smartest publishers we know have grown at an exponential speed.

In this week’s strategy spotlight, Don Nicholas, Chairman & CEO of Mequoda, explains three secrets on the why and how of using audience development to build a

Strategy Spotlight with Don: How and When to Clean Your Email List

It’s not uncommon that when we talk to a group of niche publishing professionals, and we end up in a big discussion about cleaning your email lists.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains when to clean your list, and how to combat fears about selling a smaller list to advertisers.

The ROI for Digital Magazine Development is Worth it

Whenever we work with a new client, there are four words they become familiar with very quickly.

In this week’s strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, explains how these four words will change how you approach your business, and how you can learn more about them when you download our new FREE report, How to Increase Audience, Revenue and Profits with Multiplatform Publishing.

Strategy Spotlight with Don: 3 Big Decisions Every Multiplatform Publisher Makes

You make decisions every day, but how often do you roll back to the basics, and the foundation of your business, by considering how resources are spent on production and distribution?

The 3 Best Subscription Website Systems That Make Money Online

When you charge a fee to access the content within a subscription website, the site needs to provide specific and immediate benefits to your subscribers. Are you doing that?

How to Simplify Your Web Management Duties

As a magazine publisher, you understand that every completed issue is the result of effective communication between staff members. The success of one department directly influences and depends on the success of another. When you become a multiplatform publisher, the same principles apply, particularly when it comes to the various tech providers who run your digital publishing platforms. But managing these separate vendors is time consuming, ineffective, and expensive.

Why You Should Fire Your Digital Publishing Services

You need a magazine consultant that acts as a general contractor, and a content management system that does, too.

In the past I’ve divulged what to look for in a magazine consultant, and we’ve written many posts lately about what to look for in a content management system. But how do you put this new information into practice?

Well, it might require firing some people, and firing some of your digital publishing services.

5 Subscription Management Software Requirements

For every publisher who dreams of creating a subscription website, choosing the right subscription management software can be a daunting task

When we set out to launch the I Like Crochet digital magazine website (the first of its kind) and tablet edition, we knew we wanted to build a state-of-the-art publication management system. We needed subscription

Some Digital Publishers Growing as Others Experience Decline

Digital publishers shuttering Gothamist, DNAinfo; Condé Nast closes print side of Teen Vogue; BHG experiences new growth
Movement can happen quickly for digital publishers, especially in a space where evolutions in technology are constant. Today’s news highlights stories from publishers who have closed or lessened their content offerings. We’ll also visit the opposite side of the spectrum by

How to Build a Multiplatform Website for Multiplatform Content

A multi-platform website enables a publisher to create dynamic content on multiple platforms. Some of these platforms might be online streaming through a membership library of training videos, or it could be a web magazine—formatted for, and read on the web.

But multi-platform website doesn’t just refer to the number of ways you recycle content across text, video, graphics and other mediums. It also means your website is responsive and will show visitors these different types of media, no matter what device they use: desktop, laptop, smartphone, tablet, phablet, whatever you’ve got. More thoughts on responsive design.

Multiplatform Publishing Options Expand Through Partnerships, Products and Services

Multiplatform publishing options continue to grow for digital publishers. Today we’re looking new strategies being used by publishers for tapping into new revenue streams and audiences.

The Best Subscription Websites Already Know This One Thing

A publisher’s minimum information unit (MIU) is the bedrock on which the best subscription business models are built. Any online publisher who doesn’t bother to understand and identify their MIU will fumble trying to build a successful subscription website.

In this week’s Freebie Friday spotlight, Don Nicholas, Chairman & CEO of Mequoda, explains why using monthly pricing to accommodate a user’s desire to sample, is just one key to selling more subscriptions. From there you can download How to Use Contrast Pricing to Increase Subscription Revenue to learn more about pricing your print and digital magazine subscriptions.

How Free and Controlled-Circulation Magazines Are Using Haven CXMS

If your goal is to generate subscriptions and advertiser and sponsorship revenue from a free or controlled-circulation magazine with a robust subscription and advertising website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

How Premium Newsletters and Advisory Services Are Using Haven CXMS

If your goal is to generate revenue and engagement for a business trade magazine or for paid subscriptions to a premium B2B newsletter or advisory service with a robust subscription website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

Using Content Recycling to Increase your Audience, Revenue and Profits

12 ways to make an old magazine article new again through content recycling
The VP of The Taunton Press was quoted a few years ago as saying, “We can’t afford to pay for content if it’s going to be a one-time use.”

But yet twenty to thirty years ago that’s all content ever was: one time use. There

How 3 B2C Newsletter Publishers are Seeing Growth with Haven CXMS

If your goal is to generate paid subscriptions and revenue for a premium B2C newsletter or advisory service with a robust subscription website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains how other publishers like Cabot Wealth

10 Reasons to Add Video in Magazines Now That You Can

When a magazine goes digital and becomes an app, or a web magazine, it becomes alive. And that’s scary for some publishers. Suddenly, ads become more valuable to advertisers because they can be clicked. Content becomes more rich because it can also be hyperlinked to references and authors on the web. Live content can be embedded with video in magazines so the editorial content doesn’t stop at the final publish date.

And if you’re not ready for that kind of transition or development project, then your magazine has suddenly become ancient.

It used to be that sharing vertical video branded you an amateur, but not anymore. Startups are specializing in it, publishers are pushing it out, and consumers are, well, consuming it, according to TheMediaBriefing.com.

Welcoming Pat McKeough to the Mequoda Hall of Fame

In this week’s strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, welcomes Pat McKeough from TSI Wealth Network as our newest Mequoda Master in the Hall of Fame.

The Publishing Revenue Secrets of Multiplatform Wizards

The secret behind increasing publishing revenue is in the power of three
In the Harry Potter books and movies, a man named Xenophilius Lovegood wore a necklace with the symbol of the Deathly Hallows. When Harry asks Lovegood about the symbol—which appears as a circle inside of a triangle and a straight line down the middle—he explains that

3 Types of Publishing Niches and Why You Should Care

It’s in our nature to try to classify, catalog, and organize any type of information that would help you make more informed business decisions. Defining publishing niches is a part of that.

On a call with the team couple weeks ago, we decided to do some research to see what we considered the biggest niches. This type of information could be useful for a publisher looking to launch a new niche magazine, or a magazine needing a pivot.

Six Sigma Subscription Marketing: 12 Offers That Boost Response Rates

12 subscription marketing offers you can test with your existing email subscriber list
Think selling magazines is hard? Look at Netflix. Their offer is that you can try out their video streaming service for 30 days, then pay $8 a month. Not $10 or $12 a year like a magazine, but $8 every single month. And is

Freebie Friday: Increase Audience, Revenue and Profits

Our latest version of the Multiplatform Publishing Strategy handbook delivers a proven, integrated set of business processes, principles and tools for the digital publisher, whether you’re B2B, consumer, local, regional or national; multi-title or single.

Protected: Executive Council Update: 12 Creative Offers for Testing Subscription Pricing

This content is password protected. To view it please enter your password below:
Password:

How to Use Six Sigma for Subscription Offer Testing

“Never stop testing, and your advertising will never stop improving,” said David Ogilvy, known as “The Father of Advertising” the “Original Mad Man”.

Even our best performing clients—who publish on multiple platforms, run several subscription websites, and have helped define our pricing best practices—will see a drop in subscription sales when they stop testing. I told this to a client recently who went from having some of the highest conversion rates of our clients to having our worst performing rates, and we believe the culprit is a lack of subscription offer testing with new offers, like a 30-day free trial.

Protected: Executive Council Update: Six Sigma for Offer and Creative Testing

This content is password protected. To view it please enter your password below:
Password:

Best Digital Magazine Publishing Software You Can Use to Launch Your Digital Magazine

Digital magazine publishing software is important; which option are you using?

Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital products for their audiences. And like everything else in digital magazine land, digital magazine software has evolved at light speed since we made our initial recommendations in January.

Here’s our latest (opinionated) look at the magazine software landscape.

7 Golden Steps to Planning Successful Digital Magazine Editions

Ask yourself these seven questions before starting your journey towards digital magazine transformation
I’m going to go ahead and assume if you’re reading this, you have a print publication who is asking for siblings. You’re at the magazine store and it’s eying the “big brother” t-shirts and wondering when it’s getting playmates.

Below you’ll find a comprehensive

Digital Publishers Find Success with Acquisitions, Licensing Deal

Future reports recent acquisitions as profitable; Digital publishers High Times acquired by investors; The Economist and Bloomberg strike licensing deal
Digital publishers acquire new media properties to fill gaps they see as potentials for success. Today we’re reporting on some of the recent acquisitions taking place.

We begin with Future, which has reported growth with the help

9 Creative Ways to Bring in New Revenue

Because multiplatform technology is an evolving, changing target, publishers are limited only by their imagination—and tenacity—when it comes to creating new revenue streams. It’s manifest destiny in the digital age.

Mequoda Announces 6 Subscription Website Systems for 2017

A Mequoda Audience Development System is a physical, turn-key content management system that is customized to help publisher’s attract new visitors, convert them into email subscribers, engage them, and finally, monetize by converting those visitors into paying customers and subscribers.

To build every Mequoda Audience Development System (Mequoda System for short), we use the Mequoda Method — a collection of best practices that have been formed by watching the world’s most successful online publishers. We also document the results of every a/b and split test that our portfolio of clients are testing every day, and when we see consistent results over time with one methodology, we share it as a best practice with our clients.

Acquisitions Allow Multiplatform Publishers to Move in Different Directions

We see many acquisitions in the media industry. Multiplatform publishers look for the best opportunities to evolve, expand, and reach their audiences where their audiences are. Today we look at some recent acquisitions in the media industry.

We begin with Hour Media Group’s recent acquisition of Emmis Magazines. Folio reports, “Emmis Communications is nearly out of the publishing business. The struggling media company sold Atlanta, Cincinnati, Orange Coast, and Los Angeles magazines to Hour Media Group LLC. The deal closed yesterday for $6.5 million.”

New Digiday Focuses on Streamlined Audience Development

Digiday has reimagined how it operates within its industry, and how its new design can impact audience development efforts
Digiday has recently unveiled its new website, which has been the first redesign for the company since July 2013. The new site is focused on connecting with the industry and offering audience development methods through reorganized content

Subscription Website A/B Testing Tools & Tips For Improving Conversions

How to use A/B testing tools for creating subscription landing pages that turn more visitors into subscribers

How many times have you been in a meeting where you and your colleagues “think” or “feel” like a direction on a project is the way to go? Maybe it’s pricing for your subscription website, or maybe it’s the

Are You Using All The Marketing Channels Available to You?

Subscription marketing is entering a new golden age. The trouble is, with so many new sources, niche publishers like you can’t always keep up on their own.

Legacy sources like direct mail and brick and mortar newsstands continue to decline, but no one is ready to declare them dead yet. And all these exciting new Internet

Magazine Marketing 101: Selling More Digital Subscriptions

Digital magazine marketing will give you an afterlife

There are times in business when we feel like we’ve created something great, and we don’t understand why it’s not selling.

Back in 1967, a successful New York ballerina by the name of Marta Becket stumbled upon an old social hall in Death Valley Junction, California, population: 6. After

How Niche Websites Perform in Alexa’s Top 500

You might be surprised by the niche websites that top Alexa’s list of the highest ranking websites in the U.S.

A niche website is one that centers around a specific topic or area of interest. This doesn’t usually include general interest topics like news and politics, which everyone has a stake in, but more on the

What Is Multiplatform Publishing?

Back in 2006 I read an article comparing the fidelity and convenience of watching a movie on an iPod, a home theater, or in a state-of-the-art movie theater. The author cleverly pointed out that the three media platforms offer the viewer an inverted user experience on the dimensions of fidelity and convenience.

In other words, the users will experience high convenience and low fidelity on the iPod, or what now would be an iPad; moderate convenience and moderate fidelity with the home theater; and low convenience and high fidelity at the cinema. And for some people, it’s just about preference.

Multiplatform Publisher News: Revamping Revenue Structure, Investments, and Staff Changes

Multiplatform publisher news for keeping up with a changing industry
We begin today’s multiplatform publisher news with a look at Condé Nast, who is making a big move by eliminating the role of publishers. minOnline has the story, who says “The reorganization — anticipated even before the cross-title combination of creative, research, copy teams in October — adds new capabilities

The Top 10 Mobile-Trafficked Magazine Websites

Magazines with the most mobile traffic have great mobile magazine websites and social-friendly content
The Association of Magazine Media recently stated that on average, magazine websites are getting 26% of their traffic from mobile. According to AdWeek, “The MPA’s monthly Magazine Media 360° report dissected publishers’ online traffic in July and compared it with traffic from a

Does a Digital Replica of Your Magazine Cut it?

As the mobile publishing revolution has matured, I’ve been blogging about a lot of large, fancy digital magazines. Publications like New York, Forbes and The Atlantic have become leaders in what I consider the second phase of mobile publishing development – the technology is dependable, early jumpers are releasing their all-new versions upgraded from their 2010 efforts, and standards for what consumers are willing to pay for are establishing themselves.

How to Create Multi-Platform Content Quickly and Cheaply

When we talk about multiplatform publishing, some publishers think we’re talking about the difference between laptops, desktops and tablets. But those are simply the devices we deliver content through.

We’re talking about content repurposing, on many platforms.

Repurposing content is a core tenet of the Mequoda Method, but we can’t take credit for inventing the tactic. Rather, any publishers worth their salt – whether print or digital – have always run some variation on this theme. Why? Because it rewards your best work, saves you from excess work, gives you a ton of versatility, and will make you money while you sleep.

The Best Online Shopping Cart System for Publishers

What to look for in an online shopping cart system, from Haven Nexus, to Shopify to WooCommerce

Ecommerce has become a core part of any multi-platform publishing business. Even publishers who are still selling print-only have developed online shopping experiences because the Internet has become the first place people search for new information products.

That one fact

New Digital Subscriptions Offered by WIRED, School Zone, and The Telegraph

These new digital subscriptions are focused on building engagement with readers through different strategies
We continue to see new digital subscriptions arise among subscription websites. Some of these new subscriptions are focuses on changes made by existing publications, while others are completely new ventures being offered to audiences.

The Telegraph, for instance, is one digital subscription getting