Week In Review: June 14th, 2010 – June 18th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…


The Content Marketing 2010 Seminars have been a hit thus far. To attend out final seminar in Chicago on June 29th,  sign up now before the invaluable opportunity passes.


June 14th, 2010

Using Free Downloads for Building Email Circulation

Tips on offering free content found at SIPA

At the SIPA Conference last week, I had the opportunity to attend a session about the impact of eBooks, white papers and other media. This session on Topical Marketing discussed getting the most out of your content. It was led by Paul Michelman of the Harvard Business Review Group and Guy Cecala of Inside Mortgage Finance Publications, Inc.

Topical Marketing discussed ways of offering content to users through both free and paid models. The free aspect relates directly to our content marketing strategy; you release free content to entice visitors to become email subscribers, and potentially paying customers after they are acquainted with your work. Read more…

June 15th, 2010

Discover How to Use Social Proof to Add Credibility to Your Online Copywriting

Lamenting “incredible” — the word that lost its meaning

Help stamp out word inflation. That’s what I call overusing words or phrases to the point of rendering them meaningless.

It’s everywhere, it’s destroying the English language, and it’s turning professional online copywriting into a joke.

The most overused word on television these days is “incredible.” Read more…


If you want to discover the same valuable information that the intimate groups in Washington and Boston learned, register now for our remaining Content Marketing Seminar in Chicago. Don’t delay or you’ll miss this opportunity.


June 16th, 2010

Inspiration for the Creation of Content

Insight from the SIPA Conference’s opening Keynote Presentation with Joseph Kayne

Inspiration isn’t always the easiest thing to come by. This isn’t just true in the world of content creation, but throughout all walks of life.

Many of us become consumed with the tasks of every day life, and forget to keep our eyes and ears open for inspiration. We experience stresses and frustrations, and often times close our minds to the inner child that lies in us all; the little voice that still believes anything is possible. Read more…

June 17th, 2010

The Grumpy Gardener Successfully Blogging for Southern Living

Steve Bender digs up great gardening ideas in his blog: The Grumpy Gardener

Steve Bender has been writing professionally for more than 25 years, developed a large and loyal following of readers, and knows a great deal about gardening, which, for the last 2 years, has been the subject of his award winning blog “The Grumpy Gardener”.  Bender has written several gardening books, including The Southern Living Landscape Book. He currently sits on the board of Aldridge Botanical Gardens in Hoover, Alabama. Read more…


If you realize the content marketing strategy will bring positive change to your company, and you live near Boston, New York or Chicago, register now for one of our remaining Content Marketing 2010 Seminars.


June 18th, 2010

Free eBook: Increasing Website Traffic & Building Email Marketing Lists

Find out how successful publishers are increasing website traffic and building email marketing lists with this free eBook

Download your free digital copy of Increasing Website Traffic & Building Email Marketing Lists now

We are all aware of the competition that exists on the Internet today. To stand above the competition you will need to increase your website traffic. However, this isn’t a task you can achieve by sitting around idly.

If you’re looking for actionable ways to increase your website traffic, you’re in luck. Our Increasing Website Traffic & Building Email Marketing Lists free eBook is full of methods and strategies that can help you increase website traffic. Read more…


The online publishing environment has changed. Learn how you can change your online strategies along with it when you attend the final Content Marketing 2010 Seminar in Chicago. Register now.



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