Will 2011 be the year of social media marketing for search marketers?
Some are deeming 2011 as the year of social for search marketers.
Popularity behind social media isn’t new; although search marketers are now paying attention to the fact that social media can be used to help with their search engine optimization efforts.
Due to this fact, SEO and social media integration was the top SEO priority for U.S. advertisers listed in a survey conducted by Covario.
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According to an eMarketer article, the report directly stated, “leveraging social media for scalable link-building efforts is a major initiative for advertisers.”
The survey went on to say that social media advertising on Facebook and LinkedIn is the top priority for U.S. advertisers that engage in paid search methods.
The paid aspect of advertising via Facebook and LinkedIn was decidedly the top priority, as it selected by 46% of those surveyed.
For more data on the top priorities of both paid and organic efforts for search marketers in 2011, check out this recent eMarketer article.