When a magazine goes digital and becomes an app, or a web magazine, it becomes alive. And that’s scary for some publishers. Suddenly, ads become more valuable to advertisers because
As tech industry observers like to note, the world of apps is wild and wacky. There are almost two million apps in the Apple and Google app stores. If you
Last week we reported on one of the biggest media acquisitions we've seen in awhile as Meredith Corp. bought Time Inc. for $2.8bn including debt. Today we're visiting some other
The millennial demographic is one publishers often wonder about. Considering millennials into an audience development plan is a great idea for publishers, and we're now seeing some interesting evolutions in
Publishers of subscription websites are warriors. They constantly work to improve their standings, even when there are forces working against them. Up until recently, social networks and search engines were
Audience development growing with faster ads, custom software and more social media usage
Audience development continues to be a wide area for publishers to explore. The best strategies show consistent results
Some multiplatform publishers are expanding their multiplatform strategy to focus more on social and digital, while others are making acquisitions and cutting staff
The world of multiplatform publishers is no stranger to major
A recent article from Mediapost claims 40% of millennials personally pay for news (print or digital). Pay for news, you say? We think, when looking at the ratio of print to
TIME magazine is seeing growth in print and digital due mostly to a strong pursuit of native ads in editorial and video, plus staffing updates and multiplatform publishing
Last year, TIME's print
If you came to this website for help on how to create a magazine online, congratulations: You couldn't have picked a better place. That's just one goal the Mequoda System
The digital media industry trends dominating the headlines at the end of 2015 share some overlap with the digital media industry trends we started the year with -- monetizing mobile
Hide in plain sight and make your advertising messaging look like regular content to block ad blockers
Ad-blocking software has been around almost as long as people have had personal computers
Nobody knows niche strategy like we do, which is why we love to see big-name legacy publishers adopting it and smaller, scrappier sites finding success with it. The same goes
Programmatic ads, which give brands the option for automated buys in place of more traditional human interaction and negotiation, occupy a growing segment when it comes to publishing revenue. But
After turning Atlantic Media into a global force to be reckoned with, Justin Smith now has his sights set on Bloomberg digital reigning supreme more than one year into his
Rap Genius is a popular music lyric database site that has grown quite popular in the last year. However, Rap Genius did something incredibly bad for its SEO earlier in
It looks like Time Inc. CEO, Joe Ripp is at it again. It's been revealed that People magazine will produce a two-hour special in a joint venture with Dick Clark
AudienceDevelopment.com is reporting that Hearst is teaming up with AwesomenessTV to create a new YouTube channel for Seventeen. Arti Patel writes, "The Hearst Corporation is teaming with AwesomenessTV to co-launch
Audience Development is reporting that publishers have partnered with AOL on a new subscription service. Michael Rondon writes, "The service, Gathr, packages subscriptions to a variety of products and services
Publishers have been experimenting with their paywalls all summer. See why paywall experimentation is a digital publishing trend. Esquire has been up performing all kinds of paywall experiments this summer.
MarketingpProfs has new research dedicated to the most effective words in email subject lines. In the study, performed by British marketing firm Adestra, "Emails with the word "alert" in
New print on demand opportunities are were presented to magazine publishers at Retail Marketplace 2013 according to IPDA Publishing & Retail news. Ingram Content Group (ICG) presented options to help
Adobe DPS software has distributed over 100 million digital issues since their launch in 2011 reports Adobe’s Digital Publishing Blog. “We are not just seeing a rise in magazine and
The Atlantic Weekly debuts on Friday and will feature content from the print magazine and website on a weekly basis. Individual weekly copies will go for $1.99 on Apple Newsstand and
More people paying attention is part of the reason why digital magazine publishing is growing
The second quarter of 2012 has been impressive for tablet sales. Worldwide sales nearly topped 25
Richard Londesborough, CEO, Business Monitor International, London
SIPA: What was your first job out of college and how did you get into this business?
RICHARD: Sports reporter in Tehran for a daily
Know Your Objectives Before Becoming More ‘Social’
I came across an exceptionally good article the other day on a site called BNET, The CBS Interactive Business Network, titled “Want a Strong
Thoughts from the paidContent Conference
The most recent change to the Google algorithm focused on rewarding high-quality content.
Websites providing low-quality content have lost rank in many instances.
UCG Terminates Agreement to Sell OPIS
The agreement reached two months ago that had UCG selling its wholly-owned subsidiary, Oil Price Information Service, LLC (OPIS), to Platts, a division of the
Magazine publishers discuss how they're going to save their brands through online publishing
This week I was in Chicago attending and presenting at the FOLIO: Growth Summit.
“It's not enough to make
Reviewing WSJ.com, the “largest paid subscription news site on the Web," feels a little like the being the kid in the children’s story "The Emperor’s New Clothes." In the story,
