Who doesn’t remember the big fake checks being handed out in Publishers Clearing House commercials? It seems, however, that after years of speculations that Publishers Clearing House was operating a scam, the company would change its brand a bit to cast a different image.
Digiday reports that Publishers Clearing House is now focusing on its digital strategy more heavily. “Publishers Clearing House is trying to recast itself as a digital entertainment company focused on apps and games for the millennial generation.”
According to the article, PCH Digital get 15.6 million monthly unique visitors across its platforms. To help it build its digital presence, Jason John was hired as the new digital CMO. John is the former vice president of marketing and strategy at Gilt Groupe. According to John in the Digiday article, he wants PCH to become a daily brand.
Download a FREE copy of 7 Ways to Monetize your Portal Audience, and discover how today's top publishers are generating revenue through memberships, events, clubs, sponsorships, and more.