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Tag: online publications

The Perfect Digital Magazine Template

Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Compare that with other media, where the articles are arranged with taxonomies and hyperlinks, and are not linear.

Hyperlinking is not linear. Any medium that enables or encourages the reader to bounce around among hundreds or thousands of articles is not a linear medium. What’s more, humans desire closure, which magazines provide. A reader can say “I have read the April issue of Vanity Fair. I finished it on Sunday.”

9 Creative Ways to Bring in New Revenue

Because multiplatform technology is an evolving, changing target, publishers are limited only by their imagination—and tenacity—when it comes to creating new revenue streams. It’s manifest destiny in the digital age.

Twitter Publishing: What Hath Full-Length Wrought?

If you know the Mequoda Method, you know that Twitter publishing is important when it comes to multiplatform publishing. But how much does that importance depend on this social media strategy’s format?

Meanwhile, Facebook Instant Articles is expanding, as well.

We’ve also got news to relay from Business2Community.com on promoting content and ad blocking programs. Let’s get started!

News From B2B Publishing Companies: SourceMedia, Dolan, and More

We count many B2B publishing companies as Mequoda Members, in large part because you’re hardwired for a multiplatform strategy. You often have built-in niche audiences; you can facilitate events and conferences; and you have tons of material to draw from for content like articles, white papers, instructional videos, podcasts, and more.

Still, you come to us for a reason – you haven’t quite put it all together yet, because the industry is always evolving, and demands for products, platforms, and personnel are changing.

MediaPost has recent stories on these topics and more. Let’s take a look!

Paywalls for Online Content: More Publishers Signing On

Paywalls for online content are a work in progress, as publishers perfect the strategy with tiers, bundles, memberships, and other tactics. But there’s no question that they have a place at the table when it comes to generating revenue. Recently, Publishing Executive covered the most recent digital magazine to opt in to using paywalls for online content: Pando, née PandoDaily.

Mequoda’s Top 10 Digital Magazine Publishing Posts

These digital magazine publishing posts dive into digital magazine creation, publishing, and monetization. They are currently our most popular articles about digital magazine publishing.

SEO Campaigns Can Be the Key to Making Millions Online

You too can build a digital publishing empire with this Mequoda marketing method

Did you ever hear the one about the small, special-interest publisher who made more than $2 million from a single, 12-page PDF?

Would you believe me if I told you that content was free?

Believe it. It’s not a fairy tale – it’s a true story. We even use it to illustrate the beauty of strategic SEO campaigns in our upcoming webinar, The Mequoda SEO Campaign: Making Money from Free Content. And right now I’m going to share some secrets of Mequoda SEO campaigns just like it.

Improve Findability with SEO Blogging

SEO Blogging can do wonders for online publications

Have you ever analyzed your posts that drive the most website traffic? What characteristics do they have that make them so valuable?

In some instances, it’s purely your content. Numbered lists comprised of useful information and how-to articles often sit atop the most popular articles for many digital publishers.

3 Tips for Better Converting Landing Pages

Train your landing page templates to convert better with these helpful hints

Conversions help the world go round for online publishers.

Whether these conversions are casual visitors to registered members, or the conversion entails a direct sale, the process is the lifeblood for online publications.

SIPA’s 11 for ’11: Session-Inspired Tips

Eleven More Tips and the Sessions to Cover Them

Here are more excellent tips to keep in mind for your business and career—and the SIPA 2011 Conference sessions that will cover those topics.

1. Get the chatbox spinning at the beginning of webinars—especially if you’re starting right after lunch. Ask registrants short questions that can be easily answered. It gets them used to the technology and involved right away. (Rethink, Repurpose and Revitalize Your Webinars: New Forms, Formats and Models, Tuesday, June 7, 10:30 – 11:30 a.m.)

3 Social Tools for the 110% Content Marketers

Three tools to increase website traffic that take a little extra effort

On a day-to-day basis, I probably use a dozen different tools to do the various tasks I need to complete. As a blogger, I have an entire arsenal of tools. As a social media strategist, I have a whole other set of tools. As an email marketer, that too comes with a boatload of tools I could choose to dive into.

When it comes to increasing website traffic, I’m sure you already know about the basic tools. Twitter, Facebook, RSS feeds, SEO etc. However, there are hundreds of little social tools out there that take your traffic-driving efforts even more complex, but also more rewarding.

Analyze Your Top Keywords

Suggestions for better landing pages

Online publishers know what content they want on their website. It’s typically this knowledge that serves as the core concentration of their online publications.

However, as time goes by and websites become populated with thousands of pages of content, it’s easy for keywords to become overlooked – or other keywords main end up being more popular amongst your target market.

Do You Have An Exit Strategy for Your Business?

Does your Internet business model have a five-year business plan? If so, do you have an exit strategy too?

The exit multiples for online publications are running between 10 and 15, with an average of 12. That means if your business is making $1 million in profit after five years, it probably can be sold for $12 million.

If we know, in the planning stage, that the business can be launched for $500,000 and sold for $12 million in five years, that is an attractive return on investment.

In other words, a business launched for $500,000 in 2010, that in 2015 is making $1 million annually, can be sold for $12 million. That’s a simple return on investment of 24X.

Is the Future of Online Advertising Coming in “Real Time”?

A new method of selling ad space that is interchangeable

Online advertisers are well accustomed to the CPM ad model. In this method, advertisers pay a specific amount of money per 1,000 impressions their ad receives.

However, some online publications are working to evolve this method so that the advertisements can be fresh and unrestricted – an aspect that may be more engaging to the consumers seeing the advertisements.

Building Subscription Websites

Discover the “Holy Grail” of the periodical publishing industry. Learn the secrets to publishing profitable subscription websites from Phil Ash and Don Nicholas.

Five Tips for Keeping Visitors on a Website and Getting Them to Take Action from Mequoda Group

This free report from Mequoda Group discusses how to keep visitors on your website and how to create successful sales letter landing pages

(Nationwide)—There is money to be made online. A key factor in doing so is getting visitors to stay on the website long enough to understand what information or products you provide.

Below are five tips that should be kept in mind while creating sales letter landing pages and working to keep visitors on the website:

Week In Review: June 28th, 2010 – July 2nd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Mequoda Digital Media Podcast: Interview with Steve Forbes Released

Learn Steve Forbes’ approach to online publishing. With a strategy in mind, Forbes began to show online publishers what’s possible through the depth of the Internet. Now, almost 15 years later, Forbes.com is still one of the most successful online publications, reaching tens of millions of users each month.

New PR Survey Tips Generously and Wisely

A New Survey on Public Relations Provides Some Up-to-Date Answers. In 1963, John Marston wrote a book, “The Nature of Public Relations,” saying that “public relations is planned, persuasive communication designed to influence significant publics.” Almost 50 years later, the definition hasn’t changed all that much, but how we go about those “persuasive communications” certainly has.

In a new study released yesterday by PRSourceCode, titled “2010 Top Tech Publications, The Evolution of Tech PR,” the state of public relations in the online world was summarized by questions like “How do you measure your social media impact?” and “How do you work to engage different media?”

Write a Business Plan that Reflects Your Internet Business Model and Strategies

How to write a business plan with a five-year financial forecast
How large will your publishing business become, and how much of an investment will be required to build it out to maturity?

Online Publishing Book Review: Starting & Running a Successful Newsletter or Magazine by Cheryl Woodard

Take a lesson from the mistakes of others when starting and running a successful newsletter or magazine

If you are contemplating starting or converting an online publishing company, take a look at Starting & Running a Successful Newsletter or Magazine by Cheryl Woodard. This book will be very helpful.

Jobs in Online Publishing: Senior Online Sales Rep, Internet Group

Wanted: Motivated, star sales person with online experience for established, fast growing home tech publishing group. This is a high-potential sales position for a high-potential sales professional.

EH Publishing, Inc. is the information leader for the connected home industry. Serving the technology and construction markets, EH Publishing, Inc. reaches more than half a million electronic home professionals and consumers worldwide.

Co-Registration: The Process of Capturing Names and Addresses

Internet marketing strategy using co-registration
A co-registration website publisher specializes in acquiring and reselling the names and email addresses of Internet users who have expressed an interest in receiving information on a specific topic.

ConsumerReports.org Website Design Review

With A’s in Strategic Intent, Relationship Building and Brand Preference, it’s Hardly Surprising that this Non-Profit is an Online Leader in the Paid Membership Website Category.

Consumer Reports’ successful membership website strategy has earned them over two million online subscribers (as of November, 2005). Averaging well over 20,000 new online subscribers per month, it’s obvious this site is doing something right.

Website Design Lessons From Cook’s Illustrated

Week after week, our editorial staff gets together to forage through the Internet looking for ideas and examples that could help our readers make their subscription websites more effective. In the process we often find ourselves getting on one soapbox or another, proving, once again, that there’s a lot of room for improvement out there. With the holidays fast approaching, we turned our attention to the many food and wine websites on the web, looking for the best subscription-driven website for cooking aficionados—a challenging field for generating subscription revenues as there are so many free recipe sources out there.

Three Website Design Tips from WritersMarket.com

In a recent website design review for the Mequoda Library Mequoda Editor-at-Large Peter A. Schaible takes a look at WritersMarket.com.

WritersMarket.com is a pay-for-access, online database for freelance writers that cross-sells print publications and other products owned by its publisher.

Peter notes that online databases sold by subscription are big business for LexisNexis, R.R. Bowker, Thomson and other traditional publishers of directories.

WritersMarket.com Website Design Review

WritersMarket.com is a Pay-For-Access, Online Database of Incalculable Value to Freelance Writers that Cross-Sells Print Publications and other Products Owned by its Publisher as it Helps Build a Priceless Customer List
Online databases sold by subscription are big business for LexisNexis, R.R. Bowker, Thomson and other traditional publishers of directories.

The idea makes a lot of sense. An online directory is easier to update and keep current, and the costs for manufacturing and delivery are minuscule compared to those of a printed volume. Major directory publishers generally offer both print and online versions and these can be very pricey.