Trends That Fellow Publishers See Coming Your Way Ten SIPA members spotlight a trend or path that they see a need to lock onto in the coming months. 1. Lucretia Lyons, President,  

If not, you’re not alone; fortunately these methods may help According to Sysomos, a maker of social media analysis tools, 71% of all tweets receive no reply or retweet. This information  

Components of effective content marketing Once you’ve built up your subscriber list, how do you go about keeping all the converted email subscribers on your email list? The first step is  

How passion and community has taken the marketing world by storm The Internet has forced many industries to change, and that includes the wide world of marketing. Traditional marketing was flashy, sexy  

Taking Away the Pressures to Stir the Mind MacArthur Fellows “genius” grants were awarded this week, with 23 winners getting $500,000 each over the course of the next five years to  

Begin converting attention into action There is a fine line that must be respected in the world of social media marketing. This line divides the social aspect and community access with  

Try adding a "Tweet It" button to your landing page templates By adding social media elements to your landing pages, you're taking the hands-off approach and letting your customers pass the  

This free report from Mequoda Group discusses 5 deadly membership website mistakes that should be avoided by online publishers (Nationwide)---A membership website may appear to be an easy moneymaker for online  

Eight Steps for Growing Email Circulation with PDFs To get more incoming links, publish lots of great content. To grow your subscriber file, promote free reports to your list. The best use  

Why all of your predicted search numbers are down - and no it's not Google Instant Recently, we started noticing a decline in search queries for keywords when using the Google  

Deciding What Price Makes the Most Cents Pricing continues to be an interesting point of discussion in the specialized information industry. At the SIPA 2010 Conference, Knight Kiplinger, editor in chief  

Coming “very shortly” to a social media strategy near you… A new advertising product known as Promoted Accounts will be released for Twitter “very shortly” said Twitter COO Dick Costolo today  

Listen to the new media trends: a podcast listener is worth his weight in gold Listen, let's be honest. All the buzz about podcasts sort of fizzled over the past year  

This free report from Mequoda Group discusses 14 guidelines and 13 case studies for designing subscription websites (Nationwide)---Some of the most successful websites let their users generate 99 percent of their  

There is incredible value in live events for publishers Do you have premier customers with a seemingly insatiable appetite for your niche content? If so, you may want to consider  

Two money making website archetypes for online publishers Online publishers and editors are always looking for ways of growing their audience. For most, this involves increasing the number of email subscribers  

Bob Coleman, Publisher, Coleman Publishing, La Canada, Calif. SIPA: What was your first job out of college and how did you get into this business? COLEMAN: Management trainee position with a West  

Platforms evolve and so do editing guidelines The Internet has changed strategies and descriptions behind different jobs. This is nothing new; we’ve all seen it before. However, this fact can get overlooked  

Landing page optimization tips from A/B tests that made a big difference If you're not testing your landing pages, then how do you know whether your products are not selling, or  

This free report from Mequoda Group discusses essential tips for designing a website homepage and mistakes to avoid in the process (Nationwide)---It can be difficult to balance between attractive graphic design  

How to write a better press release A press release is not written like anything else on your site. Once you master the basics of writing a well-crafted press release,  

How changes in technology and media consumption will put an emphasis on subscription websites I apologize in advance for saying it again, but the iPad has changed the online publishing environment.  

Catch up on the Mequoda Daily’s blog posts for this past week  

Does your content fit the main demographic? Talk of the iPad has not dwindled much since the device was released on April 3rd. Not that the hype is a surprise, since  

Order this 90-minute webinar today, co-sponsored by Mequoda and SIPA, and discover new opportunities for making money with your online content.  

Simplify your editorial management strategy when you add a visual editorial calendar to your Wordpress blog There's this new(ish) Wordpress plugin out in the wilderness that has been getting some buzz  

Target professionals with paid advertisements Would you like to connect with a large audience of active, influential professionals? Consider reaching professionals through ads on Linkedin. DirectAds are paid advertisements that are shown  

Discover information on SEO copywriting and SEO campaign management in this new podcast from Mequoda Group Download your free digital copy of Search Engine Optimization Tips now I’m sure search engine optimization  

Need Grows for Strong Mobile Web Presence In a September 14 posting titled Rise of the 'Apps Culture,' Pew Research Center wrote that 82 percent of Americans are now cell phone  

Insight from the Mequoda Summit Boston 2010 Three panelists listed a series of publishing mistakes recently at the Mequoda Summit Boston 2010. As we all make mistakes, it’s very valuable to  

Press releases are a large component of your SEO campaign, so make them count! Even new-age publishers (aka bloggers) still believe in the power of the press release. However, press releases  

What is a membership website and what makes it a subscription website archetype? A Membership Website is an online destination—in and of itself. It may be structured as a “pure-play” site  

Insight from Jeanniey Mullen and Don Nicholas from the Mequoda Summit Boston 2010 I catch a case of slight chills when writing this article about modern parameters of content marketing. Why?  

Awards Finalists Start the Creative Juices Flowing The finalists for min’s Editorial and Design Awards were announced today, and it provides a good chance to look at some of the best  

Valuable information from Bruce Elder, a keynote presenter at the Mequoda Summit Boston 2010 “The most important decisions that business people make are now “what” decisions, but “who” decisions.” – Jim  

"Please retweet" is one of the most commonly used phrases in a successful retweet Re-tweets happen on Twitter when you write a funny, interesting, or share-worthy 140 character tweet. As online  

This free report from Mequoda Group a valuable metric for email marketing, methods for building an email marketing list and ways to increase website traffic. (Nationwide)---Knowing what an email marketing list  

Is inconsistent navigation leaving users feeling lost on your site? With inconsistent navigation, the ‘Back’ button is your best friend. An important aspect of good website homepage design is persistent  

[question] Would Telligent be recommended if you do not have a .net programmer? [/question] [answer] Got to pick the solution based on your experience, resources and infrastructure. If you are primarily a Microsoft shop  

15 products to contemplate while creating a content marketing strategy One of my favorite sessions at the Mequoda Summit Boston 2010 was Leveraging Magazine Content with Philip Charles-Pierre of Guideposts, Eric  

There’s Only One Way to Find Out. Ask (and Answer). Apparently, lots of places want to know what I think. In my email box now sit surveys from a lecture that I  

What search engines are doing to capture your attention; and how it benefits you What activity do you engage in the most online? For many the answer is along the lines  

Focus on the sell and make good email copywriting your first priority over fancy design Just like in website design, we are often coerced into creating something visually appealing rather than  

This free report from Mequoda Group discusses tips on successful methods for SEO copywriting (Nationwide)---The ultimate goal in SEO copywriting, regardless if it’s for a sales letter landing page, an article  

Has semantic search technology changed the way we write? "Wouldn't it be nice if Google understood the meaning of your phrase, rather than just the words that are in the phrase?”  

Content from the Mequoda Summit Boston 2010 At last week’s Mequoda Summit Boston 2010, Don Nicholas and Phil Ash hosted an interested session on subscription websites. In today’s digital landscape, it’s  

Florin Campeanu, General Manager, Rentrop & Straton, Bucharest, Romania SIPA: What was your first job out of college and how did you get into this business? CAMPEANU: My first job was in  

Valuable talking points from the Mequoda Summit Boston 2010’s first keynote presentation Any active online publisher knows that the digital environment’s rules have changed. They have seen competition grow, digital content  

This free report from Mequoda Group discusses 33 ways of increasing website traffic and building email marketing lists. (Nationwide)---Linking to pages within your site is a good way of defining the  

Email Newsletters Build Relationships and Communities Website success depends largely on providing incentives that encourage visitor email registration. Email registration, in turn, permits the site owner to follow up with those