Why a Google Knol may still offer an unfair advantage over search engine results and how you can get a piece of that pie
Although Google says that Knols get no
Panelists share digital revenue percentages and thoughts on how they might increase those in the coming months and years
For The Knot, digital has always been their center. It represents 80%
Editors gather for a candid discussion about what’s working online and what isn’t
Jacob Weisberg, Chairman & Editor-in-Chief of The Slate Group, opened this session by asking: Why aren’t magazines better
Executives from ESPN, Rodale and Harvard Business Review discuss the challenges and benefits of charging users for online content
General Manager & Editorial Director of ESPN Publishing Gary Hoenig admitted he
Google’s Analytics Evangelist, Avinash Kaushik, tells magazine publishers why some of their sites “suck” and what kind of thinking is required to fix them
Seven questions you must answer to avoid leaving money on the table
How an online market analysis can reveal friendly competitors, potential marketing partners, and new business opportunities...
In traditional bricks and
How to tell if Twitter really does drive traffic, and if it does, how so?
If you dug a little into the Google Analytics of our site, you’d see that Twitter
Online Editor & Publisher Job Description 2009 - Setting Measureable Goals for your Online Team
In the more than three years since last we shared our goals and metrics for the
Editorial Strategy: User perceptions can often be altered with a simple change in language. A handbook by any other name…
If you’re a publisher, answer this simple question:
What’s more valuable
February 2009 marks one of the select times where search engines help you index content yourself.
Earlier this month, Google told us “carpe diem on any duplicate content worries” in a
How to write a white paper that dazzles the socks off of any first-grader
There's something about writing complimentary products that get publishers all in a tizzy. Should it be repurposed
Website Design: 9 Items a User Should Immediately See On Your Blog when Designing Above the Fold
Twenty years ago, “above the fold” only referred to the upper half portion of
How email newsletter contact frequency affects the annual value of an email newsletter subscriber
The online metrics of making your email newsletter yield more revenue
If he had been a
Why adding a job board to your website could both increase revenue and help the economy
Just because the economy isn’t doing so hot right now, doesn’t mean that every business
Your keyword universe is the total number of keyword phrases you aim to get ranked on with your website.
Your keyword universe consists of Keyword Clusters and Keyword Phrases.
Your Keyword Clusters
Mequoda System Theory postulates that it is possible to influence media website organic search engine rankings and traffic at the keyword phrase level by deploying optimized content into a series
How to comply with the rules of sending an email newsletter, while providing your customers with friendly ways to keep in touch, and maintaining the rights to your content.
Rock Star Online Editors Wanted: Must Know Your Subject, Write Well and Not Be Afraid to Sell Your Company's Products. Knowledge of the Rebel King a Plus.
What’s the ROI for being social? Think social media doesn’t convert? Let’s get the facts straight about measuring social media.
You’re either on the bandwagon or you’re not. But as time
Teleseminars are a very inexpensive way to gather a group of people, regardless of their location. They’re a great way to promote products, services and educate people about any given
Organizing an online business team isn't an exact science. In fact, when it comes down to laying out a generic standard for online team management, we’ve found it simply isn’t
You can pay big bucks for SEO press release distribution, or you can learn how to do it yourself.
How can your press release compete with the thousands of press releases
Many online publishers are still using static websites, are you one of them? If your approach to online publishing is the same as print, you are falling through the
An important part of your online publishing strategy is to constantly create new content. This can take many routes. Some online publishing activities we recommend are: ezines, email campaigns, newsletters,
Finding a Balance with Online Publishing - The Free vs. Paid Conundrum.
Your book is done. Your website is up. How do you build book sales and web traffic simultaneously? How
Part of your online publishing strategy should include some type of online community - weblog, board, forum, etc. After all, you’ve got great content that you want to share with
Let’s focus on the third activity - email newsletters. If you want to turn subscribers into customers (and isn‘t that our goal) take notes. You’ve got to stop treating your
Questions to ask before you launch a Membership Website. Are you a traditional print only publishing company considering the leap to online publishing? Welcome to the era of
Once you have identified your target audience or demographic, you must streamline your online marketing strategy. Understanding Search Engine Optimization (SEO) is vital. For a basic overview and useful tips,
A newsletter website is dedicated to a special interest topic. Newsletter websites are generally set up for subscribers to a print newsletter with access to back issues in either
Learn the 9 Online Content Business Models To Turn Your Print Publication into an Online Media Business by downloading our FREE Internet Business Models and Strategies white paper.
Discover social media marketing tips for doing business and building website traffic with Twitter—that you can start using today—when you download Twitter Advice For (and From) Content Marketers for FREE
New White Paper: Learn the 9 Online Content Business Models To Turn Your Print Publication into an Online Media Business by downloading our FREE Internet Business Models and Strategies white
Bring your online publishing business up to par with this FREE white paper that will help you introduce new media into your online business model: Mobile Site Design Tips for
With the proliferation of MySpace, YouTube, FaceBook and similar social networking sites, you might be thinking about advertising on one of them. But what about incorporating social networking into your
Live Events
Internet Marketing Intensive
April 23-25, 2013 - New York City
SEO Basics & Beyond: Keyword Research & Campaign Management
June 5-7, 2013 - Washington, DC
Internet Marketing Intensive
July 24-26, 2013 - New
[question]
You talked a bit, over the course of this whole program, that every online publisher needs at least one dedicated online editor. Can you list some personality traits I should
[question]
In the beginning of this section, you went over quickly the various job descriptions required to run an online publishing business. I’d be helpful to see that list here so
[question]
I’ve heard people refer to their email opt-out rate as a “reader satisfaction” score. Can you explain this a bit?
[/question]
[answer]
If you want a good indicator of how satisfied readers are
[question]
Can you please list the URLs for the free tools I can use to discover the answers to those 9 questions every online publisher should ask themselves?
[/question]
[answer]
Sure! Here goes:
How
[question]
What are some ways I can increase the amount of product I sell from my email newsletters?
[/question]
[answer]
One key to selling more products through editorial email newsletters is learning how to
[question]
What are some steps I can take to increase my email subscriber file?
[/question]
[answer]
In our view, building a large email subscriber file has a lot to do with the keywords you
[question]
How does website architecture play into revenue generation?
[/question]
[answer]
The publishers that have seen the most success in generating online revenue are those whose websites are architected to be completely in-line with
[question]
What might be included in a typical sponsorship package?
[/question]
[answer]
A great sponsorship package might include (within a certain content section of a site): the leaderboard, a large ad box, a medium
[question]
My site is ad-driven and most of my revenue happens at the site, so while I agree email is important, I’m not sure I should necessarily architect the site to
[question]The Mequoda approach to keyword research begins with editors brainstorming the primary keyword phrases they think people are searching for that their content could help answer. Those primary terms then
[question]You talk about “Mequoda websites” being content-driven, Google-friendly, email-centic and profit-minded. Can you explain in more detail what this means?[/question]
[answer]Content-driven: the idea of having lots of content on your site
Find fresh content at a trade show, seminar or conference. No doubt there are dozens of industry events happening worldwide right now. It’s impossible for your subscribers to
