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Tag: digital magazine readers

Let’s Clarify: What Is a Digital Magazine?

Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Portals are not meant to be read from front to back, and are in no way linear. Users may begin on an article they found through search and hyperlink their way across the site in a matter of seconds. There is no true table of contents, although there is arrangement in the form of categories, topic pages and related articles.

So what is a digital magazine? It’s a bit of a hybrid.

10 Facts About Digital Magazine Publishing and One Very Important Piece of Advice

Digital magazine publishing is and continues to be the current and next frontier, with unlimited revenue stream options coming from creative use and integration of text, images, video, social content, native advertising and so much more.

Our 2016 Mequoda American Magazine Reader Study & Handbook

Take this information to the bank … 2016 Mequoda American Magazine Reader Study & Handbook & Handbook polled 3,241 U.S. adults with internet access and found that nearly 42% of them are reading digital magazines, up 13.8% from 2015.

7 Golden Steps to Planning Successful Digital Magazine Editions

Ask yourself these seven questions before starting your journey towards digital magazine transformation
I’m going to go ahead and assume if you’re reading this, you have a print publication who is asking for siblings. You’re at the magazine store and it’s eying the “big brother” t-shirts and wondering when it’s getting playmates.

Below you’ll find a comprehensive

Launching a Digital Magazine? 10 Things You Need to Know First

Before launching a digital magazine, read through these ten resources.
When it comes to launching a digital magazine, there’s no one FAQ online that can answer all your questions. What edition should you build? How should you price it? Which software is best, and can you get away with a simple PDF edition? We tried to

Creating a Magazine Layout: Interactive Digital Magazine Elements Users Love

Creating a magazine layout that includes interactivity is one more key toward selling more digital magazine subscriptions
It’s true that users prefer familiarity in digital magazines. As soon as you begin creating digital magazine apps that require an instruction manual to learn, many users tend to get frustrated. That’s why we think when designing a reflowed

Good Digital Magazine Design Requires Readability & Scrolling Text as a First Priority

Readability and scrolling text should come first in tablet and native edition digital magazine design

Since we started our annual Digital Magazine Survey to help publishers home in on digital magazine design, the number one feature desired by digital magazine readers is readability, followed by scrollable text. This is text that you don’t need to pinch and zoom

Reaching Digital Magazine Readers: Facebook, Mobile, Ad Blocking

ACEM, a foundational part of the Mequoda Method, stands for “Attracting, Capturing, Engaging, and Monetizing” digital magazine readers. Of course, the key to doing those last three is retaining audience who check out your multiplatform content and products.

As you well know, there are currently some obstacles to making that happen. Certain media companies who insist they’re not media companies (cough-Facebook-cough) are gobbling up consumers, while mobile tech issues and the deleterious effects of ad blocking are not exactly helping.

2016 Mequoda American Magazine Reader Study & Handbook

Claim your FREE digital copy of our 2016 Mequoda American Magazine Reader Study & Handbook: Multiplatform Magazine Reader Habits and Digital Publishing Best Practices now.

What American Magazine Readers Really Want

The answers will surprise you
At Mequoda, we’re deeply opposed to guessing.

That’s why we’re so devoted to testing and statistics, which is how we developed our Mequoda Method and made it so successful that we’ve been able to improve the power and profits of dozens of magazine brands.

And of course there’s one other method for finding

The Best Digital Magazine Examples and Why We Love Them

These four exemplary digital magazine examples demonstrate best practices in design, business models and pricing
With 20% of tablet users reading digital magazines every day, it’s instructive to take a closer look at the variety of digital magazine formats and subscription choices that are available to them five years after the iPad blasted onto the scene.

When

3 Digital Magazine Publishing Predictions for 2016

Publishers will reinvent their digital magazines across platforms and newsstands in 2016
This year print magazines saw a sharp downturn in newsstand sales, with a 10.3% drop year-over-year in single issue retail and a 9.8% drop in dollar value during that same time period, MediaPost reports. Time Inc., Hearst, and Meredith all saw plunges. Meanwhile, The New Yorker,

Most Publishers Choose the Wrong Magazine Publishing Software

Keep more revenue while offering a better customer experience by ditching the app and launching a web magazine
In our eyes, there are two digital magazine publishing software giants: Adobe and Mag+. When we work with publishers developing digital magazine apps for tablets, we recommend Mag+, a spin-out company that sprung from Bonnier Corp.’s very early Popular Science app.

We

Tips for Launching the Best Digital Magazines

Given that we’ve already revised our thinking since I started regularly reviewing digital magazines back in March, I concede that anything we name as a Best Practice in digital magazines is purely temporary.

But I’m going to bravely list our current Best Practices for the mobile magazine that I know you’re all going to publish, if you’re haven’t already. Tomorrow someone might invent something new that blows away a previous Best Practice, so this is obviously an evolving list.

Americans Will Spend More than $1.3 Billion on Digital Magazines in 2015

Throughout the week, we’ve released stats from our 2015 Digital Magazine Market Study. One stat covered print readership, and the other covered readership of digital magazines. But they center on consumption. Today’s stat centers on conversion. Turning readers into revenue. They give you a glimpse into how best practices – exemplified in the Mequoda Method – can pay off.

Why Digital Replica Editions Aren’t Best for Older Readers

Place yourself in the shoes of someone with vision issues: you are at the age where you’re kind of set in your ways, yet haven’t completely lost the will to progress through this wonderful (yet frustrating) age of technological advancement. And those that have seen their parents read a digital replica edition of their favorite magazine on a tablet—time and again—find them zooming in on the page, and then manically swiping the page up and down and left and right to make it through a single sentence. It is hard enough that some pages are simply fuzzy, but it is even worse when you are losing your eyesight.

US Digital Magazine Circulation Tops 80M While AAM Continues to Underreport Digital Versus Print Sales

So is the underreporting of digital magazines sales the fault of publishers themselves, or should AAM’s audit be modified to accommodate universal pricing and packaging?

We think it’s time to accommodate. Because there are about 277 million adults in the United States with Internet access, and according to our most recent study, 20 percent of them have an average of 1.9 active magazines on their tablet. This sounds more like 105 million active digital magazine buyers and subscribers, which is a lot more than the 11.6 AAM reported for the first half of 2014 (still waiting on those final 2014 numbers.)

Freebie Friday: Digital Magazine Study Shows Publishers What Consumers Want

Consumers love digital magazines, while publishers proceed with very different strategies
Four years after Apple introduced the iPad and a floundering magazine industry latched on for dear life, consumers value digital magazines more than ever, have firm opinions on what they like about digital magazines – and are adamant that digital editions should cost less than

10 Digital Magazine Publishing Lessons for More Sales in 2015

Even though digital magazines are hardly new, they certainly have blossomed in 2014. In our very recent Mequoda Digital Magazine Market Study, we surveyed more than a thousand digital magazine readers and subscribers to find out what they want in a digital magazine. The results weren’t totally shocking to us, however what was shocking is how few digital magazines out there know what their susbcribers want. And, who haven’t tailored their marketing messages to take advantage of the number one reason people subscribe to digital magazines.

Digital Magazines On The Rise In Canada

The consumption of digital magazines is growing in Canada, according to The Print Measurement Bureau.

Pinterest Gains Audience Development Relevance as a News Provider

Facebook and Twitter aren’t the only social networks relevant in the news world; Pinterest is now an important social network in the news world. Kurt Wagner writes, “A new study from Gigya, a social login provider for many media companies, including ABC, NBC, and FOX, found that 20% of all “media/publishing”-related content shared to social networks in Q3 was shared on Pinterest. Facebook (40%) and Twitter (30%) maintained leads in the category, but Pinterest gained some ground after accounting for 18% of media and publishing shares in Q2.”

Mequoda Tablet Study Video Answers: What Do Digital Readers Want?

Mequoda’s 2013 Tablet Study has been making the rounds in the industry, especially because it surprised a lot of pundits. Why? First, because we’re the first researchers to ask respondents about access to a tablet, rather than ownership. What with family sharing and all, we found that a whopping 55% of respondents have access to a tablet – not the 20-something number most studies reveal.

The Tablet: Key to Your Online Empire, Not Just Your Digital Magazine

With all the talk about tablets and digital magazines these days, it’s tempting to think of the desktop or laptop, and the website you worked so hard to establish back when those were your only options for publishing on the Internet, as buggy whips – soon to be obsolete.

After all, our 2013 Mequoda Tablet Study found that a full 55% of respondents own or have access to a tablet. Yes, that means you’d better be building a digital edition of your publication.

Planning for Universal Subscription Access

To provide the content your audience expects, there has to be compatibility

How do you envision the perfect digital magazine experience?

To start, imagine how the perfect digital magazine readers would engage with their favorite content. Would they start with the latest issue on their tablet device? Perhaps carefully noting the detailed photography and video content from the comfort of their living room sofa.

Gratifying Results from Texterity’s Digital Magazine Reader Survey

Digital magazine editions get a big thumbs up from readers

The Future of Digital Magazines

Digital editions are quickly creeping up on the magazine industry. If you are a magazine publisher and haven’t looked down this avenue, you might have another thing coming. You might think that users prefer paper, but you’d be surprised to know that users now prefer to have both, and you don’t really have a choice unless you’re prepared to be the underdog.