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Tag: digital magazine market study

10 Facts About Digital Magazine Publishing and One Very Important Piece of Advice

Digital magazine publishing is and continues to be the current and next frontier, with unlimited revenue stream options coming from creative use and integration of text, images, video, social content, native advertising and so much more.

How Publishing Magazines on Kindle Will Boost Digital Circulation

Want to know how publishing magazines on Kindles will boost your digital circulation? The simple answer is math: you can only sell more digital issues, not less, by adding your magazine to a new platform.

And we consider Amazon’s Kindle Newsstand to be one of the three juggernauts of digital magazine publishing channels, alongside Google Play and Apple Newsstand. In fact, it’s in second place and I’ll tell you why a little later.

ABC to Track and Measure Digital Magazine Distribution, Readership

Digital magazine distribution and consumption will receive the Audit Bureau of Circulations treatment; plus, Google follows Apple’s lead and Time Inc.’s vision
Digital magazine distribution, readership, ad views, and more are all sliced and diced in some way, shape, or form, but the question these days is accuracy, veracity, and reliability. The future of digital advertising

How to Publish a Magazine on the Platforms Readers Want

Since the printing press was invented, the best way to deliver readable content was always on the page. Until the advent of the web, consumers hadn’t even considered other ways to digest content beyond books, magazines and newsletters printed in a linear, bounded fashion.

But then the web arrived on personal computers, and then it arrived on mobile phones, and then on smartphones, in email, and through tablet devices.

Digital Magazine Market News: Website Traffic Statistics, Bauer Xcel, Conde

Bullish 5-year study on digital magazine market shows record growth; plus, Forbes’ focus on events
Monitoring the digital magazine market is a necessity for us to successfully help online publishers establish strong online presences.

But we’re in the trenches, working shoulder to shoulder with publishing executives: Many trends we can anticipate; others we experience in real time.

Magazine Readership Statistics: Conde, Women’s Health, Forbes

Surveying the latest magazine readership statistics and audience development from the top digital publishers; plus, latest personnel moves
Magazine readership statistics are by definition a key in audience development, but they also go hand-in-hand with generating digital advertising revenue. The best sets of stats – which include advanced data, personalization, preferences, and cross-device targeting – go

Magazine Industry Trends: Audience, Digital Ads, Paywalls for Online Content

Making sense of the latest magazine industry trends via top digital publishers: Rodale, Time Inc., Conde Nast, Hearst, IBT
So much news about magazine industry trends during the past month, in large part because of the MPA’s annual gathering in New York City. This news centers on audience development, digital advertising, and monetization strategies that funnel

Digital Media Publisher News: Branded Content Agency, Digital Newsstands, and More

Are you a digital media publisher keeping tabs on the competition, looking for success stories, cautionary tales, and cutting-edge intel? Well, you’ve come to the right place, because that’s what we try to provide with our free advice and digital publishing trends every week.

The Future of Digital Magazines: Mobile, Social, Mergers & Acquisitions, and … Virtual Reality?

The future of digital magazines gets brighter with every passing fiscal quarter, but it’s a slow and steady progress as traditional revenue generators try to keep pace with advancing technologies, evolving device usage, and the gradual migration of ad dollars from print to the mobile web.

Media and Publishing Updates: Branded Content, Facebook, and Big Moves

There aren’t many industries as exciting these days as media and publishing, which rivals even the tech sector for growth opportunity.

Each week brings with it a new advancement, revenue stream, and shakeup. For every failure, there are that many more successes – or at least startups. The revolving door has never swung around faster or more frequently. As brands strive to become publishers and social media platforms strive to become everything to everyone, content is not only king, it’s ascending to emperor of the galaxy. The industry news can be hard to keep up with!

Luckily, we have sites like MediaPost to make sense of it all. Let’s take a look at some of their recent coverage on hiring trends, Facebook’s appeal for at least one legacy publisher, and the latest mergers & acquisitions.

Reasons Why Digital Magazine Publishing is a Smart Move for Publishers

A growth in digital medium usage portrays the increasing value of digital magazine publishing
In 2015, our Digital Magazine Market Study study showed that people read an average of 2.37 digital issues and an average of 2.91 print issues every month, which puts digital magazine consumption at 43% of print magazine consumption and climbing rapidly.

Going digital means that you’ll attract a

Publishing Industry Analysis: Tablets, Smartphones, Email, Ads

Sometimes, you just need the numbers, right? When it comes to making decisions that could be the difference between flourishing or folding, data is a commodity. Device usage, performance metrics, ROI: Publishing industry analysis on these factors and others will determine the direction digital magazines take in the coming years – which themselves will be crucial in the digital media evolution.

Few sites can provide the data that eMarketer does day in and day out, all for free. To start the week, let’s see what they have to say about several areas of interest to publishers.

Advice for Digital Media Publishers: Top Stories, Tags, and News From DMSUSA15

Digital media publishers and executives move at a pace months ahead of others in many professions.

Whether it’s on a practical level with editorial calendars planned months in advance or with efforts to continually anticipate industry trends, digital magazines must be vigilant. The reward for reacting and responding? If you play your cards right, increased audience. And if you convert that audience, increased revenue.

But let’s not get too ahead of ourselves. We have to first recognize the trends to react and respond to. The Media Briefing helps us all out in that regard. Let’s take a look at some of their recent coverage to start out the week!

Niche Magazines: The Future of Publishing Is Now

The power of traditional media companies is diluted these days, as legacy publishers struggle to keep up with the proliferation of content across the World Wide Web. Print is an endangered species, and audiences are in control with countless options available to them. A select few digital magazines can command massive traffic by sheer reputation, resources, and reach. But what about the rest of us? What can small or midsized digital magazines do, those regional titles that make up the vast majority? They can become multiplatform niche magazines – the model that is revitalizing the industry.

The Reality of Current Tablet Statistics

The upsides and downsides to the tablet statistics floating around
Tablets have no doubt shaped the future of reading. From digital magazines to eBooks, publishers have embraced the technology almost as much as readers have.

From bottomless reflowed pages to video advertising to text scrolling seamlessly past stationary images – and all the other tablet magazine best

Metered Content: Another Digital Magazine Goes for It

More and more, metered content is becoming de rigueur for digital magazines looking to generate higher revenues with higher quality product. As big believers in smart subscription strategies, we love to see this shift. From The New Yorker to Pando to Time Inc. digital, publishers are molding their content around monetization with experimental tactics and finding results. This isn’t just a smart bet; it’s smart strategy: As our 2015 Digital Magazine Market Study shows, consumers are willing to spend on metered content done right. MinOnline is on top of this industry trend, as always. Let’s take a look at their coverage of the latest metered content adoption, plus other recent posts.

News, Food, Health, and Celebrity Are Reader Favorites for Digital Magazines

If we had to pick two words to describe the Mequoda Method, the first would be “multi-platform,” which, as Don wrote recently, is the new normal for digital magazines years after we staked our brand on it. The second would be “niche.” Why? Because with tens of thousands of digital magazines available to consumers, you must focus on audience development to attract the right readers, earn their trust and attention, and then convert that trust and attention into subscriptions, one-off purchases, event attendance, social media shares, and other sources of revenue.

2 Out of 3 Readers of Digital Magazines Prefer 20 Articles or Fewer Per Issue

We’ve covered a lot of ground during the past couple of weeks as we roll out stats from our 2015 Digital Magazine Market Study. But have we covered too much with one stat post per day? Not according to consumers of digital magazines. Far from it.

Immediate Delivery Tops List of Coveted Attributes of Digital Magazines

That’s the question we asked 3,642 U.S adults with Internet access earlier this year, looking to learn more about consumption of digital magazines – and, more to the point, the spending habits and preferences of readers – in the time since our inaugural study (in which we polled 1,136 people).

What Bad Reviews Reveal About the “Best” Digital Magazines

Have you ever spent time poking around on your iPad, just to see how customers feel about the digital magazines they buy and subscribe to? We make this a habit of ours, picking out some of the common themes (typically, bad usability and type size complaints) and also purchasing habits.

Readers of Digital Magazines Split on Most Important Format

Tablet, print, or web? The data shows that magazine consumers are split on their magazine format preference. The web edition showed a tiny edge over print and tablet editions, but at this stage of the game, digital magazine consumers seem relatively equal on their preference for tablet editions versus print editions versus web editions.

Readers of Digital Magazines Demand Readable, Scrollable Text

Readable text, scrollable text, links to websites, embedded video, back issue archive, vertical swipe, copy and paste capability, content bookmarking, relevant advertising, general advertising, and companion print magazine. Which functions rank most highly on your wish list for digital magazines? More importantly, which ones do you think might rank most highly for your readers?

Americans Will Spend More than $1.3 Billion on Digital Magazines in 2015

Throughout the week, we’ve released stats from our 2015 Digital Magazine Market Study. One stat covered print readership, and the other covered readership of digital magazines. But they center on consumption. Today’s stat centers on conversion. Turning readers into revenue. They give you a glimpse into how best practices – exemplified in the Mequoda Method – can pay off.

1/3 of US Adults Read Digital Magazines

The primary stat we set out to understand in this study was what percent of U.S. adults with Internet access reported reading a digital magazine issue in the last 30 days. We found that 36.8% of American adults have read an average of 2.37 digital magazine issues in the last 30 days.

Results from Mequoda’s Latest Digital Magazine Market Study

Five years after Apple introduced the iPad and the magazine industry latched on for dear life, digital magazine consumption has reached 43% of print magazine consumption and is climbing rapidly.

Mequoda Group’s latest Digital Magazine Market Study shows digital magazine consumption among US adults is exploding

July 21, 2015 – BOSTON — Five years after Apple introduced the iPad and the magazine industry latched on for dear life, digital magazine consumption has reached 43% of print magazine consumption and is climbing rapidly.

More Than 2/3 of U.S. Adults Actively Read Print Magazines

Before quantifying the readership of digital magazines, we wanted to first understand what percent of the American adult population with Internet access reads print magazines. We also wanted to learn how many print magazines, on average, they are consuming in a 30-day period.

The Digital Publishing Industry by the Numbers: MPA Releases 2015 Factbook

Is the digital publishing industry unstoppable? These facts and figures argue a resounding yes, especially when it comes to audience development.

App Publishers Experiment With Products, Tackle Problems

App publishers are on the cutting edge of multiplatform media, but with great power comes great responsibility. Software changes, shifts in consumer tastes, and evolving devices and platforms all pose opportunities as well as frustrations for publishers maintaining their places in audience’s hearts. So, how to stay ahead? Talking New Media takes a look at the approaches of legacies and startups in a handful of recent articles.

5 Key Consumer Stats for Your Tablet Publishing Plans

As part of a smartly executed multiplatform strategy, tablet publishing is a profitable enterprise built on cross-device content practices, good design principles, and making sense out of industry trends. Recently, eMarketer posted a spate of consumer statistics from tablet study after tablet study. Let’s take a look at five of them.

Which Digital Newsstand Should You Use?

There are plenty of digital newsstand options in today’s landscape. If you have a limited budget, don’t waste time by publishing on the wrong digital newsstand. Which should you be using to maximize the potential of your publications?

Well, first of all, we think digital magazines not on the digital newsstand are the best. Web magazines. Web magazines use HTML5 and are responsive on any device.

US Digital Magazine Circulation Tops 80M While AAM Continues to Underreport Digital Versus Print Sales

So is the underreporting of digital magazines sales the fault of publishers themselves, or should AAM’s audit be modified to accommodate universal pricing and packaging?

We think it’s time to accommodate. Because there are about 277 million adults in the United States with Internet access, and according to our most recent study, 20 percent of them have an average of 1.9 active magazines on their tablet. This sounds more like 105 million active digital magazine buyers and subscribers, which is a lot more than the 11.6 AAM reported for the first half of 2014 (still waiting on those final 2014 numbers.)

Video, Viewability, Monetization on Publishers’ Minds

With emergent factors like video, viewability in a mobile world, and website revenues rightfully obsessing digital publishers around the world, finding solid data to focus the head-spinning stream of opinions, perspectives, and impressions is a big help. Today, we check out three articles from eMarketer for just such data.

Digital Publishing Solutions for Ad Blocks, Platform, Video?

While the problems publishers deal with can seem to multiply with each passing week, the good news is that technological advances, best practices, content innovations, and other digital publishing solutions are keeping pace.

Digiday recently ran three articles covering pressing challenges that publishers are responding to.

20 Tablet Publishing Tips You Can’t Afford to Miss

If you own a tablet that you use often, is it hard to imagine what life was like before it? I have friends who use their tablets to cook every dinner with, or spend several hours with it at night, reading books and magazines. Consumers aren’t as attached at the hip to tablets as they are to their smartphones, and maybe they never will be, but as their larger phablet brothers come into the market, it’s possible the line won’t be so clear anymore between tablet and smartphone.

February Magazine Publishing Industry Report From MPA

The Association of Magazine Media (MPA) released its latest Magazine Media 360° report – tabbing year-over-year numbers for February, along with the top performers in the magazine publishing industry – on March 24.

Statistics on Mobile App Users That’ll Steer Your Team Ahead

What’s up with mobile apps and the people who use them? Anyone publishing a digital magazine, or planning to publish one, must keep up with app user statistics. Recent mobile app user statistics bear out earlier predictions: We living in a mobile, mobile world.

Because we constantly survey the app field to keep our clients well-informed, we’d like to share some of the app user statistics of most interest to publishers.

Digital Publishing News: MPA Releases 6-Month Numbers

The Association of Magazine Media (MPA) released its most current industry numbers, building onto its monthly report with an accumulated six months’ worth of audience data from August of 2014 to January of 2015. The digital publishing news is good for magazines and multiplatform publishers.

Freebie Friday: Digital Magazine Study Shows Publishers What Consumers Want

Consumers love digital magazines, while publishers proceed with very different strategies
Four years after Apple introduced the iPad and a floundering magazine industry latched on for dear life, consumers value digital magazines more than ever, have firm opinions on what they like about digital magazines – and are adamant that digital editions should cost less than

What Consumers Want from Digital Magazines

Stay current with new digital magazine trends and you’ll stay ahead of the competition. That’s the idea, right? Those may be words to consider every day you step into the office and plan the day, or better yet, your next business move.

Wouldn’t it be great if the future could be perfectly detailed and explained to you prior to it happening? Of course it would. You’d have the ability to know what moves to make, when to release products, what publication platforms to focus on, and what is going to be “the next big thing” so you can get there before anyone else. Sounds perfect, huh?

What are Digital Magazines?

Digital magazines comprise the whole ecosystem of paperless magazines.

If a story can be read digitally, it’s a digital magazine. It doesn’t matter if it’s read on the web, or a tablet, or a smartphone – if you can’t flip a physical page, then it’s a digital magazines.

Over the past few weeks we’ve been talking specifially about online magazines—magazines that live on the web, and are often sold and browsed through a subscription website, but this is just one type of digital magazine.

Top 10 Magazine Brands + Year-Over-Year Numbers Tabbed by MPA

The Association of Magazine Media (MPA) released its “Top 10” magazine brands on Jan. 7, along with its most current industry numbers from November of 2014. The findings, compiled by recently created MPA metrics arm Magazine Media 360°, are encouraging.

Who Are Tablet Users? Statistics and an Introduction to Your Digital Magazine Readers

Knowing your audience is vital to all writers, editors, and publishers. Staying ahead of market research is the first step in finding out who your readers are and what they want. The next, and most important, step is taking the information you’ve gathered and using it to target your readers by highlighting their interests.

10 Digital Magazine Publishing Lessons for More Sales in 2015

Even though digital magazines are hardly new, they certainly have blossomed in 2014. In our very recent Mequoda Digital Magazine Market Study, we surveyed more than a thousand digital magazine readers and subscribers to find out what they want in a digital magazine. The results weren’t totally shocking to us, however what was shocking is how few digital magazines out there know what their susbcribers want. And, who haven’t tailored their marketing messages to take advantage of the number one reason people subscribe to digital magazines.

Mequoda Group’s new Digital Magazine Market Study shows industry and consumers still getting a feel for new technology

In the I Like Crochet case study, the report outlines the decoy pricing strategy that Mequoda has championed, a strategy that drives more orders to the highest price point and more orders overall for all of the Mequoda clients who use it.

Also profiled is LED magazine, with a website, print/PDF edition and app edition. This case study demonstrates how much discreet advertising inventory can be generated in the new digital age.

Finally, the report takes a look at The New Yorker, which bucks the trend to either charge different prices for discreet products, or to use universal pricing, by offering three separate products, but all at the same price.