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SimpleReach CEO Edward Kim writes in a recent Ad Age column that digital publishers must transcend the "analog values" that inform a prevailing aversion to paid promotion of content. Kim  

While digital publishers experiment with website design features like "sticky" navigation menus and infinite scrolling, one element is being overlooked or overplayed, depending on your perspective: logos.  

Screen Shot 2014-07-27 at 11.29.02 AM Among Bhumika Dadbhawala's three tips for effective cross-device – or, as Mequoda Members know it, multiplatform – publishing is the ability to retarget for advertisers  

Keith J. Kelly reports in a recent New York Post Media Ink column that two-thirds of online readers are looking for advertising that tells a story rather than pushing a  

Starting next week, Condé Nast's Golf World will go digital-only and be absorbed into the Golf Digest website, Ad Age reports. The magazine was acquired from The New York Times  

After just a year in existence, Atlantic Media's Defense One will expand on both the business and editorial sides in response to its more than 600,000 unique visitors per month,  

Forbes Media Chief Product Officer Lewis DVorkin quickly took to the website recently to address the magazine's digital future after its sale to Hong Kong-based Integrated Whale Media.  

Time Inc.'s Fortune – which recently split online from CNNMoney.com – has named Alan Murray, formerly of the Pew Research Center and The Wall Street Journal, its new editor. Murray,  

Atlantic Media has seen its live events arm account for upward of 20% of its revenue. AtlanticLive started in 2006 and now produces an average of 125 gatherings annually –  

Time.com's bounce rate is down 15% since adopting continuous scrolling for its content, the Poynter Institute reports. In addition, after its March redesign, the site saw a 21% jump in  

Ad Week recently interviewed Evolve Media President Brian Fitzgerald about his company's development of INGage, a product that addresses brands' concerns about viewability in the wake of the Media Ratings  

More and more, digital content providers are emulating magazines in both presentation and hiring practices in order to better impress readers and advertisers.