Seventeen’s Big Video Push

Digital publishing news for October 17, 2013

AudienceDevelopment.com is reporting that Hearst is teaming up with AwesomenessTV to create a new YouTube channel for Seventeen. Arti Patel writes, “The Hearst Corporation is teaming with AwesomenessTV to co-launch a new freestanding YouTube channel as part of a joint venture meant to target teen girls through a multichannel network. While terms of the deal were not disclosed, Hearst did announce that its Seventeen magazine brand will be the face of the new video channel. Content will be powered by programming from AwesomenessTV, a DreamWorks Animation subsidiary company.” AwesomenessTV is a video portal for teens that already has a network of 81,00 teen and tween focused YouTube channels. Online video content seems to be on a lot of publishers minds lately.

87% Of Traffic Is Now [Not Provided]

Search Engine Land is reporting that 87% of Google Organic Search traffic to major news sites is now marked [Not Provided]. Matt McGee writes, “New data from Parse.ly shows that 87 percent of all Google organic traffic to some of the biggest news sites on the web is now [not provided]. Parse.ly — which we’ve written about before — is a content optimization platform that’s used by the likes of Reuters, The Atlantic, U.S. News & World Report, the Dallas Morning News, Mashable, The Next Web and others.”

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New York Mag Going Bi-Weekly?

The NY Post is reporting that New York Magazine is considering going bi-weekly. Keith J. Kelly writes, “New York Magazine, launched as a weekly 45 years ago by Clay Felker, is mulling a move to a biweekly as rumors swirl that it will post a 2013 loss of several million dollars. Anup Bagaria, CEO of parent New York Media, confirmed that cutting the frequency of the magazine in 2014 is being considered at the highest level.” Ad pages for the publication have been on a steady decline since 2008. It will be interesting to see what measures they take to get the publication on solid ground.

Reporters Selling Subs for New Republic

Forbes is reporting that New Republic has asked its reporters to sell subscriptions. Jeff Bercovici writes, “Nevertheless, like members of a youth basketball team raising money for a trip to nationals, staffers at The New Republic have been hawking subscriptions to their friends and family members for the past two weeks as part of an intra-office contest.” Reporters were offer subscription at “friends and family pricing of 20 issues for $20.” The contest generated 309 subscription in two weeks. The winner won an iPad Mini. This could be a fun team building competition for your office.

Welcome to The Good Life

Fishbowl NY is reporting that Dr. Oz’s upcoming new magazine has finally been given a new title, The Good Life. The magazine is slated to be tough-love health advice for woman. The magazine will debut at the beginning of 2014.

New Executive Editor At Parade

According to Fishbowl NY, Andy Abrahams has been named the new executive director of Parade. Chris O’Shea writes, “Abrahams comes to the magazine from People, where he had been for the past 28 years. He most recently served as People’s editorial manager, but during his time there served as chief of reporters, writer and reporter.”

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