The directory content business model is a three-fer The directory content business has some pretty unique benefits. If executed correctly, this model can be a win-win-win for any ambitious publisher. Not  

Branding comes into play when choosing colors for your website. Most brands stick with their main colors. However, some businesses go through an entire rebranding when they launch or  

Your digital magazine website is like a basketball team, always on defense and offense simultaneously. For a basketball team, protecting the goal keys the transition to scoring success. A rebound, a  

Retail can be used to boost your audience development efforts, because newsstands come with their own marketplaces There are seven major Audience Development models we have identified: search, social, syndication, email,  

Our friends at PubExec.com provide an online digital publishing forecast for next year; plus, what some magazines aren't getting about Facebook If there's one thing we know about online digital publishing,  

What we learned about the average digital magazine reader in this year's study about magazine consumption This year, like we have for the last several years, we ran a study to  

The latest updates about still evolving relationship between programmatic, publishers On the eve of its programmatic publishers conference earlier this month, minOnline.com featured several articles on programmatic advertising, including a few  

These organizational teams are key components for building a highly effective and efficient multiplatform publishing business Building a multiplatform publishing business is never easy, but it is practically impossible without the  

What Coke has soaked up from publishing sites; plus, Joe Ripp steps down, and The Daily Beast drives website traffic In digital publishing, sites are where it all starts. But they  

This content business model drives interest in live events while also driving revenue from attendees and sponsors Who would have imagined in the internet age that people would still yearn for  

A recent Digiday story on publishers' new approach to site redesign reveals that in place of the customary massive overhauls every few years, magazines are now outfitting their portals with  

ACEM, a foundational part of the Mequoda Method, stands for "Attracting, Capturing, Engaging, and Monetizing" digital magazine readers. Of course, the key to doing those last three is retaining audience  

Every successful niche publisher we know uses email as the central resource of their audience development toolbox As you know, our clients are some of the most incredible before/after examples of  

Digital magazines are decoding new web publishing platforms, but does it all just come down to content distribution strategy? Well, the answer to that question is yes, but the execution is  

Use this road map following Mequoda's CAROTME framework to establish an economic strategy for your multiplatform magazine Single-platform legacy media companies are widely out of favor with buyers and investors. That’s  

Sometimes media revenue streams flow, and sometimes they dry up How are you generating media revenue? I hope your response isn't limited to one answer. Please, take all the time you  

Hire your multiplatform management team to lead revenue and avoid getting caught in the hamster wheel of trying to reach revenue goals before growing Building a multiplatform publishing business is never  

We can't think of a better way to launch an upcoming series of interviews with Mequoda Members who are making waves in digital publishing than to post this recent email  

Because we quantify everything, Mequoda has identified nine (coincidentally) deadly subscription website mistakes that are commonly made when publishers build their online presence.  

When syndication is used for audience development, magazine publishers should be wary of duplicate content Publishers have a long history of building audiences around specific topics, or niches. But the internet  

Since 2014, the MPA has been tracking magazine consumption with its Magazine Media 360° report, and we've been tracking those tracks. (After all, we issue our own annual study on  

If you're not bundling these three drastically underused sponsorship package add-ons, then you're leaving money on the table Multiplatform publishers are in a great position to sell sponsorship packages that combine  

Our mission in life is to get more people to read magazines online, so this round of recent news is well received Your goal and our goal? Make it irresistible for  

Your systems team must always have one foot in the present and one in the future, understanding how all existing technologies span and intercept to create a content marketing system Publishers  

We're proud to number a nice mix of successful B2B and B2C magazines among our Mequoda Members. This reflects the potency of the niche strategy + multiplatform publishing combination –  

When you have a course content business model, you organize a series of courses for paid subscribers that are updated regularly – but not frequently Every successful publisher we know launched  

Now here's a monster development from those diabolical search masters at Google: A couple of weeks back, news broke that the company would be cracking down on mobile pop-ups and  

Every publisher should develop an audience development program specifically for social that stretches throughout the year Previously, the only purpose of building an audience was to sell print subscriptions. Now, publishers  

The phrase online media trends can run the gamut, of course – in this day and age, it might mean anything on the internet. But we use it to mean  

Convince magazine advertisers to "invest" in your ads and native content, then show them the numbers. If you're a new magazine, or even just new to digital magazines, you already know  

To create the perfect online ad, marketers and publishing companies must consider a multitude of factors. Which metrics to key, where to place the ad, when to deploy it, how  

The book content business model can give you a variety of items to sell that can be sold digitally for a large profit When developing strategic plans for CAROTME (content, audience,  

September 1, 2016 – BOSTON — The 2016 Mequoda American Magazine Reader Study & Handbook, conducted in Q2 2016, one year after their 2015 study, polled 3,241 US adults with  

We make it our business to help you publish successful magazines. How do we do it? Well, it's not a big secret, and we certainly don't keep it from our