Web 2.0 Expo Notes: A (Mostly) Free SEO Toolbox

Stephan Spencer, Founder and President of NetConcepts lists some helpful SEO tips and (mostly) free online tools

In a session called “Best-Kept Secrets for Search Marketing Success” at the Web 2.0 Expo today in NYC, Stephan Spencer went through a number of great SEO tools in his presentation that I had to jot down and share with you.

Some of them you might have heard us write about before, but there are lots more on this list for comparison.

Figuring Out How Your Site is Indexed

Keeping Up With Your PageRank

Scanning for Duplicate Content

  • Blocking duplicate content without blackholing the PageRank (i.e. disallowing with rel=nofollow)
  • If using tracking parameters in URLs, use 301 redirects or JavaScript

Seeing How Search Engine Spiders See Your Website

Keyword Research

Keyword Density

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Analyzing Backlinks

Identifying Sites Likely to Give “Link Love”

Link Analysis and PageRank

Technical Optimization

  • User Agent Switcher – pretend to be Googlebot when serving.
  • SwitchProxy – pretend to be a different IP address, useful to see different paid search results
  • Copyscape – website plagiarism search
  • Xenu Link Sleuth – checks for broken links on your site
  • Robot Replay – recorded sesssions of what your users clicked on your site
  • CrazyEgg – shows a heatmap of where people clicked on your site
  • Wayback Machine – shows archived versions of websites from previous dates

Reporting & Analytics

More notes and quotes from the Web 2.0 Expo (and still more to be added so stay tuned):

A (Mostly) Free SEO Toolbox

7 Ways to Get Ranked in Google

Web 2.0 Supply & Demand Metrics

Is Web 2.0 Worth It?

Customer Service is the New Marketing

Why is SEO Important?

7 Reasons Why Search Engines Are Your Friends


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