Harvard Program on Negotiation Relaunches Site with a Mequoda Online Publishing Hub

PON.Harvard.edu, an educational publisher, relaunches their site with the goal of becoming a true online publishing resource for people interested in negotiation

Founded in 1983 as special research project at Harvard University, the Program on Negotiation (PON) is “dedicated to developing the theory and practice of negotiation and dispute resolution.”.

PON includes faculty, students, and staff from Harvard University, Massachusetts Institute of Technology and Tufts University.

Susan Hackley and Robert Mnookin of PON say “there will always be conflict. In fact, many remark ruefully that conflict is a ‘growth industry.’ Knowing how to negotiate to solve problems, make deals, build consensus, avoid violence, and manage intractable disputes is a competency that is vitally needed in the world.”

As an educational publisher, PON runs several negotiation projects at a time. According to PON, “publications from these projects have influenced both academic study and popular understanding of negotiation.”

Harvard’s Program on Negotiation recently worked together with Mequoda to rebuild their existing site into a state of the art Mequoda Hub, offering an abundance of free content and free reports, plus a plethora of paid products including newsletters and events.

The move over to our Mequoda WordPress system gives Harvard the ultimate advantage in their niche, as the site has been designed for maximum search engine visibility. The site targets niche keyword phrases and includes tag, author, and glossary pages.

Pages on the site have also been designed to maximize the conversion of website visitors into email subscribers. The new daily blog will increase website traffic and page views.

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The website launched with 11 topics including Business Negotiations, Conflict Resolution and Financial Negotiations.

Here are some other features:

To learn more about the site, please visit http://www.pon.harvard.edu.

To discover how Mequoda can help you launch your own online publishing initiative, please contact Kim Mateus at 401-396-9677 or kim@mequoda.com or register to join us at the upcoming Mequoda Summit.


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