SIPA Member Profile: From Poland with Love for Books

Monika Stasik, Head of Marketing, PMR, Cracow, Poland

SIPA: What was your first job out of college and how did you get into this business?
MONIKA: During my studies, I was working as deputy chief editor in a students’ magazine. This experience prepared me for my first job in Wolters Kluwer. For seven years, I was responsible for publications in the areas of economy and business, being on different stages in the corporate hierarchy, from editor up to deputy strategy director. With time passing by, I was moving from traditional publishing into online publishing and marketing. Now after four years of working as head of marketing at PMR, I can say I am involved in the perfect mixture of everything that interests me most—publishing, marketing, Internet, team management.

Has there been a defining moment in your career? Perhaps when you knew you were on the right road.
Probably it was my first book, because since I only remember I was dreaming of working with books, magazines, and when Internet started to grow I added Internet to the portfolio of my passions. Everything what is connected with the topic of “written words” dissemination attracts me. All of my educational and professional activity is leading me in this direction.

In brief, describe your business/company?
PMR is a British-American company providing market information, advice and services to international businesses interested in Central and Eastern Europe as well as other emerging markets. Our key areas of operation include business publications (reports, newsletters, online services)—through PMR Publications—consultancy – through PMR Consulting—and market research—through PMR Research. PMR has been present on the market since 1995.

What are two or three important concepts or rules that have helped you to succeed in business?
– Think primarily about clients and their needs, not about the needs of your company or yourself.
– Cooperate with professionals and hobbyists.
– Value your time, organize your work effectively, focus on the most important tasks.

What is the single-most successful thing that your company is doing now?
PMR is expert on Central and Eastern European markets, providing not only market news, analyses, forecasts, data and reports, but also a full array of consulting and research services. We are proud of supporting our clients with knowledge that helps them to grow and develop even in present difficult economic situation. We feel successful in the area of answering the most difficult questions our clients ask about Central and Eastern Europe markets.

Do you see a trend or path that you have to lock onto as we look to 2012?
Working in publishing business in 2012 will prove to be a challenge. I expect that we will face many trends like: new formats of content delivery, great amount of free content, lead generation, mobile environment, difficult times for economy of Europe and U.S. versus permanent growth in Asia Pacific. But the biggest impact on the publishing business, especially in B2B sector, will be the expectation of decision-ready content and locking content into clients’ workflows.

What are the key benefits of SIPA membership for you and your team?
SIPA gives a great opportunity to discuss a wide range of topics with experienced professionals in publishing business. It supports us in acquiring new knowledge through networking, conferences, discussions, sharing ideas and success or failure stories.

Where did you grow up?
It was a calm, small town in Poland. Such a place helped me not only to focus on my hobbies and grow up as a level-headed person, but also to gain good education by its closeness to one of the world’s best-known cities, Cracow.

What college did you attend? Is there a moment from that time that stands out?
I have graduated from three big universities in Poland: University of Science and Technology in Cracow (marketing, human resources), Warsaw University (publishing, sales in publishing business) and Kozminsky University (English studies).

Are you married? Do you have children?
Married. No children.

What is your favorite hobby and how did it develop in your life?
Apart from my professional passions (HR, marketing, publishing, writing, editing) I would name trekking, painting in oil colours and blues music. But my biggest hobby is reading books. When somebody is asking me how many books I read, I may wholeheartedly and with pride say “more than one a week.”

Is there a book you recently read or movie you saw that you would recommend?
Lust for Life by Irving Stone, Shipping News by Annie Proulx, The Prague Cemetery by Umberto Eco and Moulin Rouge by Pierre le Mure… Ask me and I’ll send more.


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