Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: southern living

Personnel Changes Come to Multiplatform Publishers

We’re seeing changes come to multiplatform publishers, particularly as they work on alignment of digital properties.

Our first story looks at Hearst’s new CTO Michael Dugan, who is coming from Forbes to help the publication’s digital unit. Variety reports, “In the newly created position, Dugan will manage all aspects of Hearst Magazines Digital Media technical organization around the world. He reports to HMDM global president Troy Young.”

Multiplatform Publishers Launch New Products and Forge Partnerships

Multiplatform publishers Time Inc. and Fast Company roll out new products; People Magazine teams with ABC News
Some multiplatform publishers seek to leverage their brands while launching new products. We’re seeing that with our news story of the day.

Time Inc. is the media company we’re looking at first. According to MediaPost, “Time Inc. launched Thursday a

Nail Down Your Magazine Experience and Combat the Publishing Recession

By all means, launch many content business models and diversify your publishing portfolio. But start with your magazine experience through your magazine subscription website.
We’re in a recession. Maybe you’re feeling pretty good right now personally, but publishers are in a recession. Big time. Last year was a recession especially for newspapers, according to Pew Research Center’s

Big Names Join Forces for New Online Ad Network

Is an online ad network the answer to publishers’ prayers when it comes to digital advertising revenue? We’re seeing it with programmatic partnerships and other arrangements, and why not? Brands have a lot of power in the current climate, but digital magazines can muster some mojo, as well, by uniting to provide advertisers the best possible placement and viewability.

Then again, we don’t fault any publisher for going it alone, as many do via social media and services like Magzter. After all, monetization is in the eye of the beholder. But Mequoda Members know that the more platforms, the merrier.

Top 25 Magazines on Social Media: The MPA’s Latest Report

Which magazines on social media are performing especially well as of the third quarter of 2015? Well, the Association of Magazine Media 360° is glad we asked – they recently released their latest Social Media Report, which covers the top 25 magazines across all social networks in terms of likes and followers, as well as the top on each channel.

Digital Publishing Platforms: Launches, Acquisitions, Reorgs

Deft use of digital publishing platforms is a must for magazines looking to solidify their place in the industry. Thanks to astute observers like Talking New Media, we can monitor trends as they’re taking shape. Here are five headlines from one of our favorite sources of information.

Time Inc. Digital Adds DIY Social Platform

With the launch of The Snug, a mobile-first aggregator site aimed at Millennials, Time Inc. digital continues its scramble to reestablish itself as a dominant publisher since it split with Time Warner in mid-2014.

Who Are Tablet Users? Statistics and an Introduction to Your Digital Magazine Readers

Knowing your audience is vital to all writers, editors, and publishers. Staying ahead of market research is the first step in finding out who your readers are and what they want. The next, and most important, step is taking the information you’ve gathered and using it to target your readers by highlighting their interests.

First of Time Channels on Roku Will Be MyRecipes

Time Inc.’s bid to play catch-up in the digital realm will include its first streaming channel on Roku. The MyRecipes channel will feature 250 videos in 12 categories, according to Ad Week.

Top Subscription Websites: Who’s Improving Fastest?

Last Thursday we took a look at subscription website publishing’s best and brightest – those with the 25 highest Online Media Index numbers. The winners weren’t much of a surprise, comprised mostly of the big names in publishing who have huge brand recognition and can drive traffic to vast websites.

Latest Moves: Magazine Publishing Teams Shift

Keith J. Kelly’s “Media Ink” column in the New York Post has included a lot of comings and goings lately.

Magazine Industry Trends: Leveraging the Skills of Digital Natives

The New York Times has a fun article on the ever expanding duties of publishing assistants. Yes, most of them still have their daily coffee runs but they’re also being asked to flex their digital native muscles.

Who’s Winning the Subscription Website Publishing Wars?

Subscription website publishing: It’s the core of every publishing business today. The website is where you drive traffic, post content to enthrall your audience and sell lots of products, including digital and print subscriptions.

The health of your subscription website publishing endeavors dictates everything else you do.

Hearst Shares a Glimpse Into 2014

The advertising community in New York City saw a preview of Hearst Magazine endeavors for 2014.

This article from MinOnline shares highlights from the Hearst announcement, including this piece of news from Esquire:

NYTimes Introduces Metered System to Mobile Users This Week

On June 27th, The New York Times will implement the same metered system it uses on the web to its mobile users. The metered system allows non-subscribers access to three articles per day, but if the reader wishes to read more than three, they will be asked to subscribe. For now, video will remain free, but content will be limited.

The Atlantic Takes Digital Publishing to a Weekly Frequency

The Atlantic Weekly debuts on Friday and will feature content from the print magazine and website on a weekly basis. Individual weekly copies will go for $1.99 on Apple Newsstand and monthly subscriptions will run for $2.99, while yearly subscriptions will go for $19.99. New issues will be released every Friday.

Rather than create new content, they will pull

3 Reasons to Include Facebook in Your Social Media Strategy

Why many publishers are now using Facebook in their social media strategy to connect with fans

There are 3 solid reasons for a B2C businesses to use Facebook over Twitter. First, Facebook has no limits on comments or posts. Twitter only allows for 140 characters. Messages have to be kept short (lots of fun for creative copywriters using the platform for promotion). Second, Twitter isn’t the most “social” piece of a social media strategy out there. With Facebook, you can directly invite friends or share content, like pictures or videos, very easily. Third, Facebook provides valuable analytics that go way beyond Twitter’s follower count.
They really “Like” me

Week In Review: June 14th, 2010 – June 18th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

The Grumpy Gardener Successfully Blogging for Southern Living

Steve Bender digs up great gardening ideas in his blog: The Grumpy Gardener

Steve Bender aka The Grumpy Gardener at Southern Living

Steve Bender has been writing professionally for more than 25 years, developed a large and loyal following of readers, and knows a great deal about gardening, which, for the last 2

The 2009 Mequoda Hotlist

The 2009 Mequoda Hotlist is our annual listing of the fastest growing Mequoda System Publishers in America. The multi-media publishers in the Mequoda Hotlist are used by the Mequoda Research Team to maintain the Mequoda System Best Practices for Successful Online Publishing & Marketing and are the base line for virtually all the content produced for Mequoda Daily, Mequoda Webinars, Mequoda Pro Seminars on Demand and all live Mequoda Summits and Workshops.

Website Design Lessons From Cook’s Illustrated

Week after week, our editorial staff gets together to forage through the Internet looking for ideas and examples that could help our readers make their subscription websites more effective. In the process we often find ourselves getting on one soapbox or another, proving, once again, that there’s a lot of room for improvement out there. With the holidays fast approaching, we turned our attention to the many food and wine websites on the web, looking for the best subscription-driven website for cooking aficionados—a challenging field for generating subscription revenues as there are so many free recipe sources out there.

Cook’s Illustrated wins IMR’s Editor’s Choice Award for Best Cooking Subscription Website

Bristol, RI – November 17, 2004 – With the holidays fast approaching, IMR’s Usability Expert Roxanne O’Connell thought it would be suitable and enjoyable to navigate cooking websites. She was determined to find out how a publication could manage to charge money for something that is abundantly offered for free on the Internet.