In recent years, publishers have been testing paywall pricing, and for good reason. Hearst, for example, tested a paywall that changed based on what the reader was consuming. Instead of
When a visitor arrives at your website landing page, you have about five seconds to make a good impression and capture their attention. If you don’t succeed immediately, they're likely
The only thing standing between you and more revenue is better landing and order pages.
But how are you supposed to know what to test, beyond copy, images, and the words
Isn't most content online an advertorial these days? With so much conversion architecture built into websites, aren't we always trying to convert visitors into subscribers, or get them to click
One of the biggest moving targets in Mequoda best practices is the metered paywall.
The biggest question we get is, how much free content is enough? And you have to be
Are you looking for a proven email marketing template that is proven to grow your subscription business? How about seven?
If that sounds like you, then you're invited to join us
Membership websites are defined in part by the fact that users access the content on-demand, when they have a question they need to be answered or a learning tool they need
There was a time when investors were shying away from publishing media because "journalism" is "expensive" and user-generated content is "cheap".
But as the world changes tides and begins to preach
We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers.
These predictions are important,
Do you want to know the secret to email marketing success? We have developed 7 email templates that will take your campaign from boring and bland, to jaw-droppingly engaging with
If you want to convert more website visitors into new members for your membership website, or any type of subscription website, write compelling copy. Use emotional copywriting to twist their
Do you feel like working at home more than usual has made you want to gather more than ever? We miss attending events and meeting new people who love working
Aggregating great content is just as valuable as creating great content
Content aggregation is often given a bad name, because it’s often done incorrectly.
The best content aggregators approach the process
Since you're reading this message, you may have some idea of how our organization helps publishers plan, develop, operate, and optimize successful website systems. We thought we'd take a few
Headlines have been brimming lately with news publishers like The New York Times, The Guardian and Wired taking back their profits with paywalls and paid content. The New York Times
There are a few places you can make really good, or really bad first and last impressions in your email copywriting. Get these right and you’ll build loyalty from the
I was speaking with a colleague recently who had crossed over from the magazine industry to newspaper publishing and back, about consumer marketing trends. We noted that it will be interesting to
Driven by marketplace shifts and changing consumer behavior, new membership marketing programs are multiplying profits for Mequoda’s publishing partners.
BOSTON, MARCH 1, 2019—Mequoda announces the launch of The Old Farmer’s Almanac
Driven by marketplace shifts and changing consumer behavior, new membership marketing programs are multiplying profits for Mequoda’s publishing partners.
Mequoda announces the launch of The Old Farmer’s Almanac 1792 Society, the latest Mequoda
New website performance data will be added to your MECA report in January.
Your December MECA will include new data points for site performance. In the past, MECA reports have collected
Losing subscribers without gaining new ones is a universal fear for any subscription-based organization, and rightly so. When a decrease in active subscribers leads to an overall decline in revenue,
If you don’t register for the next Mequoda Digital Publishing & Marketing Intensive by midnight, you’ll have to wait another year to start your journey to multiplatform publishing success.
You wouldn't hire a lawn mower repairman to fix your car, so why do so many publishers seek the support and advice of consultants and web developers that have never
The most successful subscription websites recognize the demographics that use their site the most. This way appropriate content targeting and marketing efforts can be made with alignment. Today we're looking
B2B subscription sales are beyond the age of phone sales and the most successful subscription marketers we know are selling them online through effective pricing and copywriting strategies
Arthur C. Clark, a
If you publish a variety of subscription products for a single audience, you have the makings of a super club. Super clubs are the easiest money you will ever generate
One thing we've noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household
It was a very informative 2017 for all of us search-optimized publishers. Google has recently given us some insights into how they use seo meta descriptions within search results. Thanks
Last year ended with a major push by digital publishers to position themselves differently in the digital landscape. Some acquired companies that make them relevant to a broader audience, while
New offerings and products are often utilized by publishers working to increase numbers of digital subscribers. Today we're looking at two publishing that have been placing added focus on their
The millennial demographic is one publishers often wonder about. Considering millennials into an audience development plan is a great idea for publishers, and we're now seeing some interesting evolutions in
Consider the rise of talent shows on TV like America's Got Talent and American Idol. When it comes down to it, they're simply performing good old-fashioned market research. Why sign
Today we're seeing increases in a variety of digital advertisements that some publishers have been using as part of their audience development strategy.
We begin at Media Post, which is reporting
The term "subscription" is a hot topic these past few weeks, especially for new age publishers and media companies like Twitter and Medium. Twitter recently sent a survey to users
"It’s more effective than direct mail and as effective as telephone – and so much less expensive." That's a quote from ClickZ's latest report, Email and the Age of First-Person
Audience development is a major umbrella term online. There are a variety of ways online publishers develop audiences online, from content partnerships and social media to email and press releases.
There's a never-ending stream of new tools that pop up every day to help us become better web developers. We have a dashboard of tools we look to for ideas,
Subscription websites LinkedIn and New York Times expand; WSJ closes Google loophole
Subscription websites can be a profitable endeavor for content publishers.
We begin by looking at The New York Times, which
You might be surprised by the niche websites that top Alexa's list of the highest ranking websites in the U.S.
A niche website is one that centers around a specific topic
Star magazine shows us how NOT to publish sponsored content in a print magazine (or anywhere)
Although it might seem like we ignore the trends of print magazines unless they've fallen
Resolve to investigate the possibility of added revenue with a club-style business model in 2017
Every publisher and subscription marketer should recommit in 2017 to customer relationship building and asset leveraging—after
Facebook Live and other live video becoming a large testing ground for brands and publishers
Live video is at the front of mind for many brands and publishers. The only question
A series of voice-focused trends are beginning to evolve within Hearst's magazine arm
This week at Hearst, it was announced that they will be using a new Food Network persona to
Statistics show that ad blocking software isn’t being used on smartphones as much as on desktops
Ad blocking software has become a challenge for publishers and digital properties using it for
We see multiplatform publisher hirings and firings frequently as organizations continue to evolve
Our favorite multiplatform publisher hirings are ones that lead to growth and prosperity within the industry. Of course,
It's no Trump University, but LinkedIn is getting into publisher territory swiftly with Linkedin Learning.
In April 2015, LinkedIn bought Lynda.com for $1.5 billion and this September they launched LinkedIn Learning,
Major magazine publishers are getting hip to SEO, and just in time.
A couple weeks ago, Google's Penguin 4.0 update officially finished rolling out. Publishers who saw the biggest drops, if
In 2016, our clients, who we affectionately call our Gold Members, have followed the Mequoda Method using our Haven Nexus CXMS and have seen tremendous gains in traffic year over year.
Every
This dynamic duo is turning a regional parenting publication into a booming multiplatform publishing company
The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the
