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Discover Who May Be Getting an iPad This Holiday Season

Statistics on those interested in buying digital devices

With the holiday shopping season here, it’s worth taking a look at potential hot ticket items that can impact our industry.

For instance, the iPad is appearing on many people’s holiday shopping wishlist.

According to an article from Mashable that discusses the findings of a recent Nielsen survey, 31% of U.S. children between the ages of 6 and 12 want an iPad. This is the most desired electronic device within this age group, followed by a computer and the iPod Touch.

The last item on the list was an E-Reader, which is only sought by 11% of those surveyed.

When it comes to people over the age of 13, an iPad is the fourth most desired product at 18%. A computer, television set and smartphone all rank above it.

Take a look at the chart in the original Mashable article to see the complete breakdown. These statistics may have an impact on the amount of audience members wanting to consume your content within in the next six months.

Posted in Multiplatform Publishing Strategy

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