Catch up on the Mequoda Daily’s blog posts for this past week…
If you want to learn the strategies behind content marketing and experience maximum profitability then join Don and Kim for our Content Marketing 2010 Seminars. Don’t delay, seats are filling up fast.
May 3rd, 2010
These tips may help your SEO copywriting efforts
SEO copywriting is a unique creature, pairing creative content with technical guidelines. To be successful at the craft one must strike a chord with the audience members by appealing to their emotions, self interests and mind set, while still following keyword phrase parameters that have been forged by Google.
I consider SEO copywriting to be the ultimate mental workout. It combines the objective focus of the left brain with the subjective focus of the right brain; the creativity of stringing words together meets the analytical design of adding specific keywords and following other previously determined SEO “rules”. Read more…
May 4th, 2010
Don’t forget the power and beauty of literary components
I’ve read a lot of blog articles on SEO copywriting lately that have stressed the importance of “writing well”. As the topic of “writing well” is immense, and a bit vague, I decided to spend some time discussing what writing well actually means in the world of SEO copywriting.
New writers to the world of SEO copywriting may think that it’s all about keyword phrases. I did. When I began writing search engine optimized copy, I spent way too much time focusing on where to include my keywords and how many to use, instead of looking at the full picture. Read more…
Print publishers and traditional marketers are just starting to realize the potential behind content marketing. If you too want to learn how online content is changing the face of marketing and publishing, be sure to attend one of our Content Marketing 201o Seminars.
May 5th, 2010
Maximizing customer lifetime value
After all the work behind building traffic and email circulation, how do you go about keeping converted email subscribers on your email list? The first step in that involves creating good content. For now we’ll assume that your content is as strong as possible. What is the next step?
Components of an effective email strategy
First, consistency is a must when it comes to an email strategy. Focus on creating an email calendar that will plan out the emails you send. This will help you optimize revenue, profits and reader satisfaction. Read more…
May 6th, 2010
Golf Vacation Insider provides free travel tips for golfers
Managing Editor and golf travel veteran Craig Better offers unbiased reviews and insider secrets about the best golf courses, resorts, and restaurants worldwide on the blog Golf Vacation Insider. He has been writing about golf for more than 15 years, covering equipment, apparel, the retail business, general interest, and travel for national consumer and trade magazines.
Prior to joining Golf Vacation Insider, Better was a freelance researcher, writer, and editor for Golf Magazine, Travel & Leisure Golf, Maxim, and about a dozen other publications. He also co-authored Zagat Survey’s book, America’s Top Golf Courses. Read more…
The content marketing strategy will change the face of marketing for our industry. If you want the current methods and the tactical skills behind content marketing, then join Don and Kim for our Content Marketing 2010 Seminars. Sign up before the opportunity passes you by.
May 7th, 2010
Make your website user-friendly with our free Website Homepage Design Basics report
With its immense size, it’s hard to fathom the true depth of the Internet. Creating this depth is a mass of websites, with many competing for the same audiences.
I’m sure you all fall into this category of competition. If you have a website today, you are competing against somebody whose topic is similar to yours. Read more…