Mequoda unlocks archived landing page reviews We are happy to announce the release of more free content. Yes, now everyone will have access to content formerly part of the members  

FREE White Paper: Learn how to optimize every page on your site by downloading our FREE 12 Master Landing Page Templates white paper. For even more on landing pages, download  

Harvard has opted not to use a traditional landing page to sell the Harvard Health Letter. Instead, the main sales page for the Harvard Health Letter is a minimal transaction page  

In Psychology 101 we all learned the basic principles of attraction and avoidance. Pleasure and pain. Reward and punishment.Boiled down, I think of it this way: You either want something  

The Mequoda Library recently did an Internet Hub Case Study on America's Test Kitchen. A brief recap: the company takes the 2.9 million viewers from their TV show, America's Test  

We were first introduced to InvestmentU.com when we interviewed John Phillips, who heads up search marketing for the website. He and his team have done a very impressive job of  

The biggest flaws are the lack of a unique selling proposition in the headline and lead and failure to establish the qualifications and credentials of the course creator or publisher. My  

Landing Page Scorecard: Rose-Growing-Secrets.com Internet Explorer, the pundits tell us, accounts for up to 95 percent of all Web browser traffic. So why should we care about that small minority of  

Clayton Makepeace is a legend in the direct response advertising business. He has the respect of both his clients and peers—the hallmark of a real professional. He has a huge portfolio  

In our NicheADay.com Landing Page Review we examined an information product designed for opportunity-seekers. That's a large and ever-changing market niche comprised of would-be business owners. These are people who are  

If You Want a Landing Page that Excites the Senses and Hits all the Hot Buttons with Ample Proof, Then This is the One to Mirror. We are back now with  

With a few judicious tweaks to this sales letter landing page, he might sell even more. Perry Marshall is something of a Renaissance man—engineer, advertising copywriter, technical writer, marketer and philosopher. Among  

In business it's location, location, location. And of course online, it's your list, list, list. Back when there was no Internet, the only way to communicate with your prospects or  

Ali K. Brown's Landing Page Shows You How To Boost Business with Your Own Ezine—and More In business it's location, location, location. And of course online, it's your list, list, list.  

Dan Kennedy's Free Gift Landing Page is a Great Site to Model Even before the Internet took over our lives (and I mean that in a good and bad way) there  

The fundamental mistake made by many entrepreneurs is the classic chicken-and-egg scenario in which the inventor first creates a new product and then seeks a market for it. Experienced product developers  

With gardening season upon us, it seemed like a good idea to check out the landing page forGardening Secrets and Tips. There are few hobbies or avocations that rival gardening when  

Landing Page Conversions Gets Personal For decades, direct marketers have been using personalization to increase direct mail response rates. When you send out a laser-printed sales letter with the prospect's name  

It wasn't long ago that I was reviewing the landing page for the Internet Marketing Center, the very long and very well done Internet sales letter developed by late Web  

The South Beach Diet Newsletter Could be the Best Thing Ever Printed... but we'd Never Know it from this Landing Page Are there any subjects more mulled over and carefully considered  

OK, folks. Bring your seat and tray to the upright position. We're ready for take off with an incredibly convincing and compelling landing page that shows you the mesmerizing influence  

A friend of mine sent me a printout of the landing page promoting a copywriting course from American Writer's & Artist Inc. He wanted to know if it would be  

One of the most fun—and frustrating—things about Internet marketing is that the rules and best practices are constantly changing, based on innovation and discovery of new methods that work better  

Paul McManus, operator of PrayerPower.com, has an edge over other Internet marketers: he can pray for success, and if his product, "Prayer Power," does what he promises in his copy,  

The Internet is a competitive marketplace, and the late Corey Rudl, founder of the Internet Marketing Center, once told me the most important strategy for Internet marketing success is to  

Some wag once said "the perfect is the enemy of the good." In other words, the goal of achieving perfection in a new venture often gets in the way of  

This landing page works mainly because it engages the reader, teasing you with their wonderful fascinations, while not overwhelming you with clutter. The copy does a strong job of building  

Like just about everyone else, I'd like to make more money, work less, and enjoy a higher level of financial security. That's what Dave Lindahl, the Apartment King, is offering  

My friend Fred Gleeck, the Internet marketing guru, says that if all you do to get people to sign up for your free e-zine is have a tiny box on  

If you want a good example of a soft offer in direct response advertising, all you have to do is pick up a copy of the National Enquirer at your  

Reviewing a website published by Jakob Nielsen is a little like giving driving lessons to your father. It feels as though the roles ought to be reversed. Nielsen has a  

Doctor Douglass' Real Health Breakthroughs Landing Page by Agora Demonstrates How Traditional Long Copy, Captivating Headlines and Effective Story Telling Convince Readers to Buy  

This week we're looking at the landing page for Jose Silva and his Jose Silva UltraMind System. Here we face a particular challenge that pops up frequently in information marketing:  

Naturally, investors of all shapes and sizes want a great ROI, which is why they spend a lot of money on investment newsletters. And as you're well aware there's no  

Mequoda guidelines outline the 12 characteristics a landing page needs to successfully close sales online. And to incorporate all 12 characteristics typically, at least for a consumer product, requires medium-to-long  

The Hume Group has been in the self-help education arena since 1974. Like Nightingale Conant, they’re one of the granddaddies of that genre. They specialize in providing financial security education  

There are a few glaring problems with the Cleveland Clinic Heart Advisor landing page. Mostly, they are not using effective copywriting techniques to sell this newsletter. Instead of promising readers  

You might know, and subscribe, to one or more products from information marketing juggernauts like Bottom Line Publications, Agora, Healthy Directions or Philips Investment Resources. More importantly, you may study  

Can a person (moi) who has never had a weight problem review a landing page that markets healthy recipes which enable someone to lose unwanted pounds? "Yes!" he emphatically says  

It’s really quite difficult to find fault with an organization that devotes its time and resources to helping people train and care for their dogs using natural techniques and products.  

Andrew Harper's Hideaway Report® is a privately published newsletter dedicated to the discovery of peaceful vacation retreats for the sophisticated traveler. The publication claims 85 percent of its executive subscribers  

Cooking Club of America is an efficient, user friendly membership site. We found this site by typing "Cooking Club of America" into Google, and this is the first page that  

At first blush, you would probably expect that a world class publication, with all its resources and media knowledge, would have a truly inspiring landing page. They are, after all,  

If you divide products into two categories—must-have and nice-to-have—newsletters fall decisively in the latter. No one needs newsletters. As Bill Bonner, founder of Agora Publishing, a large consumer newsletter publisher  

“We don’t turn back our odometers.” When I first logged on to the sales letter at SuperAffilateHandbook.com, I liked the clean design and the bright colors. However, I can’t say I  

It's no secret that we at the Mequoda Group are big fans of the Motley Fools. In our Motley Fool Media Network Case Study, we chronicled the company's admirable history  

If the advent of the World Wide Web and the superabundance of information it puts within easy reach has done anything for me, it's made me a much better consumer  

Depending on who’s counting, there are at least 160 paid-subscription financial newsletters published in North America. The most popular focus on stock recommendations, but there are others covering everything from  

The global consumer electronics company Samsung currently has a campaign running on Forbes.com which caught our eye at Mequoda. The animated rectangle advertisement on the top of the magazine's homepage  

The Morningstar® FundInvestor™ landing page, when measured against our Landing Page best practices model, is ineffective and dysfunctional. This review is of one page on the MorningStar.com website, a link