Time Inc., a major publisher or popular magazines like Time and Sports Illustrated, will be working on a new branding campaign come 2015.
Ad Age is reporting that the branding campaign will involve creative agency Gyro New York. According to the article, a focus will be given to Time Inc.’s B2B presence. This comes from a spokeswoman at Time Inc., who claims that getting their brand message out to the B2B marketplace is a natural process, especially since the company was spun off publicly from Time Warner.
This branding campaign comes as Time Inc. works to establish itself as more than a print publisher, since print publishing continues to decline in advertising revenue.
Gyro New York has worked with other major companies, including BlackBerry and Lincoln Financial. The agency was also given the Global Business To Business Agency Of The Year 2014 Award by the International Business Marketing Association (BMA).
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