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Tag: ad age

Audience Development Evolving Through Social Media Channels

Facebook offering more audience development strategies; Snapchat effectiveness in question; Twitter broadens live video scope
We’re seeing more publishers partnering with Facebook for distributing content as part of an audience development strategy. Part of this content strategy is focusing on Instant Articles and how more advertisements can be placed within Instant Articles. MediaPost reports, “Unveiled in

Battling Ad Block Software: Business Insider, Google, and More

Ad block software continues to confound the digital publishing industry, but progress is being made as we see the results of various tactics to block ad blockers. Native ads, direct appeals, and other attempts to mitigate ad blocking programs are finding some success, but there’s no question that the issue will be sticking around for a long while.

Digital Ads Do Better With Premium Publisher’s Content

Premium publishers in the news: Bloomberg, Hearst, and more; plus, native ads not a cure-all
There are are premium publishers, and then there is premium publisher’s content, and you don’t have to be the former to have the latter.

This is important to understand, particularly if you’re ad-driven. Why? Because premium content can make you more revenue.

Magazine Marketing Strategy: Ad Study Shows Publishers in Strong Position

New Nielsen Catalina multi-year media survey yields some interesting results on magazine marketing strategy
When we talk magazine marketing strategy, typically we’re talking from the point of view of publishers. But advertisers have a magazine marketing strategy, too, of course – to begin with, it involves whether to buy ads in magazines at all. Well, with

Publisher Analytics: Google, Ad Viewability, User Data

In recent news from the world of publisher analytics, we see Google share the top factors for search, the IAB’s latest pronouncement on ad viewability, the efficacy of data monetization, and more

Publisher Acquisition News: Condé Gets Hip With Pitchfork Purchase

Publisher acquisition news is often pretty predictable and ho-hum, but sometimes a deal comes along that not only captures the imagination, but also truly crystallizes the state of the industry.

Ad Blocking Programs Continue to Vex Marketers, Publishers

How are entities like Vox Media, Quartz, the IAB, and the ANA combating ad blocking programs?
As ad blocking programs proliferate and become more popular with consumers – especially younger consumers like Millennials – marketers and publishers are feeling the heat in trying to confront what they consider a common enemy.

Recent news about Google’s efforts to

Ad, Publisher Dynamic Gets Complicated With Blocking Software

If you’re an ad publisher and rely solely on that revenue for your company’s future, blocking software is a disturbing development indeed. While it’s not yet at crisis levels, it’s worrisome enough to demand some action, which is why vendors with antidotes are popping up here and there, while publishers and marketers devise responsive strategies. Ad Age did a great job of covering this story and a couple of more recently. Let’s take a look!