Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: Google amp

Audience Development with Social Goes Beyond Algorithm Changes

Many publishers found themselves scrambling as Facebook’s algorithm changed and impacted their levels of referral traffic from the social giant. However, as usual, the savvy publishers were quickly able to pick up the pieces, if there were any, and form better foundations for their current social endeavors.

Audience Development Strategies Need to Focus on Search

Publishers select a variety of audience development strategies depending on their market, the skills of their staff, and their content. Today we’re looking at news on referral traffic, pertaining to Google and Facebook, two major audience development partners. 

Audience Development News: Influencers Referring Traffic & Google Evolving

The best audience development news highlights new strategies or results on driving more traffic from new audiences. These also involve changes that take place through prominent audience development channels, like Google’s search engine. Today we’re highlighting both of these, including a media company dedicating more attention to referral traffic, and the most recent changes coming from Google.

Content Publishers & The Efficacy of Article Formatting With Social Media

Content publishers using social media for distributing information want the most for their time and effort. We have seen Google and Facebook turn attention to publishers by offering article formats for better engagement.

Google AMP is an Audience Development Tool for Conde Nast

Publishers are constantly looking for new options for an audience development tool that leads to trackable changes.

Today we’re looking at Google AMP as an audience development tool for Condé Nast. This story is coming directly from an article at Condé Nast.

Savvy Digital Publishers Driving Website Traffic & Controlling Brand Identity

Digital publishers at The Economist, Bonnier, and New York Media share techniques for driving traffic; Publishers use social media to enhance brand identity
Audience development is a major factor in the growth of brands of digital publishers. Today we’re sharing some tips shared by an array of publishers who are driving more traffic and using social

Should You Use Google AMP Pages? If You’re a News Publisher, the Time is Now

Publishers are seeing mixed results from Google AMP pages, but it just got even more important for news publications
According to Rank Ranger, who has been tracking the presence of Google AMP pages in mobile search results, only a quarter of pages that ranked in Google’s Top Pages were AMP pages at this time last year. It

Organic Traffic is Back Up for The Sun Thanks to Facebook

The Sun uses Facebook to combat traffic loss from the paywall that sunk their organic traffic
Last November The Sun dropped its paywall, and according to Digiday, has learned a whole lot.

After the paywall came down last year, Dominic Carter, managing director of commercial at News U.K. said they planned to double their sales team to

From Time to … Coca-Cola (!), the Latest News From Publishing Sites

What Coke has soaked up from publishing sites; plus, Joe Ripp steps down, and The Daily Beast drives website traffic
In digital publishing, sites are where it all starts. But they can’t be where the consumer experience and audience development end. Far from it. As multiplatform magazines, Mequoda Members know that the homepage is a portal.

Online Content Distribution: AMP, Flipboard, NewsBeat

Online content distribution grows more sophisticated by the week, with new channels, services, and technologies giving rise to an ever-evolving multiplatform publishing strategy.

MediaPost has recent coverage on NewsBeat, Flipboard, and Google AMP, three big names who will have big roles in the coming years. Let’s see the latest!

ABC to Track and Measure Digital Magazine Distribution, Readership

Digital magazine distribution and consumption will receive the Audit Bureau of Circulations treatment; plus, Google follows Apple’s lead and Time Inc.’s vision
Digital magazine distribution, readership, ad views, and more are all sliced and diced in some way, shape, or form, but the question these days is accuracy, veracity, and reliability. The future of digital advertising

Mobile Publishing Solutions: RTB and AMP

Exploring the latest mobile publishing solutions with the best programmatic ad marketplaces and Google’s latest big splash; plus, print magazines as innovative content marketing?
It could be argued that mobile publishing solutions are digital publishing solutions, period, as online magazines move closer and closer to a mobile-dominated industry landscape.

But that doesn’t mean your options are much

Swiftype Aims to Be Publisher Technology Choice

To paraphrase Steve Miller, publisher technology keeps on slippin’, slippin’, slippin’ into the future. Could be your content management system, your app, your digital advertising: There’s little time to rest on your laurels after each and every advance.

Anytime a vendor or service exec has some free advice to share with publishers, even if they have a marketing strategy in mind, we pay attention. Today, it’s a search engine CEO. We also have some news to relay on ad blocking, Google AMP, Medium’s latest move, and more, all from our friends at MediaPost.com. Let’s take a look!

Renewed Commitment to Tablet Content Driving Successful Publishing Strategy

We still believe strongly in tablet content. Like any other part of a multiplatform publishing strategy, it’s not something you should invest your entire portfolio in, but tablet usage statistics and sales are steady with some indications of improvement in the coming years, especially internationally.

Having apps people want along with well-designed digital magazines that read clearly, stylishly, and effectively with tablet content is a must for any modern media company. Don’t heed the haters – tablet publishing isn’t going anywhere. In fact, its best days may be ahead.

But, to paraphrase LeVar Burton, don’t take our word for it. Digiday has the scoop on a publisher embracing tablet content and seeing results.

Online Publishing Trends: Digital Diversity, Adaptation Challenges, and Beyond Native

Is there anything more mercurial than online publishing trends? Not many industries have a more evolving mindset, technologies, or revenue models.

On some days, this is a great thing, and on others, it can make your head spin. But stay calm! There’s a core strategy that will steer you through the storm.

You can figure it out for yourself, or you can check out our Mequoda System to get a feel for multiplatform publishing strategy to attract, engage, and convert consumers. Because, in the end, the bottom line is the bottom line, and you have to stick with the principles while experimenting with what works for you.

Magazine Platforms Aplenty: Facebook, Apple, Google, and More

Magazine platforms mean everything to your business model, which means they mean everything to ours, too. We’ve built our business on multiplatform publishing, which includes everything from a portal to social media to events to ecommerce content strategy.

Now, magazine platforms have taken on an entirely new dimension. Is it just us, or does Apple Newsstand seem antiquated these days? With that company, Google, and of course Facebook jumping in to the game, the temptation is for digital publishers to just hand over all content and call it a day.

But, of course, you can’t do that. Your approach must be much more nuanced and considered. After all, why do these services want your content so bad? Because it’s worth a lot of money!

Audience Engagement Strategy: Anchor Content, Atlantic, Google AMP

Audience engagement strategy is the alpha and omega of digital publishing. Or, really, publishing of any kind. Or, when you come to think of it, any business whatsoever.

So, why hasn’t anyone fully figured it out yet? Because there are a lot of different definitions and even languages going around when it comes to quantifying audience. Do you want as many people as possible reading your publication as possible? Do you want a loyal core of consumers returning day after day? Sure, definitely. Can you have both? Sometimes, but not always.

It all comes down to content and the successful distribution of content, and how you interact with your audience. Your tech matters as well – is your site responsive? Is it keeping up with the changing times?

News for Social Media Publishers: Google AMP, LinkedIn, Snapchat, Facebook

If successful social media publishers can count on one thing, it’s that they can count on nothing.

Magazines on social media must have a social media strategy in place, but they must also be flexible enough to experiment, pivot, and periodically rethink efforts. Mequoda Members know to diversify their social portfolios, as it were, and to not get discouraged when returns are sluggish.

After all, social media publishers are investors: of time, staff resources, content distribution strategy, and energy.

Web 2.0 Expo Notes: A (Mostly) Free SEO Toolbox

Stephan Spencer, Founder and President of Netconcepts lists some helpful SEO tips and (mostly) free online tools