Email is by far, the most profitable marketing channel most publishers use. So it’s no surprise that building an email list is one of the most important items on a
Every month, if you're great at SEO, the majority of your website traffic comes from search through blockbuster posts. That's great because it means you can spend less on paid
When website users are asked whether they like pop-ups, they say no. They'll say they hate them. They'll tell you they're the most annoying things on the Internet. They might
Data analytics are critical for the success of your multiplatform publishing business. Your website, email and social media efforts are all used to promote your content and make more money
If you’re an experienced direct response copywriter, you know that “you” is generally considered to be the most powerful single word, ranking right up there with free, new and save.
As
Your email capture rate (ECR) is calculated by dividing the number of new email subscribers your website captures each month, by the number of unique new visitors passing through
New website performance data will be added to your MECA report in January.
Your December MECA will include new data points for site performance. In the past, MECA reports have collected
We would like to introduce you to the Haven Advanced Metered Paywall Manager. This plugin restricts access to paid publication content, but allows nonsubscribers to access a limited number of
Any time your website drops in Google, it's scary. But the one thing to know is that any drop in SEO traffic will be uniform. You won't lose traffic in one zone
Your magazine SEO efforts will determine how much traffic arrives and eventually converts into subscribers - what are you doing to find and plug any holes in your website?
Google is
An Urchin Traffic Monitor (UTM) code is the way that businesses track sales from their origination point (like a tweet, email or a brochure) down the funnel to their conversion
Publishers select a variety of audience development strategies depending on their market, the skills of their staff, and their content. Today we're looking at news on referral traffic, pertaining to
If you want to know why your website is, or is not performing, start conducting usability studies. A/B tests are great for content, but when it comes to seeing how
Your floater, also referred to as a pop-up is most likely the most effective conversion element on your website. For most publishers we know who have floaters, they see 60%
There are ways to control how Google reads your website with sitemap tools. While we assume most of our publishing friends are creating kosher content and abiding by the rules,
When building email circulation, by most accounts, email capture rate is a proxy metric. You'd be mistaken to say that it's an exact metric because when we talk about email
When building email circulation in your Mequoda System, by most accounts, email capture rate is a proxy metric. We'd be mistaken to say that it's an exact metric because when we talk about email capture
Dozens of tested, proven techniques for increasing your digital media revenues.
This is not the event to attend if you want to learn the latest, hottest, coolest-sounding ideas. Instead, this is the event to
There's a never-ending stream of new tools that pop up every day to help us become better web developers. We have a dashboard of tools we look to for ideas,
How to use A/B testing tools for creating subscription landing pages that turn more visitors into subscribers
How many times have you been in a meeting where you and your colleagues
How to promote a digital magazine online, offline, and everywhere in between
How do you usually promote a magazine? Afterall, subscription and newsstand sales are the keys to driving advertiser interest,
What to look for in a social media management system from Haven Nexus, to Hootsuite, SproutSocial and TweetDeck
As a publisher, you're publishing multiple pieces of content every day. Most Mequoda
What to look for in an online shopping cart system, from Haven Nexus, to Shopify to WooCommerce
Ecommerce has become a core part of any multi-platform publishing business. Even publishers who
How to listen to the data from your audience development efforts and move forward
The inability to see the forest for the trees means that the detail of leaves, pinecones and the immensity
If you've ever been to one of our events, or you just got dropped on your head when you landed on one of our articles, you've probably seen the acronym
No publisher can hope to have a successful subscription based website without getting the marketing right. So if you have, or plan to launch, one of our three subscription website
Branding comes into play when choosing colors for your website. Most brands stick with their main colors. However, some businesses go through an entire rebranding when they launch or
The book content business model can give you a variety of items to sell that can be sold digitally for a large profit
When developing strategic plans for CAROTME (content, audience,
If you're publishing on social media – and if you're not, contact us immediately for a free 30-minute conversation, things just got real! – you know that the goal posts
If more than 50% of your traffic comes from mobile, it's time for a mobile website analysis to see if you're looking as sleek as you think you are
In an
If you’ve been reading here about the journey from legacy print publishing to digital magazine publishing, it may sound almost too confusing to contemplate
The journey involves everything from creating a
Are your social posts converting fans and followers into buyers? You may never know until you start implementing social media tracking.
Whenever we publish a new article on Mequoda, we use
Our most-read subscription website publishing posts of 2015 reveal a desire for better understanding of building, publishing and pricing subscription websites
This year in our Subscription Website Publishing articles we've tackled everything
The promise of mobile magazine publishing is no mirage -- it's just not so easy to achieve in the midst of viewability, targeting, and tech issues. Monetizing mobile is the
Save your social media team time and simplify their workflow with these three social media scheduling tools
Publishers practically invented content management systems, but one area we find publishers lacking in,
Almost a decade ago, a close colleague told me that it was impossible to figure out how much search traffic a website could or should be receiving from Google and
How to jump start and run a successful SEO campaign
An SEO campaign starts with a keyword and evolves into a multi-media marketing program. When a marketer finds a keyword that
A thorough look at what a complete Twitter Audit should tell you
In the past we answered the question, what is a Twitter audit and showed you the first 11-question part of
Do you know what to monitor in your website traffic report?
We're constantly reading and writing about how to drive website traffic, but how often do we discuss the website traffic
Using website analytics to determine your top keywords and then what to do with them
When developing a new subscription website, it's crucial to know which keywords to develop your site
Since 2006 we have held these fourteen guidelines as the most fundamental principles of the best website design.
Every website is unique to its own audience, so you can't include things
There's a lot to learn in Google Analytics, but unless you're a business analyst or marketing manager, you probably don't need to know all of them.
However, one set of metrics
The one thing publishers complain about when it comes to Twitter is that it doesn't generate a ton of revenue for them.
And the one thing publishers forget to do on
Digital platform publishing is credited with having ushered in an ongoing golden age for media, and the latest industry developments are doing nothing to dispel this notion. Four recent articles
If you publishing any kind of periodical, then you're no stranger to subscription websites. This year we published more than fifty new posts about subscription website publishing.
VentureBeat is expanding its editorial team which includes a new managing editor, reports Folio.
In addition to hiring Jennifer Tsao as the business and tech publisher’s new managing editor, the
Use these 13 best website design tools when designing a website
The most important goal when designing a website is to figure out the main funnel that gets a visitor to
