Week In Review: April 26th, 2010 – April 30th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…


Are you utilizing the strategies behind content marketing yet? It’s these same strategies that may change the face of marketing. Content marketing can lead to maximum profitability when the right plan is in place. If you want the current methods and the tactical skills behind content marketing, then join Don and Kim for our Content Marketing 2010 Seminars.


April 26th, 2010

Website Homepage Design Insight From Mequoda’s Systems Director

Nancy Horan discusses her experiences

Stepping into the world of online marketing or online publishing involves a lot of thought. You need to have a plan, a strategy to execute on that plan, and all of the right tools to allow for success.

If you’re coming from the world of legacy publishing, or any other industry unrelated to the internet, the components of your website may be harder to establish than previously expected. Read more…

April 27th, 2010

3 Deadly Website Design Mistakes

How to use magazine design principles to minimize periodical website traffic, usability and reader satisfaction

Mistake #1: Bury your frequency
Mistake #2: Hide your content
Mistake #3: Avoid keyword phrases

A week in Singapore…

For five days last week, Greg Jones and I worked with about 80 Asian magazine publishers, editors and marketers to help them extend their legacy brand to the Internet. Virtually all of them have websites and many were making the same common, but deadly, website design mistakes. Designing magazines and designing websites are as different as night and day. But since both use pages, words and pictures, many people assume the mechanics of good design for magazines and websites are the same. However, they are not even close when viewed through the eyes of the average user. Read more…

IMAG ‘10 Coverage: Audience Development Best Practices

Interweave’s Bob Kaslik delivers 8 concrete best practices for building your email subscriber file

Bob Kaslik, VP Consumer Marketing at Interweave Press, opened up a panel Monday morning at the IMAG Conference in DC outlining his company’s audience development best practices. Kaslik shared very actionable items publishers could be using to build their audience and grow their email lists.

Kaslik says all of Interweave’s audience development activities perform across every market group and every market channel. Read more…


The content marketing strategy will change the face of marketing for our industry. This is true simply because content marketing can lead to maximum profitability when the right plan is in place. If you want the current methods and the tactical skills behind content marketing, then join Don and Kim for our Content Marketing 2010 Seminars.


April 28th, 2010

Content Marketing Strategy – Website Component

How to convert visitors into email subscribers

It’s often asked, “How can it be done?” while contemplating the unique visitors that visit their website. How can unique visitors be converted into email subscribers?

At the Mequoda Group, our answer incorporates two equally important components: Free Content and Conversion Architecture. Read more…

IMAG ’10 Coverage: PixelMags Shows the Importance and Potential Behind Apps

And how to benefit from them

Ryan Marquis of PixelMags spoke at the IMAG conference this week in DC and told publishers that the App Store is the publishing industry’s new newsstand. There are over 85 million people worldwide with an iPhone and an iPod Touch and that number will continue to grow. Add in the explosion of the iPad, “it’s a demographic we can not ignore,” said Marquis.

He did a quick comparison to music on the iPod. It took the iTunes store 7 years to hit the 10 billion download mark. Read more…

April 29th, 2010

IMAG ’10 Coverage: A Solid Product Idea and Several Tips from Ogden Publications

Bryan Welch shares his thoughts on improving revenue per audience member

Bryan Welch, President & GM of Ogden Publications, Inc. defines the business he’s in as “audience aggregation”.  He reminded publishers at the IMAG conference that part of Google’s success is that they focused their mission on search. They were very committed to that mission and their revenue then followed via advertising.

Similarly, we should define our business with such relentless focus and view each new subscriber as a mini-acquisition, worthy of close following and proper metrics analysis. Welch says, “it’s nutty that the biggest fulfillment companies can not integrate the databases.” Read more…


Do you want to be successful in your online endeavors of marketing great content? Discover and master the seven step system that thousands of content marketers, producers and publishers are using to make millions online with our Content Marketing 2010 Seminars.


IMAG-MPA 2010 Conference Coverage

IMAG-MPA Conference Discusses Growing Industry Trends as Well as Traditional Circ-Building and Revenue-Producing Best Practices

I spent the first part of this week in DC at the IMAG-MPA conference, where the focus was on digital, social and a little bit of mobile, along with some tried and true traditional media strategies.

I learned that Facebook has passed Google to become the top source for sending traffic to major portals like Yahoo and MSN and that there are over 5 billion pieces of content shared every week on Facebook. As a higher percentage of shoppers become dependent on their friends’ advice for purchase decisions, it is imperative that publishers establish their brands and a strong presence within existing, powerful social networks like Facebook and Twitter. Read more…

April 30th, 2010

Well Designed Homepages Lead to Customer Satisfaction and Online Revenues

Last chance to sign up for our Website Homepage Design Workshop webinar

Register now for our Website Homepage Design Workshop webinar

Is your website homepage confusing to visitors, or does it engage them and keep them coming back for more great content?

With all the competition on the web, you need to make a good first impression to visitors, or they may never return to your website. Read more…


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