SIPF Keynote Scott Preaches the Power of Now David Meerman Scott—the best-selling author whose much-anticipated keynote at the SIPF Awards Luncheon at SIPA 2011 is just one week away—will not be  

Audio is a valuable resource; here are six formats for creating good podcasts The power of audio is often underestimated, especially with the emergence of video in today’s digital environment. However, it’s  

Going from editor to email copywriter in 12 quick steps Now that there's a bridge between the island of editorial and the island of advertising, the two specialties need to coexist.  

A rapid conversion landing page housing a free downloadable is an intriguing offer for content seekers In yesterday’s Mequoda Daily, we discussed nine components for SEO blogging that helps create informative  

Email newsletter subscribers will thank you for following these 12 guidelines An email newsletter is meant to inform the subscriber that receives it. Many non-publishers have an editorial email schedule that  

How to create SEO'd blog articles with the best chance of getting found by content searchers One thing Google’s Panda update has taught us is that quality content is a clear  

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[question] What are the benefits of creating a hiring scorecard? [/question] [answer] The hiring scorecard will help you drive all business conversations that will result in the best possible hire. There are six elements  

Content marketing tips for reaching new audience members Many things can be said about the social sharing of content. Beyond inciting more interaction online, it has helped the spread of content.  

Is Google giving more credit to social media because people are linking less? As much fun and success as I have marketing with social media, it's still a struggle to convince  

In an open community, companies should reach out to their core audience At the Mequoda Daily, we strive to supply publishers, content marketers, developers, producers and online editors with as much  

Kiplinger Sounds the Right Keynote In an introduction before a speech at Auburn University's College of Human Sciences Women's Philanthropy Board exactly a year ago, the presenter asked the audience to  

7 sources that marketers, social media experts and digital strategy personnel monitor on a daily basis Social media is effortlessly expanding. People of all ages have flocked to social networks so  

Every landing page design is not for every audience We’re all superficial people at heart because we like things that look fancy and expensive. An ugly Coach bag on the rack  

Three effective uses of keyword research include audience development, website taxonomy and article tagging In yesterday’s Mequoda Daily, I discussed the impact that Mequoda System publishers have experienced from Google’s Panda  

Pricing Can Be Your Best Strategy Rafi Mohammed is the author of “The 1% Windfall: How Successful Companies Use Price to Profit and Grow” (HarperBusiness) and founder of Culture of Profit  

Tips on how to make you website better If your high-priority landing pages have design flaws or content errors, you may be missing out on fruitful relationships. The website is the core  

Affordable search engine optimization tips for editors (hint—they're all free) As a daily editor with evergreen topics, I simply can not write a post without targeting a keyword. Most articles on  

The Million Dollar Landing Page Templates free white paper from Mequoda Group includes landing page examples, best practices and free downloadable landing page templates Properly designed and optimized landing page templates  

Virtual perceptions grow within Google By now, online publishers have acknowledged Google’s Panda update, which began rolling out in late February. To discover how the algorithm change affected Mequoda System publishers, we  

Learning From Social Media’s Biggest Mistakes James Joyce once said that “mistakes are the portals of discovery.” Josh Bernoff, senior vice president, idea development, Forrester Research—and Monday morning keynote speaker at  

Recent data shows that tablet owners buy more online than smartphone users Online publishers and retailers need to consider the ways audience members use technology. For instance, how do you think smartphones  

Order this new, 90-minute webinar on CD and discover an audience development checklist containing 29 ways to increase website traffic.  

August Home’s Don Peschke encourages publishers to focus on the customer experience and proves once again “he’s the smartest guy in the room” Andy Clurman, President & COO of Active Interest  

5 steps to a reference interview that will help determine whom you’re really interviewing In yesterday’s Mequoda Daily, we discussed five Topgrading Interview questions that will help you plot out a  

Care2’s CEO Randy Paynter shares 3 important developments in SEO, helpful for all online publishers and digital marketers In an Audience Development panel at IMAG’s 8th annual conference in San Francisco  

Caroline Frost, Director of Learning and Development, Informa Business Information, London What was your first job out of college and how did you get into this business? Immediately out of university I  

Discover how to make the Panda update work for your content Since Google’s Panda update took place in late February, many publishers have been wondering how to provide the “quality content”  

Keeping track of all your social media accounts can get a little daunting. Some people like to organize with a thousand different browser tabs, while other people like to use  

5 questions to ask during a detailed interview For the last few weeks, we’ve been sharing valuable information that can be used to help hire the right employees for your organization. This  

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Even when you publish a monthly magazine, it can still be hard to come up with content when you're posting blogs daily - even several times day. Magazine content management  

Discover 11 of the best million dollar landing pages and receive two free best-practice landing page templates that are fully customizable Receive your FREE digital copy of Million Dollar Landing Page  

New content marketing modules will be taught in New York City for publishers and content marketers In yesterday’s Mequoda Daily, I discussed the three strategies necessary for finding success with an  

There are many ways to share content online; are you utilizing the most popular methods? Nielsen Online and AOL released an April 2011 report entitled “Content is the Fuel of the  

A document that answers important questions regarding content, community and commerce associated with an online business. Questions that are answered within a Systems Needs Analysis include, but aren't limited to: -Who's  

This document is typically created in Powerpoint and used to illustrate your vision. They are often times used to show potential investors.  

This document guides website and content development efforts by incorporating a keyword universe  that serves as a key management component. The Google Visibility Report and Google Visibility Index are parts  

This document helps determine which website modules you will need in your online business. Specific details may address the inclusion of a potential forum or community and product stores.  

This document is typically a spreadsheet that incorporate assumptions about the marketplace, including email traffic, direct traffic, searches and referring traffic. You will use this document to also hypothesize the  

Content Marketing – Content, Community and Commerce: 5 documents special- interest online media businesses need to consider before launching or relaunching a "website" Over the past 15 years, I’ve helped start  

Social Media Also Means Potential New Litigation According to a recent survey, “about 42 percent of network administrators are ‘moderately concerned’ to ‘extremely concerned’ about the security threats associated with employees  

Google recently released changes to its Google News to create better search experiences Google News, a content partner for many online editors, announced design changes yesterday. According to the blog post by  

Email copywriting is only a small ingredient in the grand scheme of email marketing Why do you send email promotions? Why do you send email newsletters? The answer is that you  

The A Method’s will provide you with six components for developing a hiring scorecard In the Mequoda Daily yesterday, we discussed the three components of a hiring scorecard within the A  

Phil Binkow, CEO, Financial Operations Networks, Atlanta What was your first job out of college and how did you get into this business? Computer sales. After graduation I went to work for  

Many journalists have a problem with SEO; are their criticisms valid? I’ve witnessed it in person and read numerous articles on frustrations with SEO. Many journalists dislike, or fear, SEO – depending  

CAN-SPAM guidelines to check-off your to-do list Every day I look in my email inbox and see an email newsletter or promotion that is still not adhering to CAN-SPAM guidelines. They  

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Dear Mequoda Daily Subscriber, On June 15th we will be mailing a special early bird invitation to our Mequoda Summit East 2011 via the traditional post. In order to receive yours, we