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Tag: content marketing strategy

A Digital-First Website Strategy Led to Growth for ‘HBR’

Many publishers have taken to a website strategy that highlights the components of the digital landscape. When done properly, digital publishers are able to drive more traffic and develop larger audiences.

15 Reports About Digital Magazine Publishing You Should Bookmark

We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers.

These predictions are important, as they help publishers better prepare for the future. What’s more interesting, however, is discovering how people who are already consuming digital magazines are enjoying their experiences.

3 Reasons Why It’s Worth Outsourcing Subscription Marketing Management

Losing subscribers without gaining new ones is a universal fear for any subscription-based organization, and rightly so. When a decrease in active subscribers leads to an overall decline in revenue, publishers may find themselves facing uncertainty about the staying power of their product, or worse: the future of their business.

But what if we told you

How to Create “Special Collections” in a Web Library that Attract and Retain More Subscribers

The best way to bring people back to your web magazine is through curated special collections. Here’s how one publisher is doing it well.
When walking in to a massive library or bookstore, it’s hard to decide what to look at without becoming instantly overwhelmed by all the possibilities. The same goes for an online web

How Do Online Magazines Generate Revenue?

So you want to know, how do online magazines generate revenue? The answer is clear: they go multiplatform.
If you’ve considered starting an online magazine, or are a legacy print magazine considering going digital, you’ve asked this question: How do online magazines generate revenue? And the answer is that the successful ones use a multiplatform approach.

Convert Content Into Riches

How lucky are we, as publishers, to live in the age of content marketing and search engines. While other marketers struggle to become adept at content creation, it’s already in our DNA.

Just add search engine optimization skills, great website architecture and a genuinely content-driven email publishing program, and publishers can literally make millions on the Internet.

What Is Multiplatform Publishing?

Back in 2006 I read an article comparing the fidelity and convenience of watching a movie on an iPod, a home theater, or in a state-of-the-art movie theater. The author cleverly pointed out that the three media platforms offer the viewer an inverted user experience on the dimensions of fidelity and convenience.

In other words, the users will experience high convenience and low fidelity on the iPod, or what now would be an iPad; moderate convenience and moderate fidelity with the home theater; and low convenience and high fidelity at the cinema. And for some people, it’s just about preference.

4 Ways to Benefit from an Engagement with Mequoda

You wouldn’t hire a lawn mower repairman to fix your car, so why do so many publishers seek the support and advice of consultants and web developers that have never worked in the publishing field? At Mequoda, we know content, and we know content marketing, because we’re a group of journalism veterans turned consultants and

8 Fundamental Internet Revenue Models Publishers Use to Generate Online Advertising Dollars

Some helpful hints on generating revenue through online advertising

What comes to mind when you think about revenue models on the Internet? Is it a relatively new model that was designed specifically for the Internet? Or do you think of traditional business models that have transformed from the physical world to the digital world?

That may have been a trick question, but if you answered “both”, you are correct. The Internet offers an array of revenue models, which in turn have their own subsets of revenue-generating models. If this sounds complex now, just keep in mind that this all means revenue can be generated in many ways. As you read on the intricacies should become more understandable.

How to Get a $35,000 Strategic Business Plan for Just $10,000

If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

Multiplatform Publishers Recycle & Repurpose Content to Grow

Today we’re looking at three multiplatform publishers that have taken to the strategy of recycling and repurposing content to build larger audiences.

What is SMO? Develop Your Social Media Strategy in 8 Steps

Social Media Optimization (SMO) is what we call the process of optimizing your content and your business, for social media.

Typically, Search Engine Optimization (SEO) comes first. This is the process of creating content that has been optimized for some set of keywords that our target audience is looking for.

You Can Be a Better Subscription Marketer in Just Two Days

If you are a legacy print-only magazine publisher, not understanding multiplatform publishing strategy – the future spells doom for your magazine and your publishing career.

Did you know that most media executives don’t attend best practice workshops regularly, or take part in networking and peer groups?

They are the MVPs of their teams, but unlike star athletes, most don’t have a coach.

Going Global with Web Libraries, Collections and Editions

Web libraries, collections and editions provide a profitable opportunity for global subscribers, and for special-interest publishers.
“Our global audience is not interested in another local news source…Our signature journalism is the biggest draw.” These were the words of an associate managing editor at The New York Times who also oversees NYT Global, according to Digiday. And

How to Hire a Membership Site Developer That’s a Good Fit For Your Business

Your membership site developer should be more than just a technological jester, they should be your sherpa.
If you’re a publisher, or are selling a subscription-based information product, it’s likely that at some point you’ll be looking for a new membership site developer. We know this because most of our clients have come to us after years

Subscription Marketing: How One Publisher Doubled Revenues in 12 Months

Three ways membership offers beat subscription marketing offers
We are big proponents of both web magazines and web libraries, plus various collections and special issues that can be derived from them to create robust membership products.
Last September, we had the privilege of taking over all membership and subscription marketing for the Biblical Archaeology Society, a long time

How You Can Make More Money with a Sponsor-Driven Website Portal Powered by the Haven CXMS

If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

Mequoda’s Top 10 Subscription Website Publishing Posts of 2017

Our most-read subscription website publishing posts of last year show a continued interest in building profitable subscription websites and improving their speed and ranking.
Last year, publishers focused on increasing profitability through apps and subscription website publishing. As publishers continue to search for digital content success through subscriptions, we think the chosen top ten most-read posts

10 Ways to Improve Magazine Content Marketing

You probably remember the good old days when there was this thing called “article marketing.” It involved marketing your articles, most often by re-publishing them as guest posts on external sites in an effort to get inbound links, and also sharing them with other bloggers in the hope they might share or comment on the posts. At that time, the goal was to get the article shared, and to get the word out about your publication because those were still the early days of SEO.
Today it’s evolved into what we refer to as content marketing, and our focus has changed a little in that we want people to come to our site, not to other people’s sites. Sure, we might republish articles in repositories like Medium and LinkedIn, but it’s done deliberately and with SEO in mind, not just for the sake of republishing.

Content Marketing for Magazines: What Readers Want vs Google

If you’re not serving the needs of your readers and Google, then at least half of your content marketing efforts are failing.
When you publish content on your free website Portal, you have two major influencers taking note of your content. And whether or not you’re able to please them will determine how quickly your website

What is Magazine Media?

I was having a conversation with a client the other day, when he asked me “what exactly is magazine media?” See, in the niche magazine publishing business, you’ll find that many of your colleagues are niche industry experts, but as this client reminded me, not all are inherently from the magazine business.

How Free and Controlled-Circulation Magazines Are Using Haven CXMS

If your goal is to generate subscriptions and advertiser and sponsorship revenue from a free or controlled-circulation magazine with a robust subscription and advertising website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

How to Write Native Content Advertising for a Magazine Sponsor

Learn how to write more effective native content advertising for a sponsor and start getting paid more for content

According to Business Insider data, the amount advertisers are spending on native advertisements has risen from $4.7 billion in 2013 to a projected growth of $21 billion by 2018.

Consumers have always disliked ads that are disruptive to their user experience,

Mequoda Rocket Awards: Top 10 Haven CXMS Systems of 2017

This year, our winner was Countryside Network, who launched their Mequoda System in February 2016. Countryside was founded in 1969 and today includes four farming-related magazines (Backyard Poultry, Countryside, Dairy Goat Journal and Sheep!) and a portal at CountrysideNetwork.com that spans all four niches.

Acquisitions Build Up Digital Publishers and Platforms

Our news of digital publishers acquiring new media entities continues, but with a few different looks today.

We start with American Media, which has acquired another magazine title from Wenner Media. NY Post reports, “American Media said it will acquire Men’s Journal from Wenner Media, marking the second magazine deal that the two companies have done in recent months.”

The Best Social Media Management System for Publishers

What to look for in a social media management system from Haven Nexus, to Hootsuite, SproutSocial and TweetDeck
As a publisher, you’re publishing multiple pieces of content every day. Most Mequoda publishers are publishing at least three per day. When it comes to managing the social that goes along with each post, we find that most

Are You a Digital Magazine Publisher? Do You Want to Be?

Here at Mequoda, we will make you into a digital magazine publisher, and if you’re already a digital magazine publisher, we’ll make you into a better one.

All of what you’re about to read is advice we not only believe in, but advice we’ve given freely in the past. But sometimes it’s good to hear it from other sources. How many times have to told your significant other or child something, only for it to fall on deaf ears until a friend or peer says the same thing? Then, it’s suddenly Eureka! material.

But, hey, whatever it takes. We’re happy to have some reinforcement out there when it comes to content distribution, social media strategy, editorial planning, and publisher data.

How to Hire a Multiplatform Internet Marketing Company to Help Grow Your Online Business

If you’re reading this post, you’re probably looking for an Internet marketing company, agency or consultant to help with your Internet marketing strategy and execution.

Internet marketing is easy to do and hard to master.

Internet marketing companies come in all shapes and sizes. If you’re shopping for one, it’s important to find an Internet marketing company that’s a good match for your organization. What makes an Internet marketing company a good match for you?

What is Relationship Marketing and How Can it Help You Increase Sales?

Take a look at these three case studies to better understand how you can combine content marketing strategy and relationship marketing strategy to sell while you sleep

Publishing Deals: Airbnb, Hearst, Billfold, Medium, and More

They might not rival Major League Baseball’s offseason hot stove of free agency and trades, but publishing deals at the end of 2015 are still making magazine industry news in a business that in recent years has seen only one constant: change.

In today’s roundup, relayed from The Wall Street Journal’s CMO Today, we’ve got one brand circling back on its content marketing strategy to produce a stronger magazine business model and another moving its digital content and operations to a leader of the “platisher” movement.

Meanwhile, Facebook, recently on a streak of publishing deals culminating in Instant Articles, reconsiders its own advertising revenue model as its partners register some early complaints.

Brands as Publishers: What Can They Learn From Digital Magazines?

With LinkedIn, content marketing, and other opportunities for audience development, brands as publishers are in a position to flourish
Brands as publishers, publishers as brands … given the digital media evolution and the state of the industry, does the nomenclature even matter anymore? We tend to think not, but the fact remains that publishers have been

What Content Marketing Strategy Looks Like for Publishers

In the second decade of the 21st century, the online publishing environment is not only changing dramatically, it’s changing at a faster rate than we ever could have anticipated.

In a mere 20+ years, since the dawn of the commercial Internet, we’ve experienced a genuine paradigm shift in content marketing. That’s because magazines, newsletters, books, audio and video content now can be digitized and delivered online, as well as marketed on websites and via email.

Our Top 10 Content Marketing Strategy Posts

This week, as we pack our bags for Boston and get ready to mingle with publishing professionals at the Mequoda Intensive, we decided to take some time out to share our top posts. The content marketing strategy posts below feature our most popular tips on business strategy, SEO, marketing, copywriting, PR and hiring. They have been viewed more than any other content marketing and business strategy posts on our website. If you have any favorites, please let us know in the comments!

Website News: Subscription Business Model Tips for Modern Content Publishers

Subscription content goes everywhere. It’s displayed on smart phones, tablets, desktops and laptops.

It involves words, images and sounds.

The digital subscription has become a model media companies cannot afford to ignore. If you create or publish content and don’t utilize the subscription business model, you may want to reconsider.

Content Marketing Strategy

A proven roadmap to Internet publishing success, in 90 minutes

Stop guessing: Learn the Mequoda strategies that have earned millions for others

Can Digital Publishing Solve Your Revenue Problems? I Say YES.

Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and user-friendly Mequoda Method for digital publishing success in our three-day Internet Marketing Intensive, the definitive training course in publishing and marketing content online.

Digital Content Marketing Bootcamp Announced for 2012

A one-day intensive program designed specifically for publishers teaches how to successfully start and run an online business

Mequoda Group released details that its Digital Content Marketing Bootcamp will take place on January 24th, 2012 at New York City’s McGraw-Hill Conference Center.

The Digital Content Marketing Bootcamp, limited to 25 attendees, offers online publishers the opportunity to learn how to start and run a digital content marketing system through a detailed, step-by-step process featuring proven digital strategies for driving website traffic.

Turn Social Media into a Top Source of Website Traffic

Take social media users and turn them into your biggest source of online traffic and audience development

Social media traffic is the easiest source of traffic there is—once you have a network. For Mequoda, it quickly turned into our #2 source of traffic, next to Google. That beat traffic coming in from our email lists, which is pretty significant.

Editorial Calendar WordPress Plugin Update

Do you still use a large desk calendar? They’re effective at keeping you current with all of your upcoming appointments and tasks because it sits right in front of you… on your desk!

Wouldn’t it be great if you could manage all the posts your editors create on a calendar? You could see the upcoming month in all it’s glory and have the ability to pace out a series of content and know how your weeks flows together. Wouldn’t it be great if you could schedule posts from that calendar down to the exact minute they should be seen publicly?

Social Media Training Now Conducted Virtually

Social media is a collaboration of all the tools that the consumers of today use on a regular basis. Blogs are being written and read more often than print media, and user-generated content is being produced for free, every second of the day. People are building digital relationships with those of similar interests via giant social networks and turning them into real-life friendships and business relationships.

The line that was previously drawn between digital media consumption and everyday in-hand media consumption is blurred, as are the relationships that cross from digital chatter to real-life hand shaking.

Mequoda Summit: Reduced Pricing Ends Today

If you want to attend the Mequoda Summit East 2011 for a reduced fee, today is your last opportunity – Register now and save

With the Mequoda Summit East 2011 exactly two weeks away, it’s time to commit to making your online content-based business stronger.

The Mequoda Summit East 2011 features:

Why Content Marketing’s Presence will Continue to Grow

Content marketing has found a home online and isn’t going anywhere

It’s never too late to adopt a content marketing strategy, or make changes to an existing one.

Even with the concept of content marketing being popular within our industry, it’s important to realize that many industries have yet to embrace it.

Building an Audience with Free Content

A collection of free reports that will help your audience development efforts

How quickly is your audience growing?

Have you been ramping up your audience development efforts at all?

Don’t Break this Major Content Marketing Rule

If you do break this content marketing rule, your credibility will suffer

Providing great content is a major aspect of content marketing.

And since giving away this great content for free, often in substantial manners like reports or podcasts, is a main content marketing strategy, you must do it properly.

For Marketers Thinking More Like Publishers…

Content marketing continues to expand throughout the digital landscape

The concept of content marketing has been around for a long time, but it was only until a few years back that strategies of online content marketing became popular throughout the digital landscape.

With its evolution online, content marketing brings smart business practices to virtual life. Imagine it from your own point of view…someone gives you something for free, and all you have to do give that person some amount of your time (or, like Mequoda System Publishers, an email address). Regardless, its free, valuable content with no money exchanging hands.

The Mequoda System Strategy Workshop

Discover how our complete online business system can generate revenue for you

In yesterday’s Mequoda Daily, I discussed the core values behind Mequoda Systems, and what sets our system apart from other basic content marketing systems.

During our upcoming Mequoda Summit East 2011, attendees have the chance to experience the Mequoda System Strategy Workshop, which discusses the 44 steps that make up a Mequoda System.

Early Bird Pricing for Search Engine Optimization 2011 Ends…

Early bird pricing ends on Tuesday, July 12th so register now and save

Register for Search Engine Optimization 2011 Seminar now

SEO has become a fundamental skill in the digital landscape. If online editors, writers and content marketers aren’t knowledgeable on the best practices for SEO, then will not be as successful as possible in building website traffic and generating revenue.

The four modules taught at our upcoming Search Engine Optimization 2011 Seminar will provide context for the digital publishing environment while sharing techniques proven to build traffic, conversions and core audiences for B2B and B2C publishers.

4 SEO Modules for Generating More Traffic

Learn all beneficial uses for SEO; a fundamental skill

Being able to write for search engines opens a new world for online editors, content creators and publishers.

It is also a necessary skill-set to have within every online business in 2011.

Announcing the Mequoda SEO Workshop 2011…

The 3 Most Popular Content Types for Content Marketers

Stats on the promotional methods that content marketers use as part of a content marketing strategy

In 2011, it’s fair to say that content marketing has caught on.

The concept has been around for years, and numerous practitioners have developed strategies around it.

All good content marketing strategies focus on educating and informing audiences, either about a product or a service.

Week in Review: June 13th, 2011 – June 17th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week