Press releases are a large component of your SEO campaign, so make them count!
Even new-age publishers (aka bloggers) still believe in the power of the press release. However, press releases are a dime a dozen these days, so it’s even more important now to SEO those press releases to start generating inbound links on your targeted keywords.
Here are a few tools that will help you get the job done.
Visible PR is a tool for press releases that helps you optimize your website for search engines. It will tell you what your keyword density is in the press release for the keywords you choose. According to the site, these are the optimal keyword densities for online press releases:
- Press Release Body: 3% to 5%
- Press Release Headline: 15% to 20%
- Press Release Summary: 2% to 10%
The tool will allow you to paste the copy from your press release, enter your desired keywords, and edit until the desired keyword density level is reached.
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Press Release Grader from Hubspot “evaluates your press release and provides a marketing effectiveness score. This score is based upon basic factors from public relations experts including the language and content of the release, plus advanced factors from Internet marketing experts such as links and search engine optimization characteristics.”
This very thorough tool will tell you if you’re missing any crucial elements (like contact information) and give you SEO tips like adding more links if you only have one, or if you’ve put the link too far down into the press release.
Firefox Rank Checker is a toolbar add-on that you can use if you’re using the Firefox Browser. It allows you to check your rankings in Google, Yahoo!, and Bing results for targeted keywords, which you can import or type in manually.
Here comes a sneak attack, but the best way to get some good SEO link juice for your press releases is to submit it to well respected and highly ranked press release sites. You can find a list of these press release sites, as well as other SEO press release tips when you download our SEO Press Release Guidelines white paper. It’s free, so go for it.