People.com Partners With WhoSay for the Perfect Publishing Partnership

Have you heard of WhoSay? It’s a social network that’s basically exclusive to celebrities. According to Folio, “Time Inc.’s People and WhoSay, a digital-only social magazine powered by the celebrities it features, have teamed to develop a new branding opportunity for stars and advertisers. Launched March 26, about 200 of WhoSay’s 1,500 celebrity members were invited to populate a new People.com vertical called “Celebrities Unfiltered” where the stars can directly publish photos they’ve taken via WhoSay to People’s website.”

Could there be a better partnership? A celebrity magazine paired with a social network that literally feeds them photos and posts directly from the celebrities? I can’t think of a better publishing partnership or content exchange.

“We see this as a first step to bring fans a deeper experience that leverages the content and perspective of People’s editorial with WhoSay’s unfiltered flow of content to give fans a real-time perspective from the celebrities themselves,” says WhoSay’s co-founder Steve Ellis in a statement. Naturally, it’s good for advertisers too. “Via this venture, advertisers can concurrently associate with  WhoSay’s celebrity members and the authority of People’s editorial team.”

Read the full article on FOLIO.

MPP

Learn how to choose the best subscription pricing & single-copy pricing strategy for your subscription websites & subscription apps when you download a FREE copy of How to Use Contrast Pricing to Increase Subscription Revenue.

Comments

Leave a Reply