The Mequoda research team has identified 12 types of landing pages, 6 organic and 6 dedicated. Organic landing pages are designed to attract website traffic and convert visitors into  

With the proliferation of MySpace, YouTube, FaceBook and similar social networking sites, you might be thinking about advertising on one of them. But what about incorporating social networking into your  

Live Events Internet Marketing Intensive April 23-25, 2013 - New York City SEO Basics & Beyond: Keyword Research & Campaign Management June 5-7, 2013 - Washington, DC Internet Marketing Intensive July 24-26, 2013 - New  

So, your favorite hobby has spurned your creative desire to start a new magazine. How do you decide if print or online publishing is best?  

This daily entertainment news update has a great footer and from line, but it's first and preview screens aren't exactly star studded  

[question] You talked a bit, over the course of this whole program, that every online publisher needs at least one dedicated online editor. Can you list some personality traits I should  

[question] In the beginning of this section, you went over quickly the various job descriptions required to run an online publishing business. I’d be helpful to see that list here so  

[question] You briefly mentioned using Myers Briggs to better understand your employees and/or co-workers. Can you talk a bit more about how you use this tool? [/question] [answer] In a smaller online publishing business,  

[question] I’ve heard people refer to their email opt-out rate as a “reader satisfaction” score. Can you explain this a bit? [/question] [answer] If you want a good indicator of how satisfied readers are  

[question] Can you please explain how to calculate the 5 ratios every online publisher should know? [/question] [answer] Sure! Here goes: Google Visibility Index This is your estimated search impressions divided by total searches for a  

[question] Can you please list the URLs for the free tools I can use to discover the answers to those 9 questions every online publisher should ask themselves? [/question]   [answer] Sure! Here goes: How  

[question] What are some ways I can increase the amount of product I sell from my email newsletters? [/question] [answer] One key to selling more products through editorial email newsletters is learning how to  

[question] Some publishers only put one story in any given issue of an email newsletter, while others publish multiple stories in any given issue. Can you talk about the differences and  

[question] What are some steps I can take to increase my email subscriber file? [/question] [answer] In our view, building a large email subscriber file has a lot to do with the keywords you  

[question] How does website architecture play into revenue generation? [/question] [answer] The publishers that have seen the most success in generating online revenue are those whose websites are architected to be completely in-line with  

[question] What might be included in a typical sponsorship package? [/question] [answer] A great sponsorship package might include (within a certain content section of a site): the leaderboard, a large ad box, a medium  

[question] Why do you list the 9 ways to generate revenue in a pyramid? [/question] [answer] As you’ve learned, revenue generation can take many forms online. The hierarchy of the pyramid is meant to  

[question] Please explain more about the “free on free” offer that you recommend. [/question] [answer] Ok, so we explained that the real conversion architecture that will happen on your site if you architect it  

[question] My site is ad-driven and most of my revenue happens at the site, so while I agree email is important, I’m not sure I should necessarily architect the site to  

[question] Why is it so important in your view to build a site that converts visitors into email subscribers? Shouldn’t a site also be sticky, etc. so that you can increase  

[question]You suggest putting “quotes” around each term when looking up competitive data. Can you explain the reasoning behind this? [/question] [answer]Currently, our process for looking up competitive data (aka looking up how  

[question]The Mequoda approach to keyword research begins with editors brainstorming the primary keyword phrases they think people are searching for that their content could help answer. Those primary terms then  

[question]You talk about “Mequoda websites” being content-driven, Google-friendly, email-centic and profit-minded. Can you explain in more detail what this means?[/question] [answer]Content-driven: the idea of having lots of content on your site  

[question]When you reference a certain site being a “Mequoda website” are you referencing only the sites you’ve built over the past several years?[/question] [answer]This is a question we often get asked.  

[question]Of the three business models (search, online publishers and online retailers) which model generates the most money and how does it all relate back to us as online publishers?[/question] [answer]At the  

Find fresh content at a trade show, seminar or conference. No doubt there are dozens of industry events happening worldwide right now. It’s impossible for your subscribers to  

While many aspects of production are similar within conventional print and online publishing, there are significant differences. Producing Successful Magazines, Newsletters and E-Zines by Carol Harris highlights some of the  

How to cut through the clutter of data and create a useful website management dashboard with online metrics More than 50 years ago, legendary management consultant Peter Drucker was telling American  

Take a lesson from the mistakes of others when starting and running a successful newsletter or magazine If you are contemplating starting or converting an online publishing company, take a look  

For most publishers, trying to find the right balance of free vs. paid content is difficult. Give too much away and readers won’t be willing to pay for what’s left.  

Creating websites that convert visitors to subscribers is the heart and soul of Internet database marketing Making money online requires converting your casual website visitors into paying subscribers or customers. That  

“Search engines don't create content, it's really about helping people find content,” says Josh Cohen, Business Product Manager for Google News  

A wrap-up of the best ideas from SiPA’s 25th annual mid-year marketing conference that took place this week in Las Vegas We love the wrap-up sessions at the end of SiPA  

Google Website Optimizer tips from SiPA's 25th Annual Mid-Year Marketing Conference: Gain. Market. Share.  

Use the Google AdWords Keyword Tool to find niche keywords that drive targeted traffic to your blogs, press releases and landing pages.  

20+ take-aways from the Google Analytics "Seminar for Success" in Montreal, Canada  

Justin Custoni of EpikOne explains why Google Website Optimizer and Google Analytics work hand in hand  

Learn how to communicate effectively and staff properly with the Myers Briggs MBTI personality test  

Infopreneur (information entrepeneur) is a relatively new buzz word. Good news if your in the online publishing business. So what does it mean? Basically, an infopreneur sells information and information  

Why do Compete, AWStats and Google Analytics all report different web analytics?