Tag: trends

There are a few places you can make really good, or really bad first and last impressions in your email copywriting. Get these right and you’ll build loyalty from the  

We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers. These predictions are important,  

In recent years, publishers have been testing paywall pricing, and for good reason. Hearst, for example, tested a paywall that changed based on what the reader was consuming. Instead of  

Headlines have been brimming lately with news publishers like The New York Times, The Guardian and Wired taking back their profits with paywalls and paid content. The New York Times  

 

I was speaking with a colleague recently who had crossed over from the magazine industry to newspaper publishing and back, about consumer marketing trends. We noted that it will be interesting to  

Driven by marketplace shifts and changing consumer behavior, new membership marketing programs are multiplying profits for Mequoda’s publishing partners. BOSTON, MARCH 1, 2019—Mequoda announces the launch of The Old Farmer’s Almanac  

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We aim to be one of the best sources for magazine trends online, but we do it with a whole lot of help from our brothers and sisters in the  

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There was a time when investors were shying away from publishing media because "journalism" is "expensive" and user-generated content is "cheap". But as the world changes tides and begins to preach  

Losing subscribers without gaining new ones is a universal fear for any subscription-based organization, and rightly so. When a decrease in active subscribers leads to an overall decline in revenue,  

If you don’t register for the next Mequoda Digital Publishing & Marketing Intensive by midnight, you’ll have to wait another year to start your journey to multiplatform publishing success.  

You wouldn't hire a lawn mower repairman to fix your car, so why do so many publishers seek the support and advice of consultants and web developers that have never  

The most successful subscription websites recognize the demographics that use their site the most. This way appropriate content targeting and marketing efforts can be made with alignment. Today we're looking  

B2B subscription sales are beyond the age of phone sales and the most successful subscription marketers we know are selling them online through effective pricing and copywriting strategies Arthur C. Clark, a  

If you publish a variety of subscription products for a single audience, you have the makings of a super club. Super clubs are the easiest money you will ever generate  

One thing we've noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household  

Aggregating great content is just as valuable as creating great content Content aggregation is often given a bad name, because it’s often done incorrectly. The best content aggregators approach the process  

It was a very informative 2017 for all of us search-optimized publishers. Google has recently given us some insights into how they use seo meta descriptions within search results. Thanks  

Last year ended with a major push by digital publishers to position themselves differently in the digital landscape. Some acquired companies that make them relevant to a broader audience, while  

New offerings and products are often utilized by publishers working to increase numbers of digital subscribers. Today we're looking at two publishing that have been placing added focus on their  

The millennial demographic is one publishers often wonder about. Considering millennials into an audience development plan is a great idea for publishers, and we're now seeing some interesting evolutions in  

Consider the rise of talent shows on TV like America's Got Talent and American Idol. When it comes down to it, they're simply performing good old-fashioned market research. Why sign  

Today we're seeing increases in a variety of digital advertisements that some publishers have been using as part of their audience development strategy. We begin at Media Post, which is reporting  

The term "subscription" is a hot topic these past few weeks, especially for new age publishers and media companies like Twitter and Medium. Twitter recently sent a survey to users  

"It’s more effective than direct mail and as effective as telephone – and so much less expensive." That's a quote from ClickZ's latest report, Email and the Age of First-Person  

Audience development is a major umbrella term online. There are a variety of ways online publishers develop audiences online, from content partnerships and social media to email and press releases.  

There's a never-ending stream of new tools that pop up every day to help us become better web developers. We have a dashboard of tools we look to for ideas,  

Subscription websites LinkedIn and New York Times expand; WSJ closes Google loophole Subscription websites can be a profitable endeavor for content publishers. We begin by looking at The New York Times, which  

You might be surprised by the niche websites that top Alexa's list of the highest ranking websites in the U.S. A niche website is one that centers around a specific topic  

Star magazine shows us how NOT to publish sponsored content in a print magazine (or anywhere) Although it might seem like we ignore the trends of print magazines unless they've fallen  

Resolve to investigate the possibility of added revenue with a club-style business model in 2017 Every publisher and subscription marketer should recommit in 2017 to customer relationship building and asset leveraging—after  

Facebook Live and other live video becoming a large testing ground for brands and publishers Live video is at the front of mind for many brands and publishers. The only question  

A series of voice-focused trends are beginning to evolve within Hearst's magazine arm This week at Hearst, it was announced that they will be using a new Food Network persona to  

Statistics show that ad blocking software isn’t being used on smartphones as much as on desktops Ad blocking software has become a challenge for publishers and digital properties using it for  

We see multiplatform publisher hirings and firings frequently as organizations continue to evolve Our favorite multiplatform publisher hirings are ones that lead to growth and prosperity within the industry. Of course,  

It's no Trump University, but LinkedIn is getting into publisher territory swiftly with Linkedin Learning. In April 2015, LinkedIn bought Lynda.com for $1.5 billion and this September they launched LinkedIn Learning,  

Major magazine publishers are getting hip to SEO, and just in time. A couple weeks ago, Google's Penguin 4.0 update officially finished rolling out. Publishers who saw the biggest drops, if  

In 2016, our clients, who we affectionately call our Gold Members, have followed the Mequoda Method using our Haven Nexus CXMS and have seen tremendous gains in traffic year over year. Every  

This dynamic duo is turning a regional parenting publication into a booming multiplatform publishing company The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the  

Monitoring the latest digital ad trends finds an effort for more transparency, an elephant in the room, and a major player making a major move Digital ad trends are as volatile  

Personalization, sales structure, and data-driven publishing highlight latest trends in magazine publishing strategy Multiplatform content, audience development, and internet revenue models. Attracting and converting. That's the crux of magazine publishing strategy  

The companies behind the latest multiplatform media headlines include Time Inc., NatGeo, and Facebook The beautiful thing about multiplatform media is that the possibilities for a digital publishing strategy are endless.  

Ad block software continues to confound the digital publishing industry, but progress is being made as we see the results of various tactics to block ad blockers. Native ads, direct  

For digital magazines, readership data holds a world of possibility within all of those numbers, clicks, and submissions of info. The problem for publishers is figuring out how exactly to  

Online publishing strategies have grown exponentially since digital magazines have transformed the industry. It is, after all multiplatform strategy, and media companies are wise to maximize as many channels as  

Branding comes into play when choosing colors for your website. Most brands stick with their main colors. However, some businesses go through an entire rebranding when they launch or  

Your digital magazine website is like a basketball team, always on defense and offense simultaneously. For a basketball team, protecting the goal keys the transition to scoring success. A rebound, a  

Our friends at PubExec.com provide an online digital publishing forecast for next year; plus, what some magazines aren't getting about Facebook If there's one thing we know about online digital publishing,