The most successful multiplatform publishers are open to experimenting with a variety of channels to find the most-effective ways of reaching and building audiences. Today we're looking at publishers and
Publishing websites have experienced significant changes over the years as subscription websites have evolved along with technology. Digital publishers making strides to provide the best website to their audience keep
Successful digital publishers are taking the opportunities around them for the betterment of their publications and websites. Today we're looking at organizations that are using website technology to advance their
Subscription publishers New York Times and others make changes to their subscription products; "Trump bump" subscriptions leveling out for publishers
Subscription publishers will make changes to products or evolve their subscription offerings
Future reports recent acquisitions as profitable; Digital publishers High Times acquired by investors; The Economist and Bloomberg strike licensing deal
Digital publishers acquire new media properties to fill gaps they see
Condé Nast U.S. expands subscription business; Amazon's subscription service becomes an option; Subscription websites need to utilize ads that don't violate rules
Subscription websites expand in a multitude of ways. Of
Digital publishers Hearst and Condé Nast add important pieces
We're seeing some digital-focused personnel changes from major digital publishers.
We begin today with a story on Hearst's new VP/Global Chief licensing director.
Creating a magazine layout that includes interactivity is one more key toward selling more digital magazine subscriptions
It's true that users prefer familiarity in digital magazines. As soon as you begin
Subscription publishers are now looking at app buttons, branded podcasting, and intrusive marketing workarounds
Subscription publishers have a lot of options when it comes to how they market their content online.
Building relationships and high-quality content serve subscription websites like Scribd, The Telegraph, and Food52
Do you remember when subscription websites started using paywalls to add a new revenue stream to their
ACEM, a foundational part of the Mequoda Method, stands for "Attracting, Capturing, Engaging, and Monetizing" digital magazine readers. Of course, the key to doing those last three is retaining audience
Multi-channel publishing, multiplatform publishing, content distribution strategy: Whatever the label, proactive media companies meeting their readers on their own turf are emerging more and more as the best digital magazines.
For regional magazines and niche publishers, video monetization is even more of a priority
Video monetization represents one of the great opportunities of the next five years for digital publishers, but
Publishers sometimes forget that they, themselves, are retailers; publishers sell subscriptions, memberships, books, ancillary products, events, etc. It’s smart for a publisher to think like a retailer: Get people into
Taking a closer look at Instagram publishing; plus, magazines on Twitter, data-driven publishing, and other social media strategies
Regardless of whether you plan on participating in Facebook Instant Articles or other
If you're reading this post, you’re probably looking for an Internet marketing company, agency or consultant to help with your Internet marketing strategy and execution.
Internet marketing is easy to do
Becoming an ecommerce publisher continues to attract publishing executives looking for alternate revenue streams rooted in their content and niche audiences. Selling products isn't selling out; developing an ecommerce content
The larger projects online publishers face when becoming multiplatform publishers are often broken into multiple phases to keep the work manageable and the project moving along. Phasing brings focus to
From content planning to determining your exit strategy, every successful multiplatform magazine business model includes planning these seven things
At Mequoda we spend a significant amount of time building custom business