An important part of your online publishing strategy is to constantly create new content. This can take many forms. Some online publishing activities we recommend are: ezines, email campaigns, newsletters, and blogging.
Let’s focus on maximizing your blog. There are a few rules that will guide you in this process. The authors of The Huffington Post: A Complete Guide to Blogging offer these words of wisdom:
- Blog Often
- ‘Perfect’ is the enemy of done
- Write like you speak
- Focus on specific details
- Own your topic
- Know your audience
- Write short
- Become part of the conversation with like minded blogs
Blog Often. If blogging is part of your online publishing strategy (and we recommend that it is), you should blog daily. Set aside time, sit down and write. Whatever schedule you decide, stick to it! Your readers will be expecting new content each time they visit. Plus, its better for SEO.
Download a FREE copy of 7 Ways to Monetize your Portal Audience, and discover how today's top publishers are generating revenue through memberships, events, clubs, sponsorships, and more.
Focus on a Specific Detail. Blogs are a dime a dozen. What sets yours apart and why should anyone read it? For your unique perspective; It may be something controversial or novel. Either way, take your viewpoint to the next level and explore it thoroughly. If you think something is worth writing about, post it. Don’t wait to see if someone else says it first.
Write Short. It doesn’t need to be a 5,000 word essay, maybe three or four sentences in the beginning. Remember, you can always post more later. No need to rehash the whole original story… pick your point and write. Keep it short and sweet, 500 words or less is the norm. Quality is better than quantity.
By keeping these rules in mind, your web blog will be an valuable tool in your online publishing strategy.
Read more from this book, The Huffington Post: A Complete Guide to Blogging.