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Tag: search engine visibility

Google Visibility Math: Organic SEO Metrics that Matter

Almost a decade ago, a close colleague told me that it was impossible to figure out how much search traffic a website could or should be receiving from Google and other search engines. He was wrong.

Let me explain how to calculate the amount of traffic Google and other search engines could be sending your way.

Train Your Editors in SEO Copywriting

You have a keyword universe…now what?

Successful online businesses rely on talented copywriters who understand search engine optimization. In a time when job requirements are changing, especially in the publishing industry, SEO copywriting is a skill that many online business professionals are trying to learn.

SEO Copywriting Harnesses Journalistic Integrity

3 reasons why SEO is necessary for success in online journalism

Last week at the Mequoda Summit East 2011, I took part in teaching our SEO Workshop.

Norann Oleson, Mequoda’s Keyword Specialist, led the first part of the workshop, where she showed the audience how to compile a keyword universe by utilizing the Google Keyword Tool. Attendees discovered how to determine annual search volumes for keywords and competition on those terms.

Keyword Research Step-by-Step 2011

Order this 90-minute webinar and discover a step-by-step process for taking visitors from search to conversion

The iPad’s Impact on Ecommerce

How retailers should be taking advantage of the iPad’s capabilities

The iPad, and other tablet devices, offer an experience like no other device.

Since their inception, tablets have been primarily for entertainment purposes. The top three reasons people want an iPad, from a November 2010 survey conducted by Vision Critical, include Internet browsing, engaging with photos, music and/or video, and the access to and use of apps.

SEO Campaign Management 2011

Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to increase visibility, email conversions and revenue with search engine optimized content.

5 Steps to a Successful Online PR and Link Building Campaign

Number 4 on the list is the SEO press release; it’s not to be overlooked but often is an afterthought. On the Internet, press releases take on a new meaning and provide an additional marketing opportunity that only some in the industry have figured out—search engine visibility.

Now that the public can read press releases directly on various Internet news portals such as Yahoo! News or MSN News, it’s becoming more important to optimize press releases for online distribution. They must be keyword-rich and provide links back to your site or article.

Ways to Get 100% Google Visibility for Landing Pages While Engaging in SEO Campaign Management

This free report on SEO campaign management discusses ways successful online publishers are using niche terms to receive 100% search engine visibility

Free Online Press Release Guidelines

Learn how to successfully create and distribute press releases

Search-Engine-Optimized Link-Writing Strategies for Improving Your Google Rankings

Attention to these SEO copywriting details can boost your site’s “findability” and popularity

So, you’ve written a terrific blog post that’s chock-full of your targeted keyword phrases. It simply exudes SEO magnetism — or so you think — and you want to upload it immediately and start to measure the response.

Here’s a suggestion: Wait. Have another look. Check it once more, this time to determine if you can improve the SEO linking opportunities. Then make a few tweaks.

The two major factors that affect search engine optimization are content and links. Writing great content is not enough. To be an effective SEO copywriter, you must be committed to both content and links. (You don’t want to leave these details to the I.T. folks; SEO is your responsibility.)

SEO Copywriting Workshop

This informative webinar on SEO copywriting reveals the SEO copywriting secrets and SEO copywriting tips of top online SEO copywriting experts.

33 Online Press Release Sites to Submit Your Press Release Template

A well written online press release, distributed at the right time all but guarantees increased traffic and sales

Harvard Program on Negotiation Relaunches Site with a Mequoda Online Publishing Hub

PON.Harvard.edu, an educational publisher, relaunches their site with the goal of becoming a true online publishing resource for people interested in negotiation

9 Best Social Media Marketing Sites for Publishers

How to use social networking sites to create buzz, an online community, and more traffic to your website

12 Steps for Successful Video Search Optimization

Shari Thurow’s Tips for Optimizing Video

A List of Online PR Distribution Services to Consider for your Next PR Campaign

Some online PR distribution services are free, and some are paid.

On the Internet, press releases take on new meaning. They provide search-engine visibility—an additional marketing opportunity that only some industries have figured out. Now that the public can read press releases directly on Internet news portals such as Yahoo! News or MSN News, it’s becoming more important to optimize press releases for online distribution. They must include keyword-rich headlines and body copy and must provide extensive links back to your website or a specific web landing page.

Using Job Analysis to Increase Website Productivity

How many people does it take to run a publishing website? The answer varies widely from none to 75 across the several dozen website publishers I’ve spoken with over the past three weeks.

None is the answer given by publishers who treat their website as something their team can do in their “spare time.”One savvy editor told me this week that her publisher thinks that once at story is done for print, it should take no “real”additional time to put it online.

Increase the User’s Connection to Your Site by Promoting and Building Community

The Mequoda criteria for community building expect visitors to feel enthusiastic and loyal to the site. Are they inspired with feelings of belonging and encouraged to contribute?

Websites that encourage a feeling of belonging among users, that offer mechanisms for being involved in the site and that motivate them to become involved are good at community building.

In the fourth chapter of Website Design for Publishers and Authors authors Don Nicholas and Jane E. Zarem point out some examples of community-building options:

Website Design Guideline #4: Increase the User’s Connection to your Site by Promoting Community

The Mequoda criteria for community building expect visitors to feel enthusiastic and loyal to the site. Are they inspired with feelings of belonging and encouraged to contribute?

Websites that encourage a feeling of belonging among users, that offer mechanisms for being involved in the site and that motivate them to become involved are good at community building. Examples of community-building options are:

PR & Earned Media 101: Getting Reviewed & Mentioned

BHG.com Internet Marketing System Review

Getting on TV is just one of many ways to leverage other people’s media and drive website traffic—people who will log onto your website, register to download the free item, and, you hope, sign up for your free email newsletter. From simple search-optimized press releases to radio talk shows and local newspapers, PR is an effective Internet marketing tactic that works best when the release includes a crystal-clear reason why readers and viewers need to visit your website.

Fundcraft.com Website Design Review

Readability, Aesthetics and Labeling Help Fundcraft.com’s Users Feel Right at Home, but Navigation and Affordance in Fundcraft.com’s Website Design are Confusing to Users, and Could be Losing Potential Sales

Eight steps for successfully marketing your subscription website

You need not spend a lot of money to market your subscription website, but you will need to follow these steps if you hope to have critical and financial success.