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Tag: mashable

Media Companies Make Acquisitions for Greater Audience Expansion

We report on the acquisitions of media companies when they happen because they can mean significant changes for the industry. Today we have three recent acquisitions to share.

Subscription Website Publishers Start New Membership Initiatives

Major subscription website publishers at The Atlantic, New York Times Co., and CNN are putting more attention into subscribers
We’re seeing some of the biggest subscription website publishers reaping the benefits of new memberships and growing circulations. In fact, we even have a story to share today that involves a new paywall being utilized by one

Subscription Publishers Evolving Products and Offerings

Subscription publishers New York Times and others make changes to their subscription products; “Trump bump” subscriptions leveling out for publishers
Subscription publishers will make changes to products or evolve their subscription offerings as ways to determine the most effective ways to meet audience members where they are shopping.

Our first story today looks at Mashable and how the

New Hires for Publishers with a Focus on Digital Initiatives

Digital publishers Hearst and Condé Nast add important pieces

We’re seeing some digital-focused personnel changes from major digital publishers.

We begin today with a story on Hearst’s new VP/Global Chief licensing director. Deadline reports, “Steve Ross, a top licensing exec who held positions at Fox Networks Group, News Corp, 20th Century Fox Film Corp and Mattel, has just been hired at Hearst Magazines as VP/Global Chief licensing director. He starts immediately and is responsible for the licensing of new consumer products initiatives, retail merchandising and e-commerce; brand migration including location-based and live events; and franchise development for Hearst’s portfolio.”

The Best Audience Development Strategy Focuses on Audience Data and Behavior

Snapchat’s value as part of an audience development strategy is debated by marketers; The Boston Globe embraces Facebook notifications; Mashable bets on premium video as the future
The best audience development strategy is tested over time. The elements of the strategy are proven to be successful, and anything not working is re-examined. We take a look

Social Media for Publishers: How to Spend Less Time and Get More Out of It

When it comes to social media for publishers, you could be spending less time and getting more out of it

There’s no doubt about it, social media for publishers is an investment. You have a lot of content, and too many options on where to publish it.

Last week there was an interesting piece on Mashable published about

Audience Development News on Search and Social

Facebook makes an algorithm change; Google still uses PageRank; Twitter enhances video to round out our audience development news
We begin our audience development news with a look at the new changes coming to Facebook’s algorithm. MeetEdgar is reporting, “One of Facebook’s most recent algorithm changes relates to universal signals. That means it has to do

Google News: Emojis, Local Search Hacks, and Top Stories

This week in Google news, a few interesting tips for boosting regional magazines with local SEO hacks
Maybe you heard this week that you can now “Tweet an emoji to @Google and you’ll get an immediate reply that includes a quick quip, GIF and link to local search results that correspond to the emoji,” according to

How Amazon Is Helping Publishers Make Money with Video

How to make money with video on your own subscription website and beyond
Many multiplatform publishers have turned to e-learning platforms to make money with video and help subscribers either increase their skills or improve their lives. Publishers, along with many other organizations, such as universities and corporations, have found that text-heavy explanations of complex subject matter can

Vertical Video Content and Ads Increase in Popularity

Publishers are flocking to vertical video content and ads now that “it’s hip to be vertical.”
In the not too distant past, vertical video was only for Facetime and school plays you forgot to flip your phone sideways for. But with the advent of video streaming on social networks, and apps like Snapchat, vertical video is

Publishing Video: Platforms, Monetization, Vertical, and More

The push behind publishing video or perishing is reaching a fever pitch now, and we must admit – it is in your best interests to start doing it. But do not fear: It’s not nearly as daunting a task as it might seem, and there are many ways to accomplish it.

Are you going to start producing slick, NYT-style slices of life overnight? No, probably not. But you can repurpose content with quick-hitting films, make behind-the-scenes features about producing stories, and share videos from other sources to start ginning up views and conversions.

You can also see what other digital magazines are doing. Digiday helps us out in that department today. Let’s get started!

3 Email Subject Line Formulas Proven To Increase Open Rates

Getting your emails opened is the most crucial part of email copywriting

A couple of weeks ago, we recieved tons of great feedback, retweets and love for an article we wrote called 4 Email Subject Lines That Are Proven to Get Opened. In the article, I used MailChimp’s subject line suggester to test some of our favorite email subject line formulas against the tool.

We learned that “how to make” has the highest conversion rates of all the “how to” subject lines. We also learned that the word “why” has an incredibly great open rate in general, but using “5 reasons why” is practically guarantee to get you an open.

Today I decided I was going to try and test some of the subject lines that have come into my email inbox recently. By testing them with Mailchimp, we can see how the publisher would be able to increase their open rates.

Digital Profits Account for One-Third of a Dominant Publisher’s Total

Digital profits are what it’s all about, right? This business is about results, not process, and with a business operating with a small margin of error, the more inroads publishers can make with digital, the better chance they have of staying competitive and rising to the top of a crowded field.

For us, digital ultimately comprises 90% of a successful publishing enterprise — from apps to online magazines to white papers to subscriptions and much more — and our mission revolves around helping magazines transition to a successful digital existence. Many Mequoda Members, though, are niche and regional magazines, with a few majors and general-interests thrown in.

So, in other words, when we hear that digital profits are driving one-third of a publisher’s success, we’re not surprised. But when we hear that digital profits are driving one-third of a legacy publisher like Hearst’s success, we are surprised.

MediaPost has that scoop, plus some more news on native ads.

Native Advertising Trends: FTC, HuffPo, Scripps, and More

Native advertising trends will shape the digital publishing industry in 2016. For one, they represent a more elegant and modernized option for online magazines looking to generate revenue the old-fashioned way — that is, via marketing dollars — while flying relatively under the radar of those big, bad ad blocking defense systems.

Branded content has been gaining steam for a while, even if it just has a fancier name for advertorial. We’ve been watching closely, and so, too, has the Federal Trade Commission, of course. Now, finally, we have official guidelines from the FTC, just as the demand for native ad campaigns is reaching unprecedented levels.

AdAge covers that development and much more in several recent articles about native advertising trends.

Is 2016 the Year Digital Magazines Master Online Publishing Platforms?

Online publishing platforms or offline publishing platforms or any platforms in between, it doesn’t matter: We’re fans of a good many of them, and believe in a “more-the-merrier” approach because the right deployment can open up new revenue streams.

Long before multiplatform publishing became an industry-wide buzzword, we were building a strategy to help magazines not only succeed in transitioning from print to digital, but to thrive once they get there. Desktop, mobile devices like tablets, social media, products, events — Mequoda Members embrace them all in their ongoing effort to distribute content.

Coming Soon to Digital Advertising Metrics: RFT

The benefits of online advertising are undeniable, but for better or worse, realizing them can be an exercise in patience and persistence because of the wide-open state of affairs in the industry. The money is there, but so are the targeting challenges shaky digital advertising metrics.

What’s more, when publishers do establish good relations with marketers, or when programmatic ads are maximized, ad blockers live up to their name and cost both parties.

But the future is bright for digital advertising revenue opportunities and efficacy, especially with companies like Telmar trying to perfect measurement.

Measuring Ad Engagement: Mobile, Native, and Events

Despite the proliferation of platforms, channels, and technology, ad engagement hasn’t exactly gotten easier for publishers and brands. Whether it’s the ad blocking craze that seems to be taking over the Web or cross-device targeting concerns, viewability issues or unreliable metrics, connecting consumers with meaningful ad experiences that can sustain digital magazines and satisfy marketers is becoming more complex even as access levels are as high as they’ve ever been.

But we’ve got some good news from you, via Digiday.

Publishing Social Media News: Ads, Millennials, Video

The ties that bind publishing, social media are stronger than ever; plus, Condé Nast debuts new video platform
If you own a company in digital publishing, social media is not an optional arm of your strategy – it’s required to help promote your content, of course.

But too often, digital magazines treat social media as a formality,

Media and Publishing Updates: Branded Content, Facebook, and Big Moves

There aren’t many industries as exciting these days as media and publishing, which rivals even the tech sector for growth opportunity.

Each week brings with it a new advancement, revenue stream, and shakeup. For every failure, there are that many more successes – or at least startups. The revolving door has never swung around faster or more frequently. As brands strive to become publishers and social media platforms strive to become everything to everyone, content is not only king, it’s ascending to emperor of the galaxy. The industry news can be hard to keep up with!

Luckily, we have sites like MediaPost to make sense of it all. Let’s take a look at some of their recent coverage on hiring trends, Facebook’s appeal for at least one legacy publisher, and the latest mergers & acquisitions.

Advice for Digital Media Publishers: Top Stories, Tags, and News From DMSUSA15

Digital media publishers and executives move at a pace months ahead of others in many professions.

Whether it’s on a practical level with editorial calendars planned months in advance or with efforts to continually anticipate industry trends, digital magazines must be vigilant. The reward for reacting and responding? If you play your cards right, increased audience. And if you convert that audience, increased revenue.

But let’s not get too ahead of ourselves. We have to first recognize the trends to react and respond to. The Media Briefing helps us all out in that regard. Let’s take a look at some of their recent coverage to start out the week!

Mobile Video Trends: Spending, Vertical, Social

The phrase mobile video trends combines two challenges for publishers into one mega-challenge: conquering cross-device advertising and mastering multimedia with strong production and distribution platforms. More and more, the two go hand in hand: If digital magazines are going to succeed on tablets, smartphones, and phablets, the thinking goes, they’re going to need more than just strong content and good design. They’re going to need mobile savvy and video chops.

Digital Publishing News: MSLO, Real Simple, PMC, Fortune Mag, and More

We’re starting the week off with a healthy dose of digital publishing news from both sides of the Atlantic: mergers & acquisitions, platform considerations, and personnel moves. We monitor industry trends from the best sources so that you can track them in your periphery and inform your approach while focusing on the most important thing: your product.

Time Spent With Media Is on the Rise – and So Is Snapchat

Time Inc. digital tries a paywall with Entertainment Weekly, while time spent with media seems to grow everywhere except in print
As time spent with media continues to rise, publishers don’t want to miss their opportunity to capitalize on the gravy train. The question is how. With social media like Snapchat? With sponsored content to lure

Multiplatform, Mobile Setting the Pace for Publishers

Ask any publisher about the industry’s top trends, and it’s likely the majority of their responses will start with the letter “M.” Multiplatform, mobile, and metrics, to name a few. These are a few of our favorite things, as it happens, so we’re excited to share several recent Digiday articles that address these emerging issues.

All Digital Magazine Advertising Roads Lead Back to Viewability, Targeting

Digital magazine advertising is by no means the only way to generate revenue in publishing – subscription strategy, events, and membership benefits drive performance, as well – but it remains a strong model that can reap benefits when done right.

But publishers have other arrows in their quiver, including video and social, that can improve viewability and business outcomes for marketers. Let’s take a look at some recent stories from Digiday that cover these topics and others.

Digital Publisher Goes To Print

It’s not incredibly common to see a digital publishing launching a print magazine, but CNET is doing just that.

InStyle Cover to Debut on Snapchat

InStyle has quickly taken a shine to Snapchat. Just months after joining the social photo-sharing site, InStyle has announced that it will reveal the cover for its next issue there. September marks its biggest ever, in terms of ad pages, Ad Week reports. The magazine has been promoting it with behind-the-scenes shots with the hashtag #makingseptember.

Audio Articles a Trend for Publishers

Such publishers as Forbes and Time are focusing on the implementation of audio for both editorial content and site advertising, Digiday reports.

LinkedIn Content Marketing Led by Forbes

Forbes continues its bid for world digital magazine dominance by topping the 10 most influential global brands on LinkedIn.

The State of Digital Publishing: Digital Natives Still Struggling

Digital publishing is booming for both digital natives and digital retreads (as Don calls legacy publishers). But there’s still work to do, and thank goodness for that because Mequoda still has much to teach!

Should You Care About Klout? The Many Twitter Personalities of Content Publishers

Clout is defined as, “influence or power, esp. in politics or business.” As in, “I knew he carried a lot of clout” or “her clout in the business world”.
Klout is a website that attempts to measure these things based on your social media profiles. The question is, should you care? If you’re not one of the top five publishers on Twitter, then perhaps.

New Platform Turns Your Content Into Native Ads

Turn your content into a native ad with the click of a button? It sounds like a magic trick

How to Make Your Content Shareable Like BuzzFeed

If you’re trying to make your content shareable, you may want to check out The Media Briefing’s new post about BuzzFeed’s five rules of creating sharable content. We’ll dive into the first one: lists.

Capital NY Tweaks Paywall

Ad Week is reporting that Capital NY has tweaked its new paywall. Lucia Moses writes, “Executives at Capital have acknowledged that media could be a tougher sell than politics and policy coverage.

New Twitter Search Helps Audience Development Efforts

Twitter’s search functionality has gotten an upgrade. The Verge is reporting that you’ll be able to sort through tweets efficiently now.

Pacific Standard’s Web Traffic Hits New High

Columbia Journalism Review has an in-depth profile on the Pacific Standard. Sarah Laskow writes, “Pacific Standard has had an exciting January.

FutureLab Shows Off Digital Magazine Publishing Innovations

The Reynold Journalism Institute publishes a weekly update on innovations in journalism technology called FutureLab. Last week’s update featured a few innovations for digital magazine publishing.

Interactive & Native: Hearst’s Digital Publishing Strategy

Hearst Publication Marie Claire launched a new ad campaign for Lancome that combines native and interactive ad units.

Sun Times New Paywall Accepts Bitcoins & Tweets

An upcoming paywall change at The Chicago Sun Times will have you paying with a tweet or bitcoins to access content.

Sponsored Posts Part of The NY Times New Digital Publishing Strategy

The New York Times relaunched its website yesterday, while also unveiling its sponsored posts. DigiDay’s Brian Morrissey writes, “The New York Times said it would take every care to label its first foray into native advertising, and it wasn’t kidding. The inaugural campaign, which is for Dell and launched today with the NYT’s redesigned site, carries several disclaimers.

People Heads To TV

It looks like Time Inc. CEO, Joe Ripp is at it again. It’s been revealed that People magazine will produce a two-hour special in a joint venture with Dick Clark Productions. New York Post’s Keith J. Kelly writes,

Seventeen’s Big Video Push

AudienceDevelopment.com is reporting that Hearst is teaming up with AwesomenessTV to create a new YouTube channel for Seventeen. Arti Patel writes, “The Hearst Corporation is teaming with AwesomenessTV to co-launch a new freestanding YouTube channel as part of a joint venture meant to target teen girls through a multichannel network.

National Geographic Turns 125

For 125 years National Geographic has been showing us all the foreign places of the world and inspiring adventure for generations. International Business Times has a brief look back at National Geographic’s illustrious history.

The Washington Post Gets Visual

Ad Week is reporting that The Washington Post has launched a new visual news project called Topicly. Lucia Moses writes, “Topicly provides a visual presentation of the day’s biggest topics. When you click on one of the topics, which are arranged checkerboard-fashion, you’re taken to a collection of all the content produced by the paper on that topic, updated every 15 minutes.

Native Advertisements Are A Digital Publishing Trend

Native advertisements have become very popular with all kind of publishers. Below is a quick look at this recent digital publishing trend.

Should Your Editorial Staff Write for Advertisers?

Ad Age has a new report on the relationship of editorial staff and advertisers. Michael Sebastian reports, “Many publishers embracing sponsored content defend the integrity of their ad/edit walls by creating in-house teams apart from their newsrooms to produce content on behalf of advertisers. But a handful of publishers — such as Mashable and Mental Floss — are allowing their editorial staffs to write stories and produce videos for advertisers, arguing that it affords a more authentic experience.”

Website Facelifts are a Digital Publishing Trend

Website redesigns and facelifts have become a digital publishing trend for the summer. Here are a few highlighted redesigns.

Capital New York has all the details on the New York Post’s new website redesign. Interim Post editor Jesse Angelo talks about the redesign,”The new website will be a vastly improved experience for our readers – responsive design across all devices, better navigation and search, immersive and fun new features, and much more.” The Post will also be offering a host of new advertisement options as part of the redesign.

Steep Postal Rate Hike Looms

The National Journal is reporting that the U.S. Postal Service may increase postage rates next week as much as 10%. Billy House writes, “Postal rate increases are capped at inflation, as measured by the Consumer Price Index. That would mean an allowable increase of about 2 percent for late January 2014 implementation.

Video is Heating Up as a Hot Digital Publishing Trend

Video and film have become a hot digital publishing trend this summer.

The New York Times is reporting that Time is dipping it’s toe into the documentary film industry. Christine Haughney reports, “ Time has decided to venture into documentary films and recently started a new unit called Red Border Films, named after the magazine’s red border. The division will produce one 10-minute film a month and two longer, more ambitious projects each year. While some of these projects will tie in to articles in the magazine, other videos will stand alone.”

Research Confirms People Consume Print + Digital at the Same Pace

Campaign Magazine has the details on a new study released by Conde Nast comparing the dwell times between print and digital content.