[question]
What kind of conversion rates can I expect on rapid conversion landing pages (RCLPs)?
[/question]
[answer]
Conversion rates on individual RCLPs can vary from the low to mid single digits to over 30%
[question]
What does it mean to have good website "affordance"?
[/question]
[answer]
Proper affordance means that something that is linked should look like it is—and that which is not linked should have no underlining