Think about getting emails delivered before you think about getting them opened
Many people would say that your open rate is your single most important metric. Because with a crappy open
The Mequoda Method, when run as a repeating cycle of management behaviors, creates an audience- driven, continuous-improvement media management system.
Mequoda is a term coined by Internet entrepreneur and website developer
Identify the uniqueness of mobile apps
Mobile apps can greatly impact the way people interact digitally while on the go.
Due to the popularity of digital devices, mobile apps are a game-changing
Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to increase visibility, email conversions and revenue with search engine optimized content.
No sale or excessive crowds here; but there are some free informational products to be had
A day after Thanksgiving and we are feeling the joy of the holidays here at
Website design guidelines: Start with some website button best practices and finish by downloading some for yourself
When designing a website, one of the most important aspects we look at is
Don't just pay attention to the email marketing experts - pay attention to the email delivery experts too!
In addition to this here Mequoda blog, there are some hidden gems that
Mequoda Group's leading Gold Member is breaking new ground again
With nine mature communities, and the desire to add a minimum of three to four new online communities within the next
The special interest media experience requires publishers to reinterpret how users assimilate information.
Mequoda has been designing and building content marketing systems since 1995 while concurrently studying those of other publishers
Our 10 Email Design Best Practices is a free white paper with 40 email newsletter tips
Download a free digital copy of our 10 Email Design Best Practices white paper
Email is
A free downloadable PDF from Google that gives background on Search Engine Optimization
It’s great getting information directly from the source, especially when its valuable information.
Search engine optimization continues to be
This free report from Mequoda Group discusses ways to boost ROI by doing business on Twitter
(Nationwide)---Twitter has something similar to a search engine. It’s a website that is still unknown
This free report from Mequoda Group discusses email copywriting tips every email copywriter, editor or publisher should learn to maximize email conversion rates.
(Nationwide)---Utilizing email copywriting best practices helps email copywriters,
Taking Away the Pressures to Stir the Mind
MacArthur Fellows “genius” grants were awarded this week, with 23 winners getting $500,000 each over the course of the next five years to
There is incredible value in live events for publishers
Do you have premier customers with a seemingly insatiable appetite for your niche content? If so, you may want to consider
Two money making website archetypes for online publishers
Online publishers and editors are always looking for ways of growing their audience. For most, this involves increasing the number of email subscribers
This free report from Mequoda Group a valuable metric for email marketing, methods for building an email marketing list and ways to increase website traffic.
(Nationwide)---Knowing what an email marketing list
Is inconsistent navigation leaving users feeling lost on your site?
With inconsistent navigation, the ‘Back’ button is your best friend. An important aspect of good website homepage design is persistent
Guidelines and Examples of Blockbuster SEO Copywriting for Digital Books and Reports
The best practices in writing the title of a report or white paper require the copywriter to focus on
A few seats remain: register now to join us at the Mequoda Summit Boston 2010
Discover how to thrive and prosper in the world of online publishing and Internet marketing with
This free report from Mequoda Group discusses 40 tips for creating successful email newsletters
(Nationwide)---Publishers of email newsletters surely want their content to be read. Two of the most important components
What we mean by a Mequoda System and why you should care
Here at Mequoda Group, we often are asked what we mean by a Mequoda System, especially now that our
A superb editorial management strategy is the key to a successful, organized online marketing and audience development system
We have a giant collection of best practices for online editors in our
This free report on website design guidelines from Mequoda Group will teach you mistakes to avoid while creating a website and best practices to utilize
(Nationwide)---A poorly designed website will discourage
Brand preference leads to repeat visits and increased website traffic
One aspect of the Mequoda Best Practices we analyze is brand preference. How does the website homepage design aid in
Londesborough Proves Popular With His Sales Habits and Best Practices
At the last session of the SIPA 2010 Conference—Best Ideas From SIPA 2010—host Andy McLaughlin did a wonderful job of keeping
Add a few Facebook best practices to your social media strategy
Many companies are jumping on the Facebook bandwagon and creating pages for their publications and blogs on Facebook. There are
Putting all the elements together to satisfy both the reader and Google
In our Gold Member Mequoda SEO copywriting workshops we’re sometimes asked how we create rapid conversion landing pages and
Tom Lynch, CMO, Astek Consulting
SIPA: What was your first job out of college and how did you get into this business?
LYNCH: First job out of college: Selling "plain paper" copiers
Learn email newsletter best practices to enhance your editorial management strategy
(Nationwide)---Having an email subscriber list is imperative to the success of online publishers and Internet marketers. Due to this fact,
Everybody’s Doing Them (Webinars), So Why Not Take Some Good Advice?
Webinars have quickly become a standard part of the specialized information industry. A quick tour of some SIPA member sites
If not, can you write, design and create sales letter landing pages that convert visitors into email subscribers or buyers?
Action, action, action!
I can’t say it enough… Sales letter landing pages
Learn email newsletter design best practices with our 10 Email Newsletter Design Best Practices: Create Impressive Email Newsletters with 40 Email Newsletter Tips on 10 Design Best Practices.
See how Dark Daily holds up to the Mequoda Website Design Review Scorecard
This week we used the Mequoda Website Design Review Scorecard to review Dark Daily. Dark Daily is
A New Survey on Public Relations Provides Some Up-to-Date Answers. In 1963, John Marston wrote a book, “The Nature of Public Relations,” saying that “public relations is planned, persuasive communication
