Email is a mass communication medium for digitally sending information to other Internet users. Email has become habitually used by a majority of Internet users, while it also reigns as the most successful digital medium for online business communication.
In our last two executive advisories, we reviewed how to use the concepts of Six Sigma in subscription marketing and testing (read here) and then creative offer testing for subscription
Savvy multiplatform publishers keep an eye out for ways to optimize their audience development strategy when new opportunities arise. Today we're sharing news on publishers who are adding new elements
“Never stop testing, and your advertising will never stop improving,” said David Ogilvy, known as “The Father of Advertising” the “Original Mad Man”.
Even our best performing Gold Members—who publish on multiple
If you want to know why your website is, or is not performing, start conducting usability studies. A/B tests are great for content, but when it comes to seeing how
Should you be trying to acquire linkless mentions?
You may have heard the phrase "linkless mentions" rolling around in social media and your email inbox over the last year or so.
Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it’s all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer to it,
Many changes come to publishing websites. Some of these changes include more diverse ways of generating revenue while others focus on new plans for building bigger audiences and driving more
Welcome to Mequoda Client Support Portal
We now have a way for you to create a ticket directly in our Support Portal instead of by sending an email. Using this portal
If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do
Converting Website visitors into email subscribers is a key metric driver of your Haven System. If your Email Capture Rate (ECR) is 2% or lower, you should initiate the ECR
Our most-read subscription website publishing posts of last year show a continued interest in building profitable subscription websites and improving their speed and ranking.
Last year, publishers focused on increasing profitability
Our top-read audience development posts of 2017 give valuable insight into email and copywriting best practice methods.
We've put together our most-read audience development posts from 2017 on the Mequoda Daily.
It's not uncommon that when we talk to a group of niche publishing professionals, and we end up in a big discussion about cleaning your email lists.
In today's Strategy Spotlight,
How often do you publish an email newsletter? Once a week? Twice? For our clients, many of them publish 5 to 7 days per week. Sound crazy?
In today's Strategy Spotlight,
Magazine publishers have been giving away their content for decades in an effort to attract new subscribers. In online publishing, ad-driven subscription websites have an additional incentive: Increasing the eyeballs
When you charge a fee to access the content within a subscription website, the site needs to provide specific and immediate benefits to your subscribers. Are you doing that?
Consistent channel conversion zone architecture (3c), when applied to a publishing website, is a fancy way of saying that every channel (or portal topic) consistently aligns with a product that
I was having a conversation with a client the other day, when he asked me "what exactly is magazine media?" See, in the niche magazine publishing business, you'll find that
You need a magazine consultant that acts as a general contractor, and a content management system that does, too.
In the past I've divulged what to look for in a magazine
Sometimes the revenue you're missing doesn't come from new customers at all, it comes from your existing ones through the reprocessing of failed credit card renewal transactions so that they become
We recently wrote about why magazine clubs are on the rise.
A magazine club is reminiscent of the book club model where you pay one price and gain access to a
Major subscription website publishers at The Atlantic, New York Times Co., and CNN are putting more attention into subscribers
We're seeing some of the biggest subscription website publishers reaping the benefits
Multiplatform publishers have a lot more choices – and decisions – to make about marketing campaigns. It’s almost enough to make even a strong person run screaming for the
There are good ways to spend your time in business, and really wasteful ways that can be prevented.
We know of more than one client who has recently been attacked by
Your floater, also referred to as a pop-up is most likely the most effective conversion element on your website. For most publishers we know who have floaters, they see 60%
A Rapid Conversion Landing Page (a.k.a. “name squeeze” page) is essential to building a database of free email newsletter subscribers. It, along with other landing pages on a website, act
Multiplatform publishing options continue to grow for digital publishers. Today we're looking new strategies being used by publishers for tapping into new revenue streams and audiences.
Last week we talked about how to measure your domain authority, and this week I'd like to talk about how to improve it through link-building strategies.
A client of ours,
When considering launching a video and course-based product, many publishers are failing in a big way by using a third-party learning management system. You're likely familiar with these third-party systems
12 ways to make an old magazine article new again through content recycling
The VP of The Taunton Press was quoted a few years ago as saying, “We can’t afford to pay
As a publisher, you should make your website's top goal to maximize your NOPX (New Orders Per Ten Thousand) page views by making sure that every page on your website
If you are on an upgrade retainer, you probably already know about Ultra Subscriber Uploader because it you got this enhancement as part of your monthly expense. However if you
Subscription websites can be a major revenue stream for savvy digital publishers. Today we're looking at some examples of this from major publishers.
We begin with The Atlantic, a subscription website
When you set a goal, you probably have an idea in your head of how you're going to accomplish it.
For example, if you have the goal of running a marathon
Page views are a precious thing, and you should try not to waste them.
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains the goals of a "smart
Have you been seeing emojis in subject lines lately? They're not just the earrings of the inbox, they actually serve a purpose— increasing open rates! And since several of our
Although a text ad could refer to any ad consisting of text, we’re currently referring to those that are part of your conversion architecture. These ads are placed in the
Maybe you've heard that Amethyst is good for protection if you wear it, or that Aventurine will help with confidence if you hold it while public speaking. Perhaps you've read
The newsletter platforms you may be familiar with are often print and PDF formats, as most newsletter publishers haven't gotten hip to the newsletter app format, and neither have their
As a publisher, you should make your website's top goal to maximize your TOPX (Total Orders Per Ten Thousand) page views by making sure that every page on your website
Forbes contributor Benjy Boxer recently warned, “The combination of free publishing, social distribution, and the commoditization of advertising will eventually wipe out almost all of the advantages of a large
Learn how to write more effective native content advertising for a sponsor and start getting paid more for content
According to Business Insider data, the amount advertisers are spending on native
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains how open source software systems can actually hinder growth if you're not careful with selecting your service providers.
Consider the rise of talent shows on TV like America's Got Talent and American Idol. When it comes down to it, they're simply performing good old-fashioned market research. Why sign
Have you been seeing emojis in subject lines lately? They're not just the earrings of an inbox, they actually serve a purpose— increasing open rates! And since several of our
This year, our winner was Countryside Network, who launched their Mequoda System in February 2016. Countryside was founded in 1969 and today includes four farming-related magazines (Backyard Poultry, Countryside, Dairy
Who worries most about the money in their bank account? The person with three jobs, or the person with one? Because you can get fired, laid off, or your industry
The best part of attending a Mequoda Summit is that you get to sit in a room and have conversations all day, for two days, with the brightest niche publishers on
We constantly pay attention to the changes subscription publishers are making to gain ground in the digital landscape. Today we’re sharing stories of three publishers and their methods for expanding
