When we talk about multiplatform publishing, some publishers think we're talking about the difference between laptops, desktops and tablets. But those are simply the devices we deliver content through.
Because multiplatform technology is an evolving, changing target, publishers are limited only by their imagination—and tenacity—when it comes to creating new revenue streams. It’s manifest destiny in the digital age.
Digital publishers shuttering Gothamist, DNAinfo; Condé Nast closes print side of Teen Vogue; BHG experiences new growth
Movement can happen quickly for digital publishers, especially in a space where evolutions in
Magazines with the most mobile traffic have great mobile magazine websites and social-friendly content
The Association of Magazine Media recently stated that on average, magazine websites are getting 26% of their
These new digital subscriptions are focused on building engagement with readers through different strategies
We continue to see new digital subscriptions arise among subscription websites. Some of these new subscriptions are
Recent headlines reflect the highs and lows of the digital publishing market; plus skepticism on whether Facebook Instant Articles is using its powers for good
The digital publishing market moves fast,
Periodical publishers have historically considered content to be disposable – generated once for use in a periodical or book and then discarded.
Multi-platform publishers who recycle, reuse, and re-publish information in
Stop trying to sell multi-platform ads and start selling marketing partnerships as sponsorships
"[Publishers] are not selling ads — they are selling desired outcomes," David Leskusky, NAPCO Media president wrote in an article for
Your multi-platform marketing automatically improves when you plan, build and optimize a successful multi-platform publishing business – the Mequoda way
Over the years I've personally worked with hundreds of media brands
Our most-read multiplatform publishing posts of 2015 reveal a desire for better understanding of sponsorships, organization and cross-platform development
This year we've tackled everything from online advertising models, content recycling and
Multi-platform publishing examples that brought these magazines to rockstar status
Do you remember the saying, “one man’s trash is another man’s treasure?” For smart and innovative magazine publishers, this little idiom
For print magazines and newsletters, subscription websites offer a plethora of ways to gain publishing revenue with little upfront cost
Legacy publications should be ultra focused on how to create dynamic
One main advantage of multi-platform publishing is recycling content into videos.
Think about it: what entices a website viewer more than a video sample of exclusive, paid-for conferences? These events are
These digital only magazines have disappeared from existence, but we’ll take this opportunity to learn from their mistakes
There's a basketball game between print and digital, and we're rooting for digital.
Bryan Welch's successor, Bill Uhler, aims for more publishing events and ecommerce content strategy; plus, an industry update halfway through the year
Publishing events comprise a big piece of the puzzle