Have you heard of WhoSay? It’s a social network that’s basically exclusive to celebrities. According to Folio, “Time Inc.’s People and WhoSay, a digital-only social magazine powered by the celebrities it features, have teamed to develop a new branding opportunity for stars and advertisers. Launched March 26, about 200 of WhoSay’s 1,500 celebrity members were invited to populate a new People.com vertical called “Celebrities Unfiltered” where the stars can directly publish photos they’ve taken via WhoSay to People’s website.”
Could there be a better partnership? A celebrity magazine paired with a social network that literally feeds them photos and posts directly from the celebrities? I can’t think of a better publishing partnership or content exchange.
“We see this as a first step to bring fans a deeper experience that leverages the content and perspective of People’s editorial with WhoSay’s unfiltered flow of content to give fans a real-time perspective from the celebrities themselves,” says WhoSay’s co-founder Steve Ellis in a statement. Naturally, it’s good for advertisers too. “Via this venture, advertisers can concurrently associate with WhoSay’s celebrity members and the authority of People’s editorial team.”