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Tag: google news

A Subscription Website Paywall That Adapts to User Behavior

We are always dialed in to the evolution of subscription website publishing and marketing. When interesting developments occur, we are the first in the industry to share the news and look into the effectiveness, efficiency, and benefit behind the changes.

Subscription Website Publishers Expand Programs, Open to New Opportunities

News from subscription website publishers are focusing on enhancements of subscription offerings and tools, with the intention of turning more casual audience members into paying supporters.

Digital Publishers Are Being Enticed By Third-Party Opportunities

Great content can be hard to find. That’s why Google is using its search engine and video platform to target high-quality content from a variety of digital publications. Today we’re looking at news of Google’s most-recent moves to attract publisher content, and we look at the benefits that licensing has had for digital publishers.

Audience Development With Social Media Experiencing Shift of Platform Focus

Audience development through social media and search have been constantly evolving, which includes the increase or decrease in popularity for a variety of platforms. Today we’re visiting news stories that consider the relevance of social platforms for building audiences, and the areas of search engines that are leading publishers to more aligned traffic and, in some cases, paid subscriptions.

Google Goes Beyond Audience Development with Premium Subscriptions

Google’s relationship with content publishers has the opportunity to become stronger with the search giant’s introduction of Subscribe with Google.

Audience Development Strategies Need to Focus on Search

Publishers select a variety of audience development strategies depending on their market, the skills of their staff, and their content. Today we’re looking at news on referral traffic, pertaining to Google and Facebook, two major audience development partners. 

Major Publishers Go Head First Into Video for Audience Development

Using video for audience development is more commonplace for major publishers today and this is leading to big audience gains. Today we’re visiting stories on two major publishers and how video has helped their audience development and marketing options. We also look at important news from Facebook.

Google AMP is an Audience Development Tool for Conde Nast

Publishers are constantly looking for new options for an audience development tool that leads to trackable changes.

Today we’re looking at Google AMP as an audience development tool for Condé Nast. This story is coming directly from an article at Condé Nast.

Should You Use Google AMP Pages? If You’re a News Publisher, the Time is Now

Publishers are seeing mixed results from Google AMP pages, but it just got even more important for news publications
According to Rank Ranger, who has been tracking the presence of Google AMP pages in mobile search results, only a quarter of pages that ranked in Google’s Top Pages were AMP pages at this time last year. It

Google News: Emojis, Local Search Hacks, and Top Stories

This week in Google news, a few interesting tips for boosting regional magazines with local SEO hacks
Maybe you heard this week that you can now “Tweet an emoji to @Google and you’ll get an immediate reply that includes a quick quip, GIF and link to local search results that correspond to the emoji,” according to

How Google’s Approach to Combating Fake News Could Affect Real Publishers

How will Google alter their algorithm to combat fake news in the future, and how will it affect the rest of us? 
I’m going to assume that you’re not one of those news sites that published fake news to garner clicks and ad revenue during the election.

But if you were, you probably made a heck of

Swiftype Aims to Be Publisher Technology Choice

To paraphrase Steve Miller, publisher technology keeps on slippin’, slippin’, slippin’ into the future. Could be your content management system, your app, your digital advertising: There’s little time to rest on your laurels after each and every advance.

Anytime a vendor or service exec has some free advice to share with publishers, even if they have a marketing strategy in mind, we pay attention. Today, it’s a search engine CEO. We also have some news to relay on ad blocking, Google AMP, Medium’s latest move, and more, all from our friends at MediaPost.com. Let’s take a look!

Online Magazine Ads: News From Google, Apple, Trinity Mirror, and More

Most publishers – at least most niche and regional publishers – cannot live on online magazine ads alone, but of course they’re still a key component of any media operation.

The caveat? Generating enough revenue and keeping enough digital advertisers happy has gotten harder and harder as the media landscape has become more fractured and viewability has become more elusive. Or perhaps demands for better measurement have intensified.

Multiplatform advertising is doable, and it’s something Mequoda Members do well. And while we all deal with issues – whether it be struggling to decide on Facebook Instant Articles viability or the fear of getting swallowed up by Google; how to handle native well and how to battle ad blocking – the future is bright when it comes to online magazine ads.

The 3 Components of a Successful Hiring Scorecard

What do you focus on while attempting to hire a new employee? What tools do you have at your disposal for the process?

Most hiring managers would cite a resume as the main point of reference for hiring new employees. Resumes, however, can be quite misleading, and need to be fairly examined. According to CareerBuilder, fifty-eight percent of hiring managers said they’ve caught a lie on a resume, and the most common lies people tell on their resumes are…

Digital Publishing Products: News From WaPo, AOL, Bauer, Magzter

Determining the digital publishing products your company can excel with is a key consideration when launching or remaking your magazine business model.

This might seem obvious, but it’s not difficult to take a cursory look around the industry and find digital publishers who try to fit square pegs into round holes instead of sticking to what works for their hard-won audiences.

At the same time, many observers will pronounce various digital publishing products dead at the drop of a hat, but the fact of the matter is, it doesn’t matter if an app or a platform or a distribution service doesn’t work for the rest of the business as long as it works for you.

The Best Paid and Free Press Release Sites

On content-driven, information-rich websites we use press releases for more than the basic announcement. We also use them to release free white papers because we know they offer more opportunities for inbound links and the SEO benefits required to get a landing page ranked well in Google.

Since Google now holds us responsible for the inbound links that come to our site, we decided to update our annual guide to the best paid and free press release sites by completely eliminating the sites with low SEO scores. What started out as a 50-something list is now down to just nine.

A Successful SEO Press Release Example

PR is so different now than it was even five years ago, nevermind ten or twenty years ago. Because major news outlets still require press releases, we still publish them, however there are secondary efforts too. After publishing, you may contact a few journalists that typically cover your niche. At Mequoda, we also keep track of their social media handles, too, so we can follow up with a Tweet.

When performed correctly, our SEO press release example will help you gain visibility for the topics you cover. After creating your press release, you should begin the SEO process. This is where online PR incorporates aspects of SEO campaigns. With your press release optimized for your keywords, you will be positioned to receive coverage on these topics.

3 Must-Read Ideas for Spicing Up Your Editorial Schedule

Creating a robust editorial schedule for your blog isn’t only about making sure that your categories are getting published in regularly. It’s also not about fulfilling the need of all the different types of readers that come to your site. And it’s not even just about writing quality content.

Your editorial schedule is where you have the opportunity to organize all of the content you will produce for the next pre-determined amount of time. It could be a week, but more likely it’s about a month, or a quarter.

Google Publishing News Lab Debuts

A few months back, we wondered whether Google digital advertising is unstoppable. Now, the question becomes whether the Google publishing juggernaut is poised to ultimately make the company even more money with the News Lab. Like other platforms, the service bills itself as a way for the company to work with publishers – not against them. Digiday covered this story recently, along with articles on mobile advertising, native content, and more.

Desktop Often Tops Mobile For B2B Publishers

Talking New Media has realized recently that its desktop traffic is high than its mobile traffic. Not all publishers experience this same result, as mobile is often responsible for high traffic numbers, depending on the target audience and the effectiveness of a brand’s mobile website.

Publisher Dashboard Debuts on Google News

With a recent upgrade to its news portal, Google has given publishers greater control of their own discovery destiny.

Modern SEO Press Release Guidelines [+ Video]

Utilizing proven SEO press release guidelines can translate into more website traffic and member conversions

Are Native Ads the Real Deal?

In a recent report, Digiday examines whether native ads are truly performing as well as editorial, as some publishers have claimed.

TIME Doesn’t Know What to Do With All This Traffic

Back on April 1 Don wrote a post entitled Saving TIME Magazine: or, the Future of All of Us. Don’s vision of the future, even for faltering weekly news magazines, focuses on creating a niche product like any of our clients or followers who implement the Mequoda Method, even if the scale is a bit different.

Organic Marketing Consulting 101

These 10 organic marketing programs are perhaps the best organic marketing definitions

Organic marketing focuses on the shift from spending money on marketing to spending time on a disciplined strategy, proven to increase traffic and get your message out with paying for it.

Top Social Media Platforms Latest News & Updates

Looking for the latest SMO news? Twitter, Google and Facebook are always making changes and it can be hard to keep up with the latest updates but social-media-optimization.com is a great place to see what alterations have been made and how you should adjust. Below are a few articles that cover the recent modifications these platforms have made.

How to Publish Your Standout Content

Google makes a change that can help the best content get found more easily

There’s always been value in Google News.

This is the case because I’ve used Google News numerous times for press releases by properly optimizing the release for keyword phrases.

3 Tips for Online Editors Using Press Releases

Press releases can be your friend in the digital age if you create them properly

Have you posted a press release online? Did it yield the results you wanted, or were the results lacking?

For those of you unsure of the success press release can have online, let me say first hand that they can have a positive impact when created and distributed properly.

How to Explore the Online Environment with the Google Wonder Wheel

This keyword research tip provides you with information on how to use the Google Wonder Wheel to build your audience

As an editor, I find keyword research interesting.

It is something that blurs the line between wordsmithing and psychology; the activity of doing keyword research allows you a glimpse at how your audience thinks while conducting searches online.

Week in Review: May 16th, 2011 – May 20th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

New Changes to Google News Announced

Google recently released changes to its Google News to create better search experiences

Google News, a content partner for many online editors, announced design changes yesterday.

According to the blog post by Chase Hensel, Associate Product Manager for Google News, the release is designed to give “give story diversity with less clutter.”

Content Marketing Made Simple

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What suggestions do you have for Content Marketing best practices?

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Content Marketing Suggestion #1:

SEO everything: Keep your keyword universe open while working on your second draft or editing an article. Include your keywords whenever possible to help increase organic marketing. However, only add them to your content when they fit contextually. Keyword stuffing is a black

7 Simple Suggestions for Your Best Content Marketing Efforts

Although there are many nuances within content marketing, these tips can be utilized anytime

Content marketing has grown in popularity over the last few years.

Perhaps this is because the Internet allows for many types of content marketing. Or maybe it’s because a lot of success has been experienced through content marketing techniques and strategies.

Free Online Press Release Guidelines

Learn how to successfully create and distribute press releases

Week In Review: June 28th, 2010 – July 2nd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

How to Incorporate SEO Copywriting Into Your Press Releases

Increase links and promote your content throughout your website and search engines. Competition within online PR has grown immensely. In fact, it has reached the degree where many press releases are picked up by search engine features like Google News and Yahoo! News.

The press release factor can play a huge part in gaining incoming links and reaching the correct audience for your news. The more quality links you receive, the better reputation your content will have. The more audience members exposed to your content will likely mean more traffic and more conversions.

Try Everything, Deliver Access and ‘Sell Vowels’

Meeting of the Minds – an article about sessions and keynotes from the recent SIPA 2010 Conference.
Here are more teachable moments from the recent SIPA 2010 Conference and the link to order your audio archives.

1. In his keynote, Do We Really Need to Be Concerned About eReaders?, Forrester Research’s James McQuivey said that your customers still have time in their day to fill, and some type of electronic media is most likely to fill it. “Which media will succeed in taking those minutes?” he asked. He said that the average person’s time spent on electronic media has already risen from six hours to between 12-20 hours a day. (The 12-20 depends on whether you count our habit of doing two electronic things at once.) “If somebody does better at this than you, you’ll lose your customers. Delivering consistent access to content is the key.”

Online PR Tips, Tricks and Traps

Online PR Tips, Tricks and Traps Explores the Evolution of Online PR Techniques

Google’s Real-Time Search: How it Will Affect Your SEO

Google is rolling out Real-Time Search, which means it’s time to put your game face on if you want to stay at the top of your search engine rankings

Do Press Releases Lead to Duplicate Content?

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How does submitting press releases to online press release sites affect Google ranking in terms of duplicate content? If you do get penalized are you supposed to post separate releases to each of the sites, as well as your own?


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Duplicate content is to be avoided on your site but not a worry when syndicated across

SIPA Take Away #7: Google Really Does Love Online Publishers

Google’s Andrew Madden talks about how they are becoming more and more invested in working with online publishers and becoming content distribution partners

Using Google News as your New Publicity Partner

How to get publicity for your website by submitting content to Google News

Google News aggregates headlines from more than 4,500 English-language news sources worldwide, groups similar stories together and displays them according to each reader’s personalized interests.

How to Defend Your Online Publishing Content From Theft

Uncommon sense about when to link and how much to quote

Protecting intellectual property is every publisher’s responsibility

There is a firestorm of controversy growing over how much content can be excerpted from one website and used on another.

3 Ways Google Keeps Newspapers in Business

“Search engines don’t create content, it’s really about helping people find content,” says Josh Cohen, Business Product Manager for Google News

How to Get Listed in Google News

Is it still worth the time and effort to get into Google News?

Quick guide to distributing press releases online

Free and paid ways to submit your press release as well as a how-to

Last October we published a list of online PR distribution services to consider for your next PR campaign. Well as the Internet winds change, so does the cost of free information, we suppose. However, lucky for us, just as a few of the previously free press release sites have turned paid, there have also been quite a few free sites to pop up.

SEO for Video, Links, and Europe

Which search engine to focus on in Europe, how to quickly SEO video, and what kinds of links you should be attracting

Today’s posting is a mass of SEO related news that will help you optimize video, go international and target the right links. Let’s get right to it so you can boost your rankings and capture more website traffic.

Turn 1 Google Link Into 6

Google’s Sitelinks can turn your 1 link into 6 on results pages

Google is constantly changing its algorithms, features and included media, so staying on top of your page rankings requires vigilance.

Just last month we reported that Google added images and video to its Web search results, pushing down some websites’ rankings.

The struggle for rank can be tiresome, but 65 percent of all searching is done through Google. How can you afford to ignore that?

Today’s Google news, luckily, is not bad, but it is another challenge.

A List of Online PR Distribution Services to Consider for your Next PR Campaign

Some online PR distribution services are free, and some are paid.

On the Internet, press releases take on new meaning. They provide search-engine visibility—an additional marketing opportunity that only some industries have figured out. Now that the public can read press releases directly on Internet news portals such as Yahoo! News or MSN News, it’s becoming more important to optimize press releases for online distribution. They must include keyword-rich headlines and body copy and must provide extensive links back to your website or a specific web landing page.

PR & Earned Media 101: Getting Reviewed & Mentioned

BHG.com Internet Marketing System Review

Getting on TV is just one of many ways to leverage other people’s media and drive website traffic—people who will log onto your website, register to download the free item, and, you hope, sign up for your free email newsletter. From simple search-optimized press releases to radio talk shows and local newspapers, PR is an effective Internet marketing tactic that works best when the release includes a crystal-clear reason why readers and viewers need to visit your website.

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