Apple ad grabs the whole world’s attention
Everywhere I turned Monday, there were rumors and speculation about the big iTunes announcement. It was all over WSJ, New York Times, TechCrunch and Mashable. What caused all this commotion? Here’s what Apple.com looked like Monday, November 15, 2010:
The Big Announcement
In case you haven’t heard, The Beatles are now available on iTunes. Here’s what Apple.com looked like Tuesday after the announcement:
YAY! My love for The Beatles must come from dad, since they peaked before my time. And I am happy to share this with my children, who also love good music. It will be even easier now that I can download The Beatles right onto their iPods.
Download a FREE copy of 7 Ways to Monetize your Portal Audience, and discover how today's top publishers are generating revenue through memberships, events, clubs, sponsorships, and more.
What really amazed me about this whole announcement was how much buzz Apple created in 24 hours. It seemed every newspaper, blog, tweet and status update I read on Monday mentioned it. I mean they really got the word out. How’d they do it?
First, the cryptic message on their homepage Monday sent news and media outlets in a tizzy about what Apple might announce – Will they integrate with social media sites? Maybe an iTunes software redesign? Did they finally get The Beatles catalogue? There were many speculations. Then it went viral, all over Facebook and Twitter.
Tuesday morning the official press release went out and the world was informed that The Beatles could be found on iTunes. Once again, news and media outlets wrote about it and social media spread it around.
This is not really a new media trend, this is Internet marketing at its best.
- Create an interesting ad that really grabs attention (the cryptic message on iTunes)
- Put it out to your social network (Twitter, Facebook, etc)
- Send out a press release (Often overlooked, but very important)
What do you think about Apple’s marketing strategy? Share your thoughts below…
UPDATE: The Beatles are once again topping the charts – the iTunes charts that is! Seven of the top 20 albums, as of today, are by The Beatles.